Lars Schmidt

The world of work has been turned upside down over the past year, as layoffs in tech continue to mount. How will this reshape HR as we move into a new year?

This is not an “HR book”. This is a business book written to help companies build modern people teams.

Redefining HR is the second book by entrepreneur, speaker, and podcast host Lars Schmidt. It examines the evolution in the field of HR and breaks down many of the fundamental components of modern HR and people operations. The book is full of real stories and examples from practitioners doing the work in world-class people executives from companies including Hubspot, Vayner Media… Show more

This is not an “HR book”. This is a business book written to help companies build modern people teams.

Redefining HR is the second book by entrepreneur, speaker, and podcast host Lars Schmidt. It examines the evolution in the field of HR and breaks down many of the fundamental components of modern HR and people operations. The book is full of real stories and examples from practitioners doing the work in world-class people executives from companies including Hubspot, Vayner Media, Stripe, Reddit, Mozilla, Eventbrite, Asana, Mastercard, Stitch Fix, and more.

Redefining HR brings hands-on experience and perspective from 20+ years in the field, insights from interviews for Fast Company, Forbes, and the 21st Century HR podcast, perspectives from hundreds of interviews and conversations with progressive people operators, and real stories and essays from dozens of practitioners operating at the vanguard of the field. Show less

Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to… Show more

Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.

-Perfect your recruitment marketing
-Develop a compelling employer value proposition (EVP)
-Demonstrate your employer brand ROI

Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. Show less