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Explore more posts
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Scott Robertson, APR
Why do we do PR? Well, I would answer it's because trust and confidence among all audiences is at historic lows—an avg of 28%. With low/no trust, there is no commerce, there are no deals and business GRINDS to a halt. So, THAT is why we do PR. https://lnkd.in/g9M-_JQ4 #publicrelations, #pr, #trust, #credibility
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1 Comment -
Andrew Bleeker
PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG
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Devesh Purohit
Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #hemamalini #superstar #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership
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1 Comment -
Devesh Purohit
Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #shatrugansinha #superstar #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership
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Devesh Purohit
Corporate and Startups keep a close eye on the elections, government affairs and public notices. Why??? Because it impacts their businesses. Politicians are Policy Makers. Policies they make have a direct and indirect impact on the business operations. Corporate Communications professionals need to be an expert in Public Policy tracking and Public Affairs too apart from Public Relations. Government and Politicians are a key external stakeholders and influencers for businesses. Lobbying by entrepreneurs across the globe since a century is a common phenomenon. Industry Bodies of varying ministries gives an option to varying entrepreneurs and organisations to share their feedback to the Ministry, elect their representative for that body, suggest changes in policies, propose policy plans and participate in the engagement for nation building. Public Affairs is a serious business and needs to align with the PR planning. #shashitharoor #loksabha #memberofparliament #parliament #delhi #mathura #legacy #legend #publicpolicy #publicaffairs #corporateaffairs #artist #influencer #keyinfluencer #messaging #governmentaffairs #publicrelations #pr #corporatecommunications #internalcommunication #stakeholdermanagement #stakeholderengagement #brandengagement #thoughtleader #thoughtleadership
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Wojtek Dabrowski
“I just need a few key messages that I should hit.” It’s a common request that every communications pro has encountered many times ahead of a media interview. And if you’re anything like me, you roll your eyes. Why? Because key messages are fine and good, but only if they are used to form a broader narrative. More often than not, they’re seen as a license to be repetitive, robotic and focused only on your own outcome. Brute-forcing key messages down a reporter’s throat doesn’t help them do their job. Media opportunities are a two way street - you give value, share expertise and contextualize whatever you’re talking about in exchange for the profile the media outlet can give you and your business. The best and only way to respect this duality is to shape a simple and memorable story which contains the messages you want to hit, and which shows instead of telling why what you’re discussing is important and meaningful. I used to keep a folder of video clips that could’ve been titled “when key messages go wrong” - often depicting some hapless executive or politician stumbling through a repeated response straight from the message sheet he or she was handed. They universally looked silly and unprepared, and the interview did nothing but undermine trust and damage the speaker’s reputation. Next time, before the camera starts rolling, think about a story instead of a key message. Your brand will thank you.
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1 Comment -
Adolfo Salgueiro
This article highlights the challenges reporters face when seeking comments from companies and public figures. The phrase “did not respond to a request for comment” is becoming increasingly common in journalism. This trend raises questions about the impact on journalistic integrity and the changing landscape of media communications. https://lnkd.in/e33AuQRy
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Tammy Gordon
Axios: "The Sixth" aims to bring about a sense of catharsis, especially for locals.” For my fellow DC friends who don't want to relive that day... I can tell you that this documentary was done so well. And in the end, gives hope and rededication to why we all do what we do here in the nation's capital. I strongly encourage you to watch. https://lnkd.in/ga3YAiHT #THESIXTHmovie
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Brian Rubenstein
Curious about the opportunities and pitfalls in using AI for advocacy campaigns? I'll be participating in a panel discussion next Thursday (May 16) at 2:00 ET with some AI superstars. This webinar will be a great chance to introduce yourself to the world of AI and the dos and don'ts for using AI in your advocacy campaigns. Thank you to VoterVoice (Part of FiscalNote) for inviting me to be part of this event. I hope to "see" you there. #grassroots #advocacy #digitalstrategy #ai Rubenstein Impact Group, LLC FiscalNote
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1 Comment -
Stephen Dishart
The good-old news release remains a valuable part of the suite of communication tools. Delivery has expanded over the years, but the news release has many benefits, as noted in this article from CommPro: #corporatecommunicatin #publicrelations #businessstrategy https://lnkd.in/grMD7jPX
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Robert Pickard
You might see some promotional publicity in the media for a new book purportedly about public relations from what its publisher claims is a 'top operative.' Consistent with the historic tension between hacks vs. flacks, some journos will jump at the chance to platform someone especially if it provides an opportunity to position lying and manipulation as the essence of PR. Bad boys and 'high stakes' take-the-money firms might steal a few sensational headlines, but they are actually at the fringes and on the bottom of an industry where most practitioners around the world counsel candor and transparency in the public domain for clients with worthy points of view. #publicrelations #PR #ethics #propaganda https://a.co/d/0dP8eAG8 https://lnkd.in/eucAfEDU https://lnkd.in/ek2wk3Pg
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7 Comments -
Adam Steinberger
Avōq just released insightful research into the changing media preferences of D.C. policy insiders. LinkedIn is up, Twitter is down... but there is a lot more to it than that! To get a deeper look, download the topline and schedule a full briefing to learn what these changes mean for your policy communications strategy: https://lnkd.in/eMpRhMZh
