“Marion is an excellent element , strongly committed to her business . Smart, she focusses on what matters the most and with her strong and positive energy , she leads her business and her team with efficiency . Marion is at her ease with concepts , complexity and manages to work well under pressure . Marion has also developed strong managerial skills . Excellent element, high potential .Don't hesitate to contact me for further discussion”
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Mondelēz International
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Benjamin Cawthray
Last year we reported the second highest growth for the #FMCG industry in the last decade, which meant more growth in the last three years than the previous seven. How did the industry perform in 2023? Did it accelerate? Did it slowdown? Find out tomorrow in our latest #webinar 'Omnichannel 2024', where we explore the latest industry and channel trends. Link below 👇 https://lnkd.in/dQJRs95G Worldpanel by Kantar #omnichannel #cpg #cpgindustry #ecommerce #growth
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Benjamin Cawthray
Exploring the latest #FMCG Dynamics: Private Label vs. Brands in 2023. 📊 Private Label grew at 11.2%, brands at 7.9% - a notable 3% rise from 2022. For the full analysis of industry trends and changing channel trends watch our latest webinar led by Thomas Smith. Click the link below to access 👇 https://lnkd.in/ed6-3YZq Worldpanel by Kantar #RetailTrends #IndustryInsights #PrivateLabel #Brands #MarketAnalysis #Webinar
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Gregor Murray
“Over 90% of brands participating in the (Criteo) survey agree that retail media ads help them to increase brand visibility.” That is one of the key insights from this WARC article that summarises a survey by Criteo into brand’s “perceived returns” from digital media. Another of the key insights is “shoppers who click on retail media ads tend to spend more money in each order they place compared to those who do not”. My problem with these findings is that they are still based on perception rather than actual performance data. Great data should make these conclusions irrefutable facts. Sadly, the lack of hard evidence means these conclusion are essentially opinion, rather than fact. Almost all manufacturers I speak too still complain that retailer digital commerce data is still too inconsistent, too unreliable and too incomplete to make accurate measurements and ROI judgements on retail media investments. While retailers are asking manufacturers for more and more investment into digital retail media, for them not to provide consistent, reliable and accurate measurement in return is both disappointing and unacceptable. I know that many of the retailers indirectly referenced in this study, the pureplayers, speciality and majority online retailers in categories like Apparel, Health & Beauty and Toys & Games are able to provide basic performance data like Online Sales, Volume, Incremental Sales, Impressions, Click Through Rate and Conversion, even Customer Lifetime Value. But in grocery (in particular) the number of high scale retailers that can offer even basic data accurately is disproportionately smaller than those that can’t. I know a number of manufactures who are already saying to retailers “No Data, No Digital Retail Media Dollars”. In food and drink in particular I would love to see an increasing number of manufacturers pushing back on substantially increased retailer investment expectations. Digital commerce isn’t new. For the amount of money manufacturers are being asked for they deserve more than just a hoped promise of growth, customer engagement and return on investment. Well done to WARC and Criteo for shining a light on brand perceptions. Retailers though must work harder. #digitalcommerce #ecommerce #cog #cpgindustry #fmcg #fmcgindustry #digitalretailmedia #retailmedia https://lnkd.in/eNhHZzGE?
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Benjamin Cawthray
The #FMCG industry grew at +8.6% in 2023, the 2nd highest #growth rate in the last 12 years. This means the industry had grown 38% in value sales in the last four year, compared to just 25% in the previous eight years. For the full break down of the latest industry trends, including an update of the top performing channels and growth of private label, watch our latest webinar from my colleague Thomas Smith. Click the link below 👇 https://lnkd.in/dSyyYpea Worldpanel by Kantar #omnichannel
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Benjamin Cawthray
There is real, organic growth within the global out-of-home (OOH) snacks and non-alcoholic drinks market. Growth has been driven by consumers making more trips, whilst price-per-unit has stabilised and the impact of inflation reduced, with the price effect no longer the main catalyst for value increases. The total market for snacks and non-alcoholic drinks continues to grow at a steady rate across both in-home and out-of-home (OOH) occasions, with a combined value increase of 11% in the fourth quarter of 2023. Year-on-year OOH sales grew by 17%, outperforming in-home (7%); a trend we see in all markets except for Spain, Portugal and Mexico. For more details from our OOH Barometer click here 👉https://lnkd.in/eEs6CPxn #fmcg #foodanddrink Worldpanel by Kantar Javier Sanchez Núria Moreno
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Jeff L. Herrmann
📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/g2F2tA-V #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth
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Baljit Dail
Have you downloaded your free copy of Circana’s annual CPG Growth Leaders report? Now in its 12th year, Circana’s Growth Leaders report measures the omnichannel performance of 600+ CPG companies with over $100+ million in sales. Discover more about the top-performing companies of 2023 and what's behind their exceptional success.
