“Reina and I worked together on a complete overhaul of Paris Hilton's ecommerce & D2C consumer product ecosystem at 11:11 Media. A revitalization like this is no small feat, and requires a broad set of skills (from product merchandising, SEO, Shopify, digital marketing, customer success, Amazon storefront, affiliate and more) and cross-collaboration throughout the organization, which Reina was able to do successfully at lightning speed for an organization that moves at the speed of culture. Her work enabled us to build and execute refreshed content, social, influencer and loyalty strategies to accelerate revenue, with an evergreen foundation that will support the business for years to come. Smart, fast, efficient, business-minded and a seasoned pro on all things ecomm & D2C.”
About
Activity
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In the past year, we have done many hundreds of revisions to our pitch deck. Sometimes it's because we receive great feedback, sometimes it's because…
In the past year, we have done many hundreds of revisions to our pitch deck. Sometimes it's because we receive great feedback, sometimes it's because…
Liked by Reina Govindarajan
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🚀 How I went from PM to VP of Product (Startup Edition) Disclaimer: With all the following, you’ll still need a little luck. :) ✨ PHASE 1✨ Build…
🚀 How I went from PM to VP of Product (Startup Edition) Disclaimer: With all the following, you’ll still need a little luck. :) ✨ PHASE 1✨ Build…
Liked by Reina Govindarajan
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I won an EMMY 😱! So proud of the entire KTLA Team for what we accomplished covering an important event such as WeHo Pride. I knew we were doing…
I won an EMMY 😱! So proud of the entire KTLA Team for what we accomplished covering an important event such as WeHo Pride. I knew we were doing…
Liked by Reina Govindarajan
Experience & Education
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The Juggernaut
View Reina’s full experience
See their title, tenure and more.
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Volunteer Experience
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E-commerce Consultant
Joyful Heart Foundation
- 3 years 1 month
Human Rights
Founded by Mariska Hargitay, Joyful Heart’s mission is to heal, educate, and empower survivors of sexual assault, domestic violence, and child abuse.
I have been tasked to help revamp the on-line store and partnership model of the Joyful Heart Organization. Working in conjunction with both the LA and NY team's, our goal is to make the store a more dynamic and profitable venture for the organization.
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Co founder & Co President - 2013 to 2015; Board Advisor - 2016
Ellevate Network
- 3 years 2 months
Economic Empowerment
Global women’s network. The LA Chapter was recognized for being one of the top 10 fastest growing chapters.
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Publications
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Almost Arranged
Reina Govindarajan
See publicationA witty chronicle of my parent's efforts to have me arranged.
Projects
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Hult Global Case Challenge - Team Presenter & Communications Manager
- Present
In cooperation with a team of six students created The Nest Project, an integrated sustainable and fundable knowledge sharing and on-line gaming platform to be utilized by Habitat for Humanity.
• Middle East Regional Champions 2012 and 3rd place overall in New York finals
• Established over 20 corporate partners who pledged pro-bono support for team concept & created 1000+ person social media following via Twitter, Facebook & LinkedIn
• Team article published in Huffington Post…In cooperation with a team of six students created The Nest Project, an integrated sustainable and fundable knowledge sharing and on-line gaming platform to be utilized by Habitat for Humanity.
• Middle East Regional Champions 2012 and 3rd place overall in New York finals
• Established over 20 corporate partners who pledged pro-bono support for team concept & created 1000+ person social media following via Twitter, Facebook & LinkedIn
• Team article published in Huffington Post Social Entrepreneurship section
• Conducted extensive field research in Ethiopia in conjunction with Habitat for Humanity
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DrChrono-- Pricing Strategy Management Consulting Project
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DrChrono, a medical Silicon Valley start-up that was founded in 2009, offers a cloud-based, mobile EHR that was developed to help doctors save time, improve patient documentation, and enhance follow-up care. Our team developed a value-driven pricing strategy to help Drchrono penetrate a saturated market quickly and continue to grow to assure that the company is not losing market share to competitors.
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RagsIIRiches-- Foreign Market Entry Strategy Consulting Project
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Developed a foreign marketing entry plan for RagsIIRiches a for-profit social enterprise based in Manila, Philippines, creating eco-ethical fashion and home accessories out of up cycled scrap cloth, organic materials and indigenous fabrics by working with women living in the poor communities across the country. The plan presented information and recommendations on the following: benefits and risks, potential retail stores & buyers, shipping methods, tariffs and taxes, and competitors.
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Sephora - Management Consultant
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Worked on a 6-week innovation and growth project as a member of 4 person team to revamp and re-brand Sephora’s struggling hair care division. Placed first for final project solution and second place overall.
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Honors & Awards
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Hult Global Case Challenge Dubai Regional Winners
Hult International Business School
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Phi Theta Kappa International Honors Society
Fashion Institute of Design & Merchandising
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Valedictorian
Fashion Institute of Design & Merchandising
2005 Class Valedictorian across all three FIDM campuses.
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Scarlet Key Award Recipient
Boston University
Highest distinction rewarded to 12 to 20 graduating Boston University seniors across all of its 17 colleges.
Languages
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Spanish
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Recommendations received
24 people have recommended Reina
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ChatGPT: "𝐁𝐮𝐭 𝐡𝐞𝐫𝐞 𝐰𝐞 𝐚𝐫𝐞" is a phrase often used to acknowledge the current situation, especially when it is unexpected, unplanned, or…
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Farewell Williamsburg → Bamboo Crowd is moving back to Manhattan! 3 years ago, we moved our office from FiDi to Williamsburg. At the time, we…
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Checkmate grinds. In 6mo's, we launched 3 major features, a completely new product (more coming soon), partnered with hundreds of new brands, and…
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watch this company Ghost. we are going to the moon! 👻👻👻🚀🚀🚀 https://lnkd.in/e9TWjzXU
watch this company Ghost. we are going to the moon! 👻👻👻🚀🚀🚀 https://lnkd.in/e9TWjzXU
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A spotlight on founder, Michelle Wahler! Denim giant Levi Strauss & Co. acquired activewear brand Beyond Yoga in 2021—and it all started with a cold…
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🌟 🚕 Hue. is on the big screen in NYC 🗽🌃🌟Have we found our new tagline? Let us know what you think about our first branded billboard ⬇️ As you…
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As I reflect on the last year, it makes me proud to be a son, a father and a PwC partner. I am proud to be a PwC Partner. After having been a PwC…
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Last month, I received a call from a venture studio looking to infuse more "magic" into their team. Tbh: I was thrilled about that call! I know an…
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Surviving this Sonoran heat is only possible when you have a great team behind you ...or in front of you - it just depends where I need them to block…
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Thank you Sonia and to all Alumni attending this Elective. You add a vital dimension to the work we do as academics and provide the visible results…
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