Melissa Sargeant

4x Chief Marketing Officer | Accelerating B2B Growth & Profitability | Developing the Next Generation of Marketing Leaders | Founding Member of CMO Huddles | Aspiring Board Member

Raleigh-Durham-Chapel Hill Area Contact Info
10K followers 500+ connections

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About

As your next Chief Marketing Officer, I’ll hit the ground running to create & oversee marketing strategies, enabling a growth-focused organization to achieve its revenue goals. I am known as a modern-marketing pro with a proven track record of transforming four different organizations at different stages of growth to exceed pipeline/revenue goals. I am eager to apply my marketing leadership experience to my next role.

I enjoy the real leadership work—developing a mission, defining values, and creating a culture that champions an organization's people and vision. My #1 job as a leader is cultivating the next generation of marketing, sales, and product leaders.

I'm seeking a full-time marketing leadership role at a high integrity organization in the Raleigh/Durham/ Chapel Hill area, and/or relocating to Austin, TX; Washington DC; or Seattle, WA. As a global CMO, I welcome hybrid roles (up to 50% travel).

These career accomplishments illustrate what I offer my next employer:
🔑 Marketing transformations that result in 5x pipeline growth & 3x revenue growth.
🔑 Go-to-market strategies that consistently exceed pipeline & revenue goals, including partnerships with Chief Revenue Officers to ensure marketing strategies align with business goals & revenue objectives.
🔑 Leveraging campaign ROI data & analytics to inform future marketing & business decisions, creating category-winning brands.
🔑 Organizational leadership. I’m people-driven & values-focused. The world’s best high-performing organizations are successful due to a strong culture & growing talent pipeline.
🔑 DEI Focus. Throughout my career, I’m proud to have served as an inclusion champion for women in technology.

𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣
In addition to enjoying brand storytelling in podcast interviews, panel discussions, or keynote addresses, I’m a proud founding member of CMO Huddles, whose purpose is to bring together & empower an elite cross-section of B2B Chief Marketing Officers (CMOs) to share, care & dare each other to greatness.

In the future, I hope to serve on a board to leverage my industry expertise & provide marketing strategy & leadership guidance to organizations.

𝗤𝗨𝗢𝗧𝗘𝗦 𝗧𝗛𝗔𝗧 𝗗𝗥𝗜𝗩𝗘 𝗠𝗘
🔑 “I’m not here to be right. I’m here to get it right.” ~ Brené Brown
🔑 “The most important thing I’ve learned is that what you do will never define you for long. Who you are always will.” ~ Abby Wambach
🔑 “Courage allows the successful woman to fail - and to learn powerful lessons from the failure - so that in the end, she didn’t fail at all.” ~ Dr. Maya Angelou

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Experience

  • CMO Huddles Graphic

    Founding Member

    CMO Huddles

    - Present 3 years 5 months

    I’m proud to be a Founding Member and serve as a strategic advisor to the team and members at CMO Huddles, a membership organization whose purpose is to bring together and empower an elite cross-section of B2B Chief Marketing Officers (CMOs) to share, care, and dare each other to greatness.

    🔗 Learn more at https://cmohuddles.com/
     
    Here are the 4 ways CMO Huddles supports our community:
    🐧 Huddles: Join expertly moderated, problem-solving conversations about current CMO…

    I’m proud to be a Founding Member and serve as a strategic advisor to the team and members at CMO Huddles, a membership organization whose purpose is to bring together and empower an elite cross-section of B2B Chief Marketing Officers (CMOs) to share, care, and dare each other to greatness.

    🔗 Learn more at https://cmohuddles.com/
     
    Here are the 4 ways CMO Huddles supports our community:
    🐧 Huddles: Join expertly moderated, problem-solving conversations about current CMO challenges with highly effective peers in a circle of trust. All huddlers are reasonably vetted to ensure high-quality conversations.

    🐧 Consulting: To help you address your pressing issues, we arrange 1:1s with fellow CMOs who’ve been there and solved for that. You’ll also have access to expert CMO coach Drew Neisser.

    🐧 Resources: Gain insights and ideas from pithy weekly recaps, an ever-expanding resource library, an always-on Slack channel, and an approved vendor network. We also offer support for CMOs in transition.

    🐧 PR: With a wide range of exclusive PR opportunities, CMO Huddles will help build awareness and recognition for you as a marketing thought leader and your company as an industry thought leader.

    Huddles are moderated by Drew Neisser, who has extensive experience working with hundreds of innovative CMOs in various roles as agency owner, author, columnist, podcaster, marketing executive and long-term partner of The CMO Club.

  • AlphaSense Graphic

    Chief Marketing Officer | Built GTM Strategy & Team that Drove 86% Pipeline Growth

    AlphaSense

    - 1 year 9 months

    New York, New York, United States

    AlphaSense is a market intelligence platform offering AI-powered solutions with $225M in revenue.

