Marcus Mossberger

Here’s No. 3 of the 10 best practices I've learned over 10 years building and leading #ABM programs. (Ten years have flown by because #ilovemyjob!) Create a program structure and process that constantly reinforces the importance of the message. Technology should enable your program, but not define it. Know your customer--what are their business objectives and what hurdles do they need to overcome to achieve them. Clearly identify how your company can help the customer achieve those objectives and overcome those hurdles. Focus on the message. Develop a UNIQUE value proposition. Create unique content. Then package/deliver that content in a way that its interesting, applicable and drives action by the target audience. Tools like #Draup, #6Sense, #SFDC, #Marketo, #Postal and #Folloze are excellent at informing, actioning, and making your content look beautiful. But they can’t make any impact if you start with a weak or irrelevant message. PS. Partner with a great ABM agency like #Hut3 to create your message! #accountbasedmarketing #contentisking

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Explore how five retail organizations are building a strong foundation for success, from driving flawless operations to empowering their workforce. #TeamWDAY

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"Most digital transformations are transformational in name only." Find out the reasons for this and discover effective strategies to ensure the success of your #digitaltransformation efforts. https://ifs.link/PRhsNQ #ESM

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The BEST thing about #FICOWorld24 is talking to customers, partners, and forming new relationships - especially with those who are true allies to #womenleaders everywhere. These are the superheroes in my book! #FICO #Leadership #WellsFargo #Gratitude

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What does it take for a merger or acquisition to be successful? Explore 5 lessons from M&A leaders from their experiences in post-merger integration, and equip yourself for a smoother transition and greater success. https://dy.si/ZKnpA4

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Learn how our CPO, Amanda Grant, shifted our focus to put customers first this past year. Check out her story on Mind The Product. #ProductTransformation #OneAdvanced #PoweringTheWorldOfWork

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From hire to retire, there are countless journies your workforce experiences. What user lifecycle stages can bring out the best of your employees by understanding their needs and delivering the right technology at the right time to maximize productivity and satisfaction. Check out my latest blog to learn more!

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Operating within razor thin margins? RELEX Solutions Scott Curtiss explains how AI-powered planning platforms can enhance operational efficiency and agility, helping anticipate demand shifts and disruptions while maintaining low costs. 

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Join James Semple from Salesforce and Capgemini's very own Aaron Eversoll and Tom Font for an in-depth discussion on Navigating the Future of Headless Commerce This conversation will delve deep into emerging trends of headless and composable commerce, as well as best practices for executing a headless architecture. Don't miss out on this valuable opportunity to gain insights and expertise from industry leaders. #HeadlessCommerce #Ecommerce #Salesforce #Capgemini #SalesforceCommerceCloud #gethefutureyouwant

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Though most service organizations are investing in AI, 76% of executives struggle to scale it effectively, largely because of disconnected systems and siloed data. Today, #Salesforce announces Unified Knowledge, a new solution that integrates organizational knowledge resources from disparate third-party systems into #Salesforce, helping service agents be more efficient and resolve customer cases faster. See how Unified Knowledge uses AI to decrease resolution time and lower service costs at the same time:

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So proud to be closely associated with many of the innovations from #dayforce to help customers navigate the complexity crisis. Here is a great post summarizing how we are empowering customers with business agility in these ever-changing times. #makesworklifebetter

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Workday is celebrating national small business month! Is your small to mid-size business facing growing pains? Do you have the perspective that your technology should be capable of doing more than it can? Here's a quick video that explains why thousands of small to mid-size companies rely on Workday to scale! https://lnkd.in/gdC3Z4N7

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According to Infor's Steve Levy, CFOs increasingly prioritize replacing labor with AI automation to sustain growth and maintain competitiveness. A survey by Duke University’s Fuqua School of Business and the Federal Reserve Banks of Richmond and Atlanta found that nearly two-thirds of CFOs aim to automate tasks typically performed by employees, with many planning to integrate AI within the next 12 months. Additionally, 60% of companies have already adopted automation technologies, driven by the goals of increasing product quality, boosting output, and reducing labor costs. Discover how Infor AI can help your business: https://lnkd.in/gfwZ49pj .

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Today Workday announced fiscal 2025 first quarter financial results, underscoring how continued investments and leadership in AI innovation are paving the way to long-term, durable growth. Read more here: https://w.day/4azTIP5 #WDAYForeverForward #TeamWDAY

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Orion Health uses real-time data to make financial modeling easier. See why Orion Health uses Workday as its enterprise cloud platform, supporting breakthrough results in Workday Adaptive Planning. Link to customer story below. #TeamWDAY #ForeverForward #rockstars

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