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Sri Rajagopalan
I'll be at 👉 (https://lnkd.in/geS8v3aq) the NielsenIQ C360 conference in Phoenix - May 13-16 as The CPG Guys. Will you be there as a senior leader to discuss today's important #cpgindustry topics? 1.) Total store optimization in a post pandemic world? 2.) What does today's truly #omnichannel shopper journey look like? Have #retailmedia networks changed full funnel #omnichannelmarketing? 3.) Of course, all about #artificalintelligence 4.) #innovation - most large brands temporarily slowed it down over the pandemic - now its back to the mayhem. Shelf space is not unlimited - who wins, who loses and who doesn't belong on the shelf in the first place. Watch Liz Buchanan (NA, president), Jamie Clarke (NA retail), Andrew Criezis (President, #ecommerce) and so much more.
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John Kelly
PepsiCo today announced its Q2 2024 financial results. At a total company level it missed expectations for second-quarter revenue, as a series of price hikes and competition from private-label brands slowed sales of its snacks and sodas mainly in the United States, its largest market and consumers buying lower volumes. Analysts have said that product prices, which are starting to normalize after nearly two years of multiple hikes, are still higher than pre-pandemic levels, giving packaged-food companies such as PepsiCo little room to raise prices as volumes shrink, with price conscious consumers opting to either buy less or choose smaller pack sizes. PepsiCo raised average product prices by +5% for the quarter ended June 15, in line with the first quarter. However, overall organic volumes slipped -3% in the reported period, volumes subdued as consumers had become more value-conscious while spending. "Throughout we are seeing much more price sensitivity and consumers looking for more value across all income groups. Now that is something that we have to take into consideration," PepsiCo CEO Ramon Laguarta For the PepsiCo beverages portfolio, North America delivered +1 percent organic revenue growth in the second quarter of 2024, which compares to +10 percent organic revenue growth in the second quarter of 2023. Net revenue growth accelerated sequentially for Pepsi and Mountain Dew, as zero sugar variants and certain flavor extensions continued to perform well. Gatorade brand gain market share in the sports drinks category in the second quarter. Other brands such as Bubly and Propel delivered double-digit and mid-single-digit net revenue growth, respectively, in the second quarter. PepsiCo beverages business will continue to focus on driving profitable growth with focus on the following areas; • Scaling positive choice offerings such as the zero sugar variants that can now be found across the portfolio of key brands including Pepsi, Mountain Dew, Gatorade, Starry, Mug, Rockstar and most recently, Lipton Pure Leaf; • Extending sports nutrition and hydration solutions with Gatorade, Propel, Bubly and LifeWTR brands – which includes our continued initiatives to expand beyond the bottle at Gatorade and Propel with enhancers, tablets, and powders; • Advancing its presence within the highly profitable energy drink category through its existing brands and successful distribution partnership with Celsius. #pepsico #pepsi #beverages #energydrinks #zerosugar #sportsdrinks #soda #softdrinks #celsius Simon Redshaw Simon Bellchambers Richard Heapes Sheelagh Pentony Thomas Hahlin Ahlinder Erlon Pereira Carol Dunne Gwyneth Kelly Nicola Weldon Marc LEJEUNE Joshua Schall, MBA Jim Watson William Lynch Romel Doshi, MBA Sam Choucha Jean Noel Ortal David Deeley Brian Short Farrah Gilsenan
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Brigette Wolf
From indulgent offerings to loyal brand mentions – consumers of all generations play a part in the snack market. But what food trends, exactly, resonate with each generation? Benita Gingerella aims to answer this very question, pulling research from a recent survey done at a Technomic session at the 2024 National Restaurant Association Show. #Snacking #Trends #FutureOfFood
