“It was an absolute pleasure to work with Jon at MEC on all things Marriott. Jon is reliable, hard-working and detail-oriented. While these things could be said of many, what makes Jon unique is his dedication. I could always count on Jon to give 100% on any project I assigned him. I knew that Jon would not stop until his work reflected the very best of his abilities. That attribute brought me a lot of comfort as his manager and was frequently noticed by the clients. Another important thing to know about Jon is how much he cares about self-improvement. He constantly asked me how he could improve and then worked on those things tirelessly.”
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You want to advertise on social media. What are the best platforms for your campaigns?
LinkedIn is clearly perfect for B2B, however you need to accept that the industry, job title, company, etc. level 1st party targeting comes at a premium - expect higher CPMs and CPCs than other social platforms like Meta and Twitter (X).
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You want to advertise on social media. What are the best platforms for your campaigns?
If you're focused on driving lower-funnel conversions (purchases, subscriptions, post-install events) then it's best to look at "Meta" as one holistic platform inclusive of Facebook, Instagram, and even Messenger. When setting up campaigns, it's typically best to let the platform auto-optimize among these "placements" or channels, because the platform will be able to best find the right consumer at the right time with the right creative by leveraging this method, vs. setting up dedicated Instagram vs. Facebook ads.
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Roku has established a strong foothold in the USA and can offer advertisers a large, addressable audience. In a short, free guide available at…
Roku has established a strong foothold in the USA and can offer advertisers a large, addressable audience. In a short, free guide available at…
Liked by Jonathan Yantz
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When I saw this title, it really resonated with me. I feel lucky to have met so many cool clients, many of whom I now consider friends. I truly…
When I saw this title, it really resonated with me. I feel lucky to have met so many cool clients, many of whom I now consider friends. I truly…
Liked by Jonathan Yantz
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