Mary Connelly

The mutual enhancement of creativity and AI interaction can lead to innovative thinking and remarkable outcomes. 

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#CauseAndEffect #BurdenOfProof #BetterSafeThanSorry Unsolicited advice for advertisers making claims about net-zero emissions, bamboo products, or recyclability: Until there is clarity on what qualifies as an “internationally recognized methodology,” it’s probably best to stop making environmental claims - not just in the oil and gas sector -, or have a chat with legal.

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📚 Calling all branding and marketing professionals! 📚 I found a book that should have been a mandatory read in my college marketing courses had it been around back then. It’s called “The Power of Instinct" by Leslie Zane . This book provides practical advice and insights on how to harness the power of instinct to create compelling branding strategies. Once you read this book, you will start to see all marketing and branding around you differently. It’s like seeing the world through a completely new lense! The "The Power of Instinct" is a worthwhile read for anyone looking to deepen their understanding of branding and marketing strategies in a new and innovative way that’s actually science based. Check it out and let me know what you think! https://lnkd.in/e75fBZgs #Branding #Marketing #ThePowerOfInstinct #BookRecommendation

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In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

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This is going to be a real challenge. Recognizing the importance of authenticity in brand story telling is critical. And as the author states..."The key is to blend the innovative capabilities of AI with the irreplaceable value of human insight, ensuring that your brand tells authentic stories that resonate with your audience." #authenticity #authenticcontent

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AI needs EQ more than IQ.

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In the heart of New York City, where talent and opportunity intersect, choosing the right talent agency becomes a crucial decision for aspiring and established artists alike. This expert guide offers an in-depth look at NYC's finest talent agencies, shedding light on the industry's nuances. It's a journey through the labyrinth of talent representation, where making the right choice can catapult careers to new heights. #advertisingagency #onlinemarketing #onlinestrategy #digitalsales

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In the heart of New York City, where talent and opportunity intersect, choosing the right talent agency becomes a crucial decision for aspiring and established artists alike. This expert guide offers an in-depth look at NYC's finest talent agencies, shedding light on the industry's nuances. It's a journey through the labyrinth of talent representation, where making the right choice can catapult careers to new heights. #advertisingagency #onlinemarketing #onlinestrategy #digitalsales

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In the heart of New York City, where talent and opportunity intersect, choosing the right talent agency becomes a crucial decision for aspiring and established artists alike. This expert guide offers an in-depth look at NYC's finest talent agencies, shedding light on the industry's nuances. It's a journey through the labyrinth of talent representation, where making the right choice can catapult careers to new heights. #advertisingagency #onlinemarketing #onlinestrategy #digitalsales

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In the heart of New York City, where talent and opportunity intersect, choosing the right talent agency becomes a crucial decision for aspiring and established artists alike. This expert guide offers an in-depth look at NYC's finest talent agencies, shedding light on the industry's nuances. It's a journey through the labyrinth of talent representation, where making the right choice can catapult careers to new heights. #advertisingagency #onlinemarketing #onlinestrategy #digitalsales

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Having a clear purpose is crucial, but the true impact lies in activating it. The Ovrflo process helps bridge that gap, guiding companies on a journey to embed purpose in every facet of their organization. https://bit.ly/4b0A67b

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Gender equality in marketing and advertising is an important topic of conversation that shouldn’t be left out of discussions about growth in these industries. After all, amplifying DEI efforts improves everything in every setting: comfort in the workplace, outcomes in business, our perspective of the world and of each other — the list goes on. It’s time we set a new standard. #DEI #Marketing #Advertising

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I got the chance to chat with Susan Tatum on her podcast Stop the Noise about the multitude of data that demonstrates the profound link between empathy and various aspects of success, from performance and engagement to cultivating winning cultures and fruitful collaborations. I also spoke about how brand and culture are inseparable, while advocating that fostering empathy begins with leadership, and spans out throughout an organization as it is strengthened. Tune into the episode here: https://lnkd.in/gWSFtYvn #podcast #empathy #stopthenoisepodcast

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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What can European specialist media businesses learn from US niche publishers? Summary of best practice based on my in depth report for Media Makers Meet which included 20 case studies of B2B and consumer specialist media businesses in the US.

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Being honest: I’ve been enjoying problem-solving more than ever recently. We’re seeing case-after-case validation of Ellipsis’ strategic approach to AI and the future of search, and it’s extremely pleasing. Our approach is to use AI for specific things (like FALCON AI for keyword research) whilst using human expertise for crafting content in order to beat the quality of stock generative AI. It’s nice to take some satisfaction from being right, but it’s also nice to keep up the pace: we continue to push hard on getting better and better so that we’re impossible for competitors to keep up with. In this week's Searching for Answers, read more about WooCommerce's latest domain change, and why pursuing SEO trends is a wild goose chase! https://lnkd.in/emNjp6UQ

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As you can see, there are many distinctions between R|L and other executive coaching firms. But one distinction that particularly stands out to me? Uncompromising quality. 👇 https://bit.ly/49tJejm #executivecoaching #createuncommonresults

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