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Milk Agency
Oui, Printemps, the iconic French luxury store, has chosen Milk Agency as its first U.S. agency of record as they prepare to enter the American market. This partnership highlights the evolving landscape of global retail and the importance of strategic collaborations in today's business environment. Key insights: Printemps, with its 158-year legacy, is making a bold move by expanding into the U.S. market, demonstrating that even established brands must continually seek new growth opportunities. The Milk Agency, known for its unique "Be. Say. Do." philosophy, underscores the value of partnering with agencies that offer fresh perspectives and innovative approaches. This collaboration emphasizes the importance of local expertise when entering new markets, as the Milk Agency will be responsible for introducing Printemps to American consumers. Read more: https://lnkd.in/eXg256ez #newbusiness #retail #branding #strategy
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1 Comment -
Jane Wakely
I had the distinct pleasure of sitting with Kantar BrandZ for an in-depth conversation about global brands through the lens of PepsiCo's iconic portfolio -- what makes a brand valuable, the role of brands, how to stay relevant, deploying distinctive assets in a consistent and connected way, how the best-of-the best do it and so much more. I believe brands have a bigger role to play than before and at PepsiCo we talk about Positive Brands. We want to inspire people to make better choices for them and the planet. We are developing programs that leverage the scale and power of our brand marketing to accelerate our sustainability journey and connect with consumers. And we recognized brands are only relevant to people to the degree that they connect to something meaningful in their lives; something bigger that connects to core human needs like community, security, control, connection, enjoyment, etc. When it comes to deploying distinctive assets, we have to be very humble as marketeers. Memory structures, distinctiveness, brand meaning is built over generations. As marketeers, we stand on the shoulders of the giants that went before us. I'm very humble to the generations of incredible marketeers who have built these brilliant brands. Thank you Kantar for recognizing PepsiCo in the BrandZ Top 100 Brands Global Report 2024. Check out the full conversation: https://lnkd.in/eE3mtGxZ #PepsiCoProud #BrandZ #Kantar
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John Kelly
Global beverage alcohol 🍷🍸🍺 market set for moderate recovery in 2025, while challenges persist in 2024 IWSR data shows that India, China and the US will be key value growth drivers, adding US$30bn in incremental value by 2028; brand owners will have to navigate an increasingly complex macroeconomic and regulatory landscape. Following declines in 2023 and continued challenges in 2024, global beverage alcohol is expected to begin its recovery in 2025, according to comprehensive new data and forecasts from IWSR, the global authority on beverage alcohol data and intelligence. For the first time in nearly 30 years, IWSR recorded a decline (-2% in 2023) in the volume of spirits sold in the key US market. Meanwhile, global total beverage alcohol (TBA) declined -1% by volume and rose +2% by value (US$, variable exchange rate) in 2023. Excluding national spirits such as baijiu and shochu, global volumes were down -1% and value increased by +3%. While some more positive signs are starting to emerge in 2024, the global TBA market remains subdued after several years of above-trend growth, with challenges expected to continue until 2025 as household spending rebalances after strong inflationary pressures of the past 2 years. TBA volumes are expected to edge up by only +0.4% this year. Growth opportunities 💡 ✨️ are in RTD formats, premix cocktails, premiumisation, zero alcohol and signs of a (slight) rebound for the beer 🍺 segment. For any alcohol beverages manufacturer or brandowner looking to create the next great tasting innovative 💡 alcohol or zero alcohol 🍸 beverage, please do get in touch the team at Kerry is here to help. #alcohol #beer #wine #spirts #rtd #zeroalcohol #taste Lars Jensen Paul Villis Carol Dunne Jean Noel Ortal Kristof König Jean-Philippe Delforge Linda Chatton David Deeley Brian Short Thomas Hahlin Ahlinder John Savage Sheelagh Pentony Virginia Traldi Nina Riggins Elizabeth Horvath Travis Ralph Chantal Drolet Marc LEJEUNE Farrah Gilsenan Michel Aubanel Gilles Halotel Bourcard Nesin Jim Watson Francois Sonneville Stephen Rannekleiv John Craven Bryan Roth
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Chris Petranto
📈How can you be Meaningfully Different to More People? Join this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. Kantar’s data shows that being Meaningfully Different to More People commands 5x penetration today and real advantage in penetration growth over the next two years. To find out more about the Blueprint for Brand Growth: https://lnkd.in/dC7b_mHJ #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth
12
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Bartek (Bart) Burkacki
Nestlé missing top-line consensus, while keeping 2024 guidance unchanged Sequential improvements expected on the back of a lot of one-offs (frozen, NHS...) & innovations/ marketing spend acceleration on billionaire brands in the back of the year Historic growth drivers have now significantly decelerated (mostly US, Pet, Coffee) while challenges have remained (NHS, Food) Will the innovations/ marketing spend acceleration on billionaire brands coupled with better execution be enough to fully put Nestle on the mid-single digit growth path? Answers in the next quarters Full details below: Nestle Q1 FY24 results summary • NR: CHF 22.1bn • OSG (organic sales growth): 1.4%; Volume: -2%; Price/ mix: 3.4% • Volume impacted by soft consumer demand, particularly in North America, and the temporary supply constraints for vitamins, minerals and supplements • By product category: Purina PetCare was the largest contributor to OSG, fueled by continued momentum for science-based premium brands, Purina ONE, Fancy Feast and Friskies Result by zones: • North America: CHF 5.8bn net sales; OSG -2.5% (Volume: -5.8%, Price mix: 3.3%) • Europe: CHF 4.6bn net sales; OSG: 4.4% (Volume: -0.2%, Price mix: 4.6%) • Asia, Oceania and Africa: CHF 4.2bn net sales; OSG: 3.6% (Volume: -0.4%, Price mix: 4.1%) • LATAM: CHF 3.1bn net sales; OSG: 3.1% (Volume: -0.8%, Price mix: 3.9%) • Greater China: CHF 1.2bn net sales; OSG: 3.7% (Volume: 2.1%, Price mix: 1.5%) • Nestle Health Science: CHF 1.5bn net sales; OSG: -1.8% (Volume: -3.6%, Price mix: 1.9%) • Nespresso: CHF 1.5bn net sales; OSG: -1.8% (Volume: -3.6%, Price mix: 1.9%) Results by division: • Powdered and Liquid Beverage: CHF 5.8bn net sales; OSG 1.6% (Volume: -1.4%, Price mix: 3.0%) • Water: CHF 0.7bn net sales; OSG 4.3% (Volume: -1.6%, Price mix: 5.9%) • Milk Products & Ice-Cream: CHF 2.6bn net sales; OSG -0.6% (Volume: -2.3%, Price mix: 1.7%) • Nutrition & Health Science: CHF 3.7bn net sales; OSG 0.7% (Volume: -2.5%, Price mix: 3.2%) • Prepared dishes & cooking aids: CHF 2.6bn net sales; OSG -4.2% (Volume: -6.5%, Price mix: 2.3%) • Confectionary: CHF 2.0bn net sales; OSG 6.3% (Volume: 0.4%, Price mix: 5.9%) • PetCare: CHF 4.6bn net sales; OSG 4.3% (Volume: -0.4%, Price mix: 4.7%) Analyst Consensus: Missed analysts’ consensus for OSG FY24 guidance: Confirmed • OSG: ~4% • Underlying operating profit: Moderate increase • Underlying EPS: Increase between 6-10% Interesting quarters ahead for Nestlé 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #cpg #fmcg #strategy Frederic Fernandez & Associates
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