Michael Stricker

Understanding Multi-Touch Attribution with Google Analytics https://cstu.io/3bcf47 #marketing #attribution #marketingandadvertising #futureproof #analytics

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Data quality is the unsung hero of marketing influence. Without clean, integrated data connecting your CRM pipeline to marketing efforts, you're flying blind on: - Attribution - Pipeline influence - Budget justification Tech integration isn't just an ops problem. It's marketing's lifeline to the C-suite. Clean data = Clear insights = Concrete influence

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Given the Google data link on #SEO, I'm excited for the upcoming SMX Advanced and sessions on Google's algorithm changes, not to mention #AI. - https://lnkd.in/gajv-JUa #SMX

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Your #digital #data is not good enough, and your #digital #identity solution for your owned channels isn't cutting it. This is undercutting every investment you are making today to try and create more value for and from your consumers. #marketing #media #advertising #datascience #martech #analytics #analyticsneat

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#AI and #machine learning are key to 🚀 your 💰#ROI on #PPC. How? Leverage your brand’s performance data to identify patterns and trends, and then predict the outcomes before they happen. Check out this and 6 other trends in PPC: https://buff.ly/3KNFEYP.

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"As agencies embrace automation, they’re able to bring ideas to market faster and with fewer resources. That means in an industry driven by AI, the agency’s value is not about how much time and resources are spent developing the work, but how efficiently the work can get done and be deployed and optimized at scale. It’s not about how many people have their hand in the work, but how few and how fast." How is AI changing your processes, FTE count, work product and client relationships? #AI #agency #clients #advertising

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Precision targeting, personalized content, and dynamic campaign optimization. Just some of the ways AI is driving engagement early in a buying journey. Read about in the latest blog post by Elli Plihcik. #aimarketing #b2bmarketing #revenuemarketing

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VP of Analytics and Marketing Intelligence Kevin Dugan's recent Google Next presentation on Looker Studio dashboarding put him in a reflective mood... ...which led to an examination of how centralized dashboarding has paid off many times over for the DMi team and our clients. If your company's not centralizing its marketing data yet, this may just be the incentive you need to lean in. #marketinganalytics #dashboarding

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Learn the secrets of building a high-quality backlink profile that enhances your domain authority and helps you outpace competitors. This article by Intero Digital Co-CEO Greg Walthour, provides a detailed guide on establishing an evergreen backlink strategy that evolves yet remains rooted in best practices. https://lnkd.in/gdM3_FaQ

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Intero Digital's blog offers four essential tips for updating old blog posts to maintain relevance and improve SEO. https://lnkd.in/gYj9eUKU

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NEW EXECUTIVE INSIGHTS: This article on Open Source MMM and Internalization clarifies many of the questions and confusion executives have. It also provides best practices for establishing a Unified Marketing Measurement capability. https://bit.ly/3zK506h #MMM #marketingmixmodeling #digitalmarketing #IpsosMMA

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Privacy-First Measurement: Navigating the Evolution of Consumer Data https://cstu.io/4c5fa1 #advertisingstrategies #attribution #marketingandadvertising #marketing #analytics

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In my latest MarTech article, I discuss the need for substance and style in b2b tech. The key to success is not in the sales pitch but in the product itself. Disregard the flashy features, the technical jargon-filled presentations, and the promises of a one-size-fits-all solution. Instead, we should focus on tools that work seamlessly and exceed our expectations.

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Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution https://lnkd.in/gcvB-sGV #ABM #Attribution #Marketing

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"long-term customer value metrics trailing significantly" versus lead gen and sales metrics when assessing effectiveness of martech systems. This is a worry! https://lnkd.in/gGB3j6fd Everard Hunder John James Ian Bennett Satya Upadhyaya you may be interested in these stats. #martech #digitalmarketing #business #strategy

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Feeling invisible in a crowded market? Join the ranks of the top 30% adopting integrated marketing strategies and triple your leads. Transform your game plan now. In the conquest for visibility, the heroes are not the loudest but the most resonant. Integrated marketing is your forge – a place to meld careful data analysis with human-centric stories, turning scattered touchpoints into a tapestry of consumer trust. 🎯 Imagine a customer's journey, streamlined and seamless, weaving through Facebook ads to email chains, all emblazoned with your consistent, tailored message. Consistency breeds familiarity, familiarity breeds trust, and trust? Well, that breeds conversions. 💡 Data-driven precision enables the kind of personalization that can seem uncanny – the right message to the right person at the right time. Your CRM isn't just a tool; it's your lead-generation compass. 🤝The symbiosis between your sales and marketing teams is non-negotiable. It's the keystone of an integrated strategy. Share insights and align goals – make the internal as cohesive as the external. 🚀 Brace for the future – augmented and virtual realities await. Immersiveness is the next frontier. Brands like IKEA and Sephora are already there, offering experiences that are more memorable than a mere ad. Integrated marketing isn't just a technique, it’s your round table, bringing together diverse channels in a democratic display of story and precision. Adopt this holistic approach and see how invisibility fades away to reveal a stage where your brand claims the spotlight. Curious about integrating your marketing efforts? Drop a 💬 below or DM me and let's chat about hitting that bullseye for your brand. -MarketingStrategy -LeadGeneration -IntegratedMarketing -BusinessGrowth -Innovation -MarketingTips -FutureOfMarketing -BrandVisibility -CRM -Personalization Read more on the blog: https://lnkd.in/dSQRFU26

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🚀 The intersection of AI and qualitative research is witnessing an exciting phase of innovation and exploration as highlighted in GreenBook's recent article. AI tools like GPT-4 are revolutionizing the efficiency, depth, and scope of qualitative methodologies. From automating market research processes to generating user personas, AI is expanding the horizons of what's possible in qualitative research. 💡 The article points out that it is crucial to remember that AI serves as a complement, not a replacement, for human analysis. The journey ahead involves navigating challenges related to bias, reliability, and trust with ethical responsibility and methodological rigor. Again, reinforcing what we experience, using it in our day-to-day qual analysis, that we need to leverage the synergy between human ingenuity and AI efficiency to achieve richer, more nuanced understandings of complex behaviors and patterns. Check out GreenBook's full article below for an interesting read. 📗 #AI #QualitativeResearch #MarketResearch #HumanIngenuity #OYAConsulting

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