Lisa Earle McLeod

We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod… Show more

We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:

* Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
* Reframe your approach to metrics so that they accelerate performance
* Create a tribe of True Believers who drive revenue and do honorable work

People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both. Show less

"One great value of Selling with Noble Purpose is how eminently practical it is. I strongly recommend for any manager or salesperson. It is right about the big picture. And it gets down to the nitty-gritty of how to make it happen in practice.”

--Steve Denning, Forbes.com

Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard… Show more

"One great value of Selling with Noble Purpose is how eminently practical it is. I strongly recommend for any manager or salesperson. It is right about the big picture. And it gets down to the nitty-gritty of how to make it happen in practice.”

--Steve Denning, Forbes.com

Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts.

Selling with Noble Purpose shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud.

In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative. Show less

A Washington Post Top 5 Business Book for Leaders.

"The ultimate guide to solving problems, The Triangle of Truth is for anyone who has ever argued with a colleague, bickered with a boss or tried to negotiate a business deal with an important client."
--Washington Post.com

McLeod wrote The Triangle of Truth after spending 10,000 hours on the road observing, interviewing and coaching top performers across a variety of professions. The research led to the creation of a… Show more

A Washington Post Top 5 Business Book for Leaders.

"The ultimate guide to solving problems, The Triangle of Truth is for anyone who has ever argued with a colleague, bickered with a boss or tried to negotiate a business deal with an important client."
--Washington Post.com

McLeod wrote The Triangle of Truth after spending 10,000 hours on the road observing, interviewing and coaching top performers across a variety of professions. The research led to the creation of a leadership model that helps executives strengthen customer relationships, eliminate turf wars and increase employee engagement.


"A paradigm shift that has the power to change everything.
--Marshall Goldsmith, America's CEO, author of "What Got You Here Won't Get You There"


Show less