McKinsey Says that Product Marketing Managers (PMMs) are the Quiet Force Behind Software Success
A new McKinsey study (link in the comments, https://lnkd.in/gE9vyDxx) has put PMMs in the spotlight, emphasizing their growing importance in the software industry.
Its findings reinforce the ideas I've shared in my previous posts on the evolving role of PMMs in the AI era (https://lnkd.in/ggjfSawh) and their pivotal role in driving personalization and efficient growth (https://lnkd.in/erV6Nipd).
Here are some key insights from the study:
► Instrumental in Product Launches - PMMs are essential in launching successful products in today's competitive market.
► Revenue Growth - Companies in the top quartile in revenue growth have a 25-30% higher ratio of PMMs to PMs compared to bottom quartile companies, reinforcing the value of well-resourced PMM teams.
► Bridging Gaps - PMMs align product value with market needs, bridge gaps between teams, and orchestrate launch processes.
As Goksu Nebol-Perlman, VP of Business Product Marketing at Meta, said, "Product marketing is the glue that keeps the product, the market, and the customer together."
Why are PMMs critical more than ever?
► Market Differentiation - With changing market dynamics and increased competition, PMMs help products stand out and succeed.
► AI-Powered Analytics - As data and AI-powered analytics become essential for decision-making, PMMs use these tools to guide strategies and gain deep customer insights.
► Efficient Growth - AI helps PMMs with analytics to make smart decisions and target efficiently for sustained growth.
► Cross-Functional Collaboration - In a world where teamwork is key, PMMs are at the center of collaboration to create better customer experiences.
By leveraging AI to understand customers deeply, make data-driven decisions, and deliver personalized experiences at scale, PMMs are driving efficient growth and success in the software industry.
Visionary companies that recognize and invest in empowering their PMMs will be better positioned to thrive in the AI era.
Your thoughts?
► How is the role of PMMs evolving in your organization? Are they being recognized as more than just the Masters of the One-Pager and Battle Card Wizards?
► Have you empowered your PMMs to drive strategic initiatives?
► How are they using AI to understand the market, analyze product-market fit, prioritize top segments, craft defensible positioning and messaging, develop personas and buyer's journeys, launch products, enable sales, and align cross-functional teams?
Interested in collaborating and learning how to inspire PMMs with what's possible with AI? Please feel free to DM me.
#ProductMarketing #PMM #StrategicMarketing #AIInMarketing #AI Michael Conn Product Marketing Alliance Rowan Noronha Product Marketing Community GrowthPath Partners