4x Chief Marketing Officer | Accelerating B2B Growth & Profitability | Developing the Next Generation of Marketing Leaders | Founding Member of CMO Huddles | Aspiring Board Member
Raleigh-Durham-Chapel Hill Area
Contact Info
10K followers
500+ connections
About
As your next Chief Marketing Officer, I’ll hit the ground running to create & oversee marketing strategies, enabling a growth-focused organization to achieve its revenue goals. I am known as a modern-marketing pro with a proven track record of transforming four different organizations at different stages of growth to exceed pipeline/revenue goals. I am eager to apply my marketing leadership experience to my next role.
I enjoy the real leadership work—developing a mission, defining values, and creating a culture that champions an organization's people and vision. My #1 job as a leader is cultivating the next generation of marketing, sales, and product leaders.
I'm seeking a full-time marketing leadership role at a high integrity organization in the Raleigh/Durham/ Chapel Hill area, and/or relocating to Austin, TX; Washington DC; or Seattle, WA. As a global CMO, I welcome hybrid roles (up to 50% travel).
These career accomplishments illustrate what I offer my next employer:
🔑 Marketing transformations that result in 5x pipeline growth & 3x revenue growth.
🔑 Go-to-market strategies that consistently exceed pipeline & revenue goals, including partnerships with Chief Revenue Officers to ensure marketing strategies align with business goals & revenue objectives.
🔑 Leveraging campaign ROI data & analytics to inform future marketing & business decisions, creating category-winning brands.
🔑 Organizational leadership. I’m people-driven & values-focused. The world’s best high-performing organizations are successful due to a strong culture & growing talent pipeline.
🔑 DEI Focus. Throughout my career, I’m proud to have served as an inclusion champion for women in technology.
𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣
In addition to enjoying brand storytelling in podcast interviews, panel discussions, or keynote addresses, I’m a proud founding member of CMO Huddles, whose purpose is to bring together & empower an elite cross-section of B2B Chief Marketing Officers (CMOs) to share, care & dare each other to greatness.
In the future, I hope to serve on a board to leverage my industry expertise & provide marketing strategy & leadership guidance to organizations.
𝗤𝗨𝗢𝗧𝗘𝗦 𝗧𝗛𝗔𝗧 𝗗𝗥𝗜𝗩𝗘 𝗠𝗘
🔑 “I’m not here to be right. I’m here to get it right.” ~ Brené Brown
🔑 “The most important thing I’ve learned is that what you do will never define you for long. Who you are always will.” ~ Abby Wambach
🔑 “Courage allows the successful woman to fail - and to learn powerful lessons from the failure - so that in the end, she didn’t fail at all.” ~ Dr. Maya Angelou
Articles by Melissa
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The Rise of the Upstanders — A Leader’s Moral Imperative
The Rise of the Upstanders — A Leader’s Moral Imperative
By Melissa Sargeant
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Support Your Wolfpack: Do’s and Don’ts To Help the 154K Tech Women Searching for New Roles
Support Your Wolfpack: Do’s and Don’ts To Help the 154K Tech Women Searching for New Roles
By Melissa Sargeant
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Oops, You Forgot to Check the Facts: Mission NOT Accomplished on Women’s Equality
Oops, You Forgot to Check the Facts: Mission NOT Accomplished on Women’s Equality
By Melissa Sargeant
Activity
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Let's think about this: Your employee was so "bad" that you had to force them out of their job (or fire them), and now you are requiring your…
Let's think about this: Your employee was so "bad" that you had to force them out of their job (or fire them), and now you are requiring your…
Liked by Melissa Sargeant
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Brilliant post. I sincerely admire your conclusion about toxic individual and threat to organization's reputation. "Toxic people attach…
Brilliant post. I sincerely admire your conclusion about toxic individual and threat to organization's reputation. "Toxic people attach…
Liked by Melissa Sargeant
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I am thrilled to share that Cowbell has secured a $60 million Series C funding from Zurich Insurance to scale up operations and advance global SME…
I am thrilled to share that Cowbell has secured a $60 million Series C funding from Zurich Insurance to scale up operations and advance global SME…
Liked by Melissa Sargeant
Experience
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Chief Marketing Officer | Built Company’s 1st Integrated Marketing Program & Increased Pipeline 50%
Litmus
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Chief Marketing Officer | Modernized Demand Generation & Marketing Team to Increase Pipeline 30%
SugarCRM
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Chief Marketing Officer | Orchestrated Digital Transformation that Doubled Pipeline Contribution
ChannelAdvisor
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CA Technologies
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Senior Director, Product Marketing | Built GTM for Acquired Business to Win Gartner Magic Quadrant
CA Technologies
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Director, Product Marketing | Built Messaging, Positioning & Sales Enablement to Grow Pipeline 10x
CA Technologies
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Education
Honors & Awards
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Influitive Top 50 Customer-Obsessed Marketer
Influitive
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Most Influential B2B Marketer by CMO Huddles (2x)
CMO Huddles
Organizations
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Chief
Member
- PresentAs the largest network of senior women executives, Chief gives members the vetted network and leadership insights they need to drive impact in today's rapidly changing business environment. Learn more at https://chief.com/
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CMO Huddles
Founding Member
- PresentCMO Huddles is an inspired community of B2B marketing leaders that delivers confidence, connections, and coverage (PR). Learn more at https://cmohuddles.com/
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