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The Pitfalls of Churn Rate
Ellation Blog
Churn rate is the most commonly used measurement of retention, but there are shortcomings that often lead to unsound decision making. This post defines churn rate and retention, and then dives into the limitations of relying on churn rate as a measurement of retention.
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The Renaissance of Media: How Crunchyroll's Fans Are Driving the Future of Streaming Video
Zuora
We are living through one of the greatest transformations in media since the advent of radio and television. Not a day passes without sensational headlines covering “the great unbundling” — millennials are turning away from traditional TV at an accelerating rate, “skinny bundles” continue to roll out (Hulu and YouTube joining the fray soon), and there’s never been more options for streaming high-quality content. Pressure continues to mount on traditional distributors and content creators, as…
We are living through one of the greatest transformations in media since the advent of radio and television. Not a day passes without sensational headlines covering “the great unbundling” — millennials are turning away from traditional TV at an accelerating rate, “skinny bundles” continue to roll out (Hulu and YouTube joining the fray soon), and there’s never been more options for streaming high-quality content. Pressure continues to mount on traditional distributors and content creators, as emerging digital-born brands thrive employing new business models.
One of the players navigating this evolving landscape is Crunchyroll, a video streaming service focused on Japanese anime. With over 750,000 paying subscribers in over 100 counties, it’s one of the largest SVOD services in the world. Join Zuora Global Head of Media Solutions Craig Barberich and Crunchyroll Marketing Lead (formerly at Hulu) Reid DeRamus as they chat about:
1) transitioning from broad-market services to niche audiences,
2) subscription metrics fundamentals,
3) and international expansion.
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Lessons from New Media: Crunchyroll Conquers the World
Zuora Subscribed Magazine
Crunchyroll is crushing it. The Japanese Anime streaming media service currently has over 750,000 paying subscribers, making it one of the largest SVOD services in the world. What lessons can Crunchyroll teach us about international expansion, subscription metric fundamentals, and the value of focused markets?
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