“I worked with Lauren on several large RFP’s for education and agency clients, working under pressure, often with Herculean deadlines. Lauren’s natural drive and curiosity led to the creation of thoughtful media plans focused on the customer journey, funneling from awareness to consideration to conversion goals. Beyond great initial scoping for RFP development, she vetted her recommended tactics and targeting to ensure success with our in house team of programmatic, search, and social specialists. In the face of urgent and often short turn times for our projects, she showcased our value and made our team shine, with beautifully organized decks and insightful discovery questions. As good in front of clients as she was behind the scenes, she is a valuable partner to both operations and sales teams. ”
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Thanks for the warm welcome, IAB! We're excited to collaborate with over 700 leading media companies, brands, agencies, and technology firms to…
Thanks for the warm welcome, IAB! We're excited to collaborate with over 700 leading media companies, brands, agencies, and technology firms to…
Liked by Lauren Manuel
Experience & Education
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Optimal
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Licenses & Certifications
Projects
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Wheels to Succeed (Service-Learning Capstone PR Campaign)
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I collaborated with five other public relations seniors in a student-run agency serving the nonprofit client Wheels to Succeed, which sought higher public awareness, participation and financial support from the Baton Rouge community. Our services included creating promotional materials such as press releases and media kits, as well as conducting restaurant fundraisers.
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Optimal is incredibly proud to work with the talented team at Mazda North American Operations, a brand that shares our commitment to innovation and…
Optimal is incredibly proud to work with the talented team at Mazda North American Operations, a brand that shares our commitment to innovation and…
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This week I had the opportunity to attend Amazon Web Services (AWS) #awssummit2023 in New York City 🗽🚕🍎 where I was able to expand my knowledge of…
This week I had the opportunity to attend Amazon Web Services (AWS) #awssummit2023 in New York City 🗽🚕🍎 where I was able to expand my knowledge of…
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Kudos to our three Moxie Award Nominees, Paula, Julie and Tara! Built In defines "Moxie" as a combination of courage, determination, energy, and…
Kudos to our three Moxie Award Nominees, Paula, Julie and Tara! Built In defines "Moxie" as a combination of courage, determination, energy, and…
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It’s been so fun having our LA team in Austin this week. Got some good material for their album cover, too! 😎 Welcome to the ATX Tara, Edgar, Trent,…
It’s been so fun having our LA team in Austin this week. Got some good material for their album cover, too! 😎 Welcome to the ATX Tara, Edgar, Trent,…
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I'm excited to announce that I start a new chapter in my career as a Director, Solutions Consulting & Business Strategy (Enablement), teaming up with…
I'm excited to announce that I start a new chapter in my career as a Director, Solutions Consulting & Business Strategy (Enablement), teaming up with…
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Do your part & join Energy Efficiency Day on October 5. It's a collaborative effort between regional and national organizations, business, utilities,…
Do your part & join Energy Efficiency Day on October 5. It's a collaborative effort between regional and national organizations, business, utilities,…
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