Mukund Ramachandran

Understand the most common paths or journeys and focus on those to enhance overall customer experience.

A point of view on Walmart & Flipkart gain from the recent acquisition, in the vastly important Indian eCommerce market.

Interview with Mukund Ramachandran, VP Global Marketing, Dynamic Yield on Marketing Technology

The implications of digital transformation in modern retail.

After bracing for a significant push into Asia-Pacific, executives at personalization technology provider Dynamic Yield uncovered why marketers in Asia must approach personalization differently than they do in the Western world

Insights on how to incorporate maching learning into your eCommerce strategy this Mother's Day.

Launch of a new solution designed to take advantage of the vast, untapped opportunity that Mobile Web represents for today's eCommerce & Marketing leaders.

Programmatic Marketing is the marketing practice which rewires marketing via the application of anonymized consumer data and marketer specific business rules (via algorithms) to make a marketing campaign smarter & more effective. The implementation of programmatic marketing is transformative as it has changed marketing which was stuck in a channel centric or an audience-segment centric view towards a more robust and personal consumer-centric view.

Video is hot. In June, 183 million Americans watched more than 44 billion online videos, according to comScore. They also watched a record of more than 20 billion video ads, which reached more than half the U.S. population.
These are impressive numbers. But did these ad campaigns enhance the company’s brand with the right consumers? Answering this question conclusively is the key to the continued growth of online video advertising.

DataXu, a programmatic marketing company, today announced that DataXu for Guaranteed Media is now globally available. The solution brings programmatic technology to the guaranteed space -- to the 80% of money being spent on non-biddable digital impressions.

Online video advertising makes up a tiny fraction of marketer’s overall digital budgets. According to eMarketer, of the $37 billion spent online last year, only 6% (or $2.3B) was spent on digital video.

It’s even worse when you compare online video with TV advertising. U.S. marketers spent $65 billion on TV advertising last year. Online video’s $2.3 billion represents just 3.4% of the overall video pie. Does anyone except the TV industry think that still makes sense? Should 96.6% of… Show more

Online video advertising makes up a tiny fraction of marketer’s overall digital budgets. According to eMarketer, of the $37 billion spent online last year, only 6% (or $2.3B) was spent on digital video.

It’s even worse when you compare online video with TV advertising. U.S. marketers spent $65 billion on TV advertising last year. Online video’s $2.3 billion represents just 3.4% of the overall video pie. Does anyone except the TV industry think that still makes sense? Should 96.6% of your video budget be going to TV? Show less

What's the best news this holiday season? For brands and retailers, the extended holiday shopping season with the three extra days in between Thanksgiving and Christmas as compared to 2011 tops the list. Those days are worth their weight in gold.

So, how can marketers make the most of this holiday season? Here are some tips on how to make sure the season is bright for your brand.

Online brand surveys are becoming more and more common. Unfortunately, in my experience, online brand surveys are used more as a CYA than as a legitimate approach to address the brand advertising question. It is my belief that if digital marketers and planners thought about the following 4 key principles when they ask their platform partners for a campaign with ‘branding’ as an objective, they will be well-served.