Cambridge, Massachusetts, United States
Contact Info
3K followers
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About
Articles by Kevin
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Getting Real about Customer Journey Maps: Mapping Content to the Journeys
Getting Real about Customer Journey Maps: Mapping Content to the Journeys
By Kevin Nichols
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Getting Real About Customer Journeys and Content: A Complete Guide
Getting Real About Customer Journeys and Content: A Complete Guide
By Kevin Nichols
Contributions
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You're managing SEO tasks amid a flurry of algorithm updates. How do you decide where to focus your efforts?
Great content is key. And ensure that it conform to the customer need, that it sites authoritative sources when necessary, and create content on a regular basis. Rich customer content experiences, that are organized, well-written, accessible, and relevant… and of course use well written HTML Title tags, meta description, H1, H2, links, alt text, etc.
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Here's how you can negotiate for higher pay rates in temporary digital strategy positions.
Part of knowing your value is understanding the cost of the actual work— understanding the scope enough that you can create an accurate estimate for the outcomes and the tasks necessary to achieve that outcome… Look at the tasks and the level of effort it takes to achieve each one (in hours)… use a billable hourly rate that is competitive, and finalize your cost for the project around that analysis. When specific questions arise about the cost or rate, you can tie it back to the actual work and the specific tasks that you will be achieving. You don’t have to share the details of the analysis with the client, but you can let them know that you’ve done your homework there and you can break the high-level outcomes into specific costs.
Activity
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Still much API readiness to do in order to support well orchestrated customer experiences in the age of AI. Great read from Scott Brinker "AI agents…
Still much API readiness to do in order to support well orchestrated customer experiences in the age of AI. Great read from Scott Brinker "AI agents…
Liked by Kevin Nichols
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I absolutely love creative outputs from workshops…and this is a great one!
I absolutely love creative outputs from workshops…and this is a great one!
Shared by Kevin Nichols
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Check out this incredible creation that the talented Stuart Young created from my #agile2024 workshop!
Check out this incredible creation that the talented Stuart Young created from my #agile2024 workshop!
Liked by Kevin Nichols
Experience & Education
Volunteer Experience
Publications
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Enterprise Content Strategy: A Project Guide
XML Press
Forwarded by Ann Rockley, Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. pics covered include: how to build a performance-driven, repeatable model; and the role of omni-channel and its emerging importance and considerations for intelligent content such as personalization.
Also covered:
…Forwarded by Ann Rockley, Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. pics covered include: how to build a performance-driven, repeatable model; and the role of omni-channel and its emerging importance and considerations for intelligent content such as personalization.
Also covered:
~Definitions for content strategy and related concepts
~Steps in a typical content strategy project with associated deliverables
~Step-by-step instructions for creating content strategy deliverables
~Metrics to user for successful measurement
~Examples of deliverables and tactics presented
Whether you’re an expert practitioner or someone new to digital experience design, this book provides a wealth of information. -
UX for Dummies
Wiley & Sons
Release date: May 2014.
The "101" on the world of UX, User Experience Design.Other authorsSee publication -
The Language of Content Strategy
XML Press
Authored the definition of personalization in this book which contains definitions for a variety of topics relating to content strategy.
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Positioning Content for Success: A Metrics Driven Strategy
Intelligent Content Conference [2013]
Content needs to demonstrate value (however defined). This presentation focuses on how different types of metrics that can be used to assess content personalization, taxonomy and metadata; production and content lifecycle; content effectiveness, and governance. It also suggestions for evaluating content within the mobile context.
Presentation given by Rebecca Schneider (Azzard Consulting) and Kevin P. Nichols (SapientNitro) at the 2013 Intelligent Content Conference.Other authorsSee publication
Honors & Awards
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Intel innovation award CES 2013
CES (2013 Consumer Electronics Show)
https://software.intel.com/en-us/blogs/2013/01/11/ces-2013-a-week-in-retrospective
Languages
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German
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Recommendations received
3 people have recommended Kevin
Join now to viewMore activity by Kevin
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Our book, Matriarchal Design Futures, sold out fast but is finally back in stock at Draw Down Books! We are so grateful for the tremendous…
Our book, Matriarchal Design Futures, sold out fast but is finally back in stock at Draw Down Books! We are so grateful for the tremendous…
Liked by Kevin Nichols
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You are looking for a new leather jacket. You go online, perform a search on Google for "leather jacket boutiques in Boston," and then you peruse…
You are looking for a new leather jacket. You go online, perform a search on Google for "leather jacket boutiques in Boston," and then you peruse…
Shared by Kevin Nichols
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Just wrapped up an incredible week visiting the Unum Ireland Carlow office! 🎉 It was a fantastic experience meeting the entire team and witnessing…
Just wrapped up an incredible week visiting the Unum Ireland Carlow office! 🎉 It was a fantastic experience meeting the entire team and witnessing…
Liked by Kevin Nichols
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🎙️ The latest episode of "All Things Content" is out now! Host Kevin Nichols is joined by Frank Watson, an esteemed SEO expert and the CEO of…
🎙️ The latest episode of "All Things Content" is out now! Host Kevin Nichols is joined by Frank Watson, an esteemed SEO expert and the CEO of…
Liked by Kevin Nichols
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I had an insightful conversation with SEO and SEM expert Frank Watson, CEO of Kangamurra Media, on the current state of SEO in 2024. We delved into…
I had an insightful conversation with SEO and SEM expert Frank Watson, CEO of Kangamurra Media, on the current state of SEO in 2024. We delved into…
Shared by Kevin Nichols
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Back in 2009, a group of Seattle-area content professionals came together to create the Seattle Content Strategy Meetup. (Full disclosure: I wasn’t…
Back in 2009, a group of Seattle-area content professionals came together to create the Seattle Content Strategy Meetup. (Full disclosure: I wasn’t…
Liked by Kevin Nichols
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ROLL CALL! Time: ~5:30pm Date: June 27th (This Thursday) Place: https://lnkd.in/gUAXd-ca First few rounds and food is on me! ;-) DM me if you…
ROLL CALL! Time: ~5:30pm Date: June 27th (This Thursday) Place: https://lnkd.in/gUAXd-ca First few rounds and food is on me! ;-) DM me if you…
Liked by Kevin Nichols
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We're wrapping up this incredible season of Content Components with a powerful episode from Kevin Nichols talking about omnichannel customer…
We're wrapping up this incredible season of Content Components with a powerful episode from Kevin Nichols talking about omnichannel customer…
Liked by Kevin Nichols
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Thank you, Patrick Bosek! I can talk all day about #omnichannel and #customerexperirnce!!!
Thank you, Patrick Bosek! I can talk all day about #omnichannel and #customerexperirnce!!!
Shared by Kevin Nichols
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The Little Free Library saw me coming this morning. A 40 year old style guide? YES PLEASE! Editorial style guides meet people where they are to…
The Little Free Library saw me coming this morning. A 40 year old style guide? YES PLEASE! Editorial style guides meet people where they are to…
Liked by Kevin Nichols
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