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Jessica Whidt
This article from Columbia Journalism Review is fascinating, and an argument for the importance of a reputation management communication plan. There are volumes authored by PR pros advising against ignoring reporters inquiries, yet this article documents how frequently it happens. Throughout my career, I can count on one hand the number of times I have made a calculated decision not to respond to a media request, and 99.9% of the time it was after multiple engagements with a reporter who repeatedly misrepresented or distorted information (even if not intentionally). I suspect, more often than not, reporters get ghosted because the brand is caught off guard. They haven't planned how they will respond in a reputation crisis. Or haven't socialized the planned response with stakeholders. If the PR team is haggling with executives and lawyers on what to say or how to say it when the reporters' questions start rolling in, the opportunity to frame the narrative is quickly lost. Thanks for sharing the article Jennifer Johnson Avril! https://lnkd.in/gYmTA9CW
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Zach Goldberg
"To comment or not to comment, that is the question." Thoughtful piece by former Washington Post reporter Paul Farhi in the Columbia Journalism Review: "When they won’t even say ‘no comment.’" (https://lnkd.in/ey-yAMHy) He finds that there has been a significant increase in recent years of reporters writing that a subject “did not respond to a request for comment.” So back to the question at the top - should you always feel compelled to provide a comment in response to a media inquiry? "Always?" - no. Every inquiry is different. The main reason to comment is because you can share your perspective, try to shape the article, and advocate for yourself and your organization. Nobody can tell your story better than you. That said, there are times when it doesn't make sense to comment or where doing so would be counterproductive. At a minimum, as a communications professional you should take the lead in analyzing each request and presenting leadership with the pros and cons of responding - and a recommendation for what to say. I'm curious for others, um, comments on this topic. #MediaRelations #PR #Communications #PublicRelations
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Michelle Garrett
Sharing a few words today about the use of embargoes in PR. First, let me say that if you're using the embargo tactic to try to get more reporters to read your pitch—without any real value to them—don't. Embargoes are only effective in 𝐜𝐞𝐫𝐭𝐚𝐢𝐧 situations - and even then, they should be used sparingly. Slapping the word "embargo" on your press release doesn't do _anything_. 😕 The reporter must first AGREE to honor the embargo. And in most cases, using one just doesn't make sense. After talking with reporters, the takeaway is that it may be OK to use an embargo IF: 1. You have a story worth embargoing 2. You have an existing relationship with the journalist built on trust To back up a bit, 𝐰𝐡𝐚𝐭'𝐬 𝐚𝐧 𝐞𝐦𝐛𝐚𝐫𝐠𝐨? When public relations practitioners pitch news to journalists using an embargo, they’re sharing information (many times in the form of a press release) before the announcement date. An embargo gives reporters time to write the piece and have it ready the moment the news is publicly announced. It’s offered under the notion that reporters won’t publish the story until the stated date. But - unless the news is earth-shattering, an embargo isn't warranted. And - reporters often won't honor them, even if asked, because they've been burned in the past when they held a story - and a competitor didn't. In other words, is your story worth asking a reporter to honor an embargo? For most companies in most cases, the answer is no. #mediarelations #PRTips #publicrelations
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11 Comments -
Adam H. Brill
In the world of media and communications, the relationship between journalists and PR professionals is often misunderstood. However, the reality is far more nuanced and symbiotic. Journalists rely on PR folks to provide them with access to newsworthy stories, expert sources, and valuable insights. In turn, PR depends on journalists to amplify their messages and bring attention to their clients or organizations. A recent report by #MuckRack on the "State of Journalism," found that journalists acknowledge PR professionals 70% "as at least moderately important to their success." This mutual dependence highlights the essential role each plays in the dissemination of information to the public. Trust forms the foundation of our collaboration and ensures that the stories that reach the public are credible and impactful. Journalists rely on us to provide accurate and reliable information, while those of us in PR trust journalists to report the news fairly and accurately. Journalists are skilled storytellers who strive to craft compelling narratives that resonate with their audience. PR pros, on the other hand, are adept at identifying and shaping stories that align with our clients' goals and objectives. Together, we work to create stories that inform, engage, and inspire. I encourage you to read the attached report which provides many insights of today's newsrooms. #Journalism #PR #MediaRelations #PublicRelations #NewsMedia #MediaIndustry #JournalismEthics #Storytelling #MediaCollaboration #InformationSharing #MuckRack #StateOfJournalism #PressRelations #MediaPartnership Public Relations Society of America (PRSA) Natan Edelsburg
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Colleen Lerro Gallagher
📣 Navigating Public Statements with Diverse Member Opinions 📣 In this week's Association Insights, I tackle a complex challenge: making public statements when not all members agree. Here’s how to approach this delicate task effectively: 👉 Establish a Clear Decision-Making Framework: Set transparent rules about the levels of consensus needed for different types of public statements. 👉 Align with Predominant Member Interests: Understand and represent the majority while maintaining open dialogue to manage expectations and relationships. 👉 Find Common Ground: Emphasize shared values and goals to craft a balanced statement that respects diverse viewpoints but upholds industry priorities. 👉 Communicate Transparently: Always explain the decision-making process and reasoning behind public statements to all members to foster trust and understanding. Handling disagreement requires a strategic and inclusive approach to effectively represent your association's interests and maintain unity. 💬 How do you manage differing opinions in your organization? Share your strategies below! #PublicRelations #AssociationManagement #Leadership #CommunicationStrategy #AssociationInsights #OnWrdUpWrd
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