    In my role as Chief Marketing Officer, I served on the leadership team and built the go-to-market (GTM) strategy and team that drove 86% pipeline growth for the company. I was a key contributor to board strategy sessions.

  • Litmus Graphic

    Chief Marketing Officer | Built Company’s 1st Integrated Marketing Program & Increased Pipeline 50%

    Litmus

    - 2 years 6 months

    Cambridge, Massachusetts, United States

    Litmus is a global email and personalization SaaS solution provider with $60M in revenue.

    As Chief Marketing Officer, I built the company’s first integrated marketing program and served on the leadership team. In addition, I led an amazing team of 25 marketing professionals responsible for innovative marketing programs to support the company’s mission.

  • SugarCRM Graphic

    Chief Marketing Officer | Modernized Demand Generation & Marketing Team to Increase Pipeline 30%

    SugarCRM

    - 1 year

    Raleigh-Durham, North Carolina Area

    SugarCRM is an award-winning CRM whose mission is to help marketing, sales, and customer service teams achieve high-definition customer experience by providing the CRM platform that makes the hard things easier.

    In my role of Chief Marketing Officer, I served on the leadership team and participated in board strategy presentations. During my tenure, I modernized our demand generation and marketing team to increase our pipeline, while helping to support our next generation of marketing…

    SugarCRM is an award-winning CRM whose mission is to help marketing, sales, and customer service teams achieve high-definition customer experience by providing the CRM platform that makes the hard things easier.

    In my role of Chief Marketing Officer, I served on the leadership team and participated in board strategy presentations. During my tenure, I modernized our demand generation and marketing team to increase our pipeline, while helping to support our next generation of marketing leaders.

  • ChannelAdvisor Graphic

    Chief Marketing Officer | Orchestrated Digital Transformation that Doubled Pipeline Contribution

    ChannelAdvisor

    - 2 years

    Raleigh-Durham, North Carolina Area

    ChannelAdvisor is a global e-commerce SaaS solution provider and was acquired by CommerceHub in Nov 2022; $170M in revenue.

    Serving as the Chief Marketing Officer, I orchestrated a digital transformation that doubled the pipeline contribution for our company. I also served on the leadership team and in board discussions.

  • Avalara Graphic

    VP, Marketing | Enabled Tax Business to Scale through Strategic Acquisition

    Avalara

    - 2 years

    Raleigh-Durham, North Carolina Area

    Avalara makes tax compliance faster, easier, more accurate, and more reliable for 30,000+ business and government customers in over 90 countries.

    As the Vice President of Marketing, I was responsible for setting marketing strategy for three business units: our company and its acquired business units. I was also responsible for P&L oversight for our acquired business units.

  • CA Technologies

    CA Technologies

    10 years

    • CA Technologies Graphic

      Senior Director, Product Marketing | Built GTM for Acquired Business to Win Gartner Magic Quadrant

      CA Technologies

      - 4 years

      Research Triangle Park, North Carolina, United States

      CA Technologies was a lobal leader in management software solutions with $5B in revenue. It was acquired by Broadcom in Nov 2018.

      As the Senior Director of Product Marketing, I led the development and execution of the global go-to-market (GTM) strategy for SaaS product lines.

    • CA Technologies Graphic

      Director, Product Marketing | Built Messaging, Positioning & Sales Enablement to Grow Pipeline 10x

      CA Technologies

      - 6 years

      Washington DC-Baltimore Area

      As the Director of Product Marketing, I built the messaging, positioning, and sales enablement strategies to grow the company’s pipeline.

  • Bluefire Security Technologies Graphic

    Vice President Marketing

    Bluefire Security Technologies

    - 2 years

    Baltimore, Maryland, United States

  • Guardent Graphic

    Marketing Director

    Guardent

    - 1 year

    Boston, Massachusetts, United States

  • BioNetrix Systems Corp Graphic

    Director of Marketing

    BioNetrix Systems Corp

    - 2 years

    Vienna, Virginia, United States

  • Landmark Systems Graphic

    Marketing Communications Manager

    Landmark Systems

    - 1 year

    Vienna, Virginia, United States

  • COMSAT Graphic

    Corporate Communications Specialist

    COMSAT

    - 2 years

    Bethesda, Maryland, United States

Education

Honors & Awards

  • Influitive Top 50 Customer-Obsessed Marketer

    Influitive

  • Most Influential B2B Marketer by CMO Huddles (2x)

    CMO Huddles

Organizations

  • Chief

    Member

    - Present

    As the largest network of senior women executives, Chief gives members the vetted network and leadership insights they need to drive impact in today's rapidly changing business environment. Learn more at https://chief.com/

  • CMO Huddles

    Founding Member

    - Present

    CMO Huddles is an inspired community of B2B marketing leaders that delivers confidence, connections, and coverage (PR). Learn more at https://cmohuddles.com/

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