About
Articles by John
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Seeking a Great Way to Market your Green-Tech / Sustainability Message?
Seeking a Great Way to Market your Green-Tech / Sustainability Message?
By John Gaffigan
Contributions
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How do you pick the right lead generation metrics?
Whether the offering is new to market, or you want to breath newfound life into an existing one, the starting point is the same. Who makes for your ideal client profile (aka ICP)? Taking an educated guess is the first step, but validating that target market must be verified. Do traditional "A/B" testing on the value prop you offer the ICP and measure interest results. Work with an expert CMO. This key marketing exec can be in-house and/or outsourced. I say "and/or" because your hired CMO can and should confer with an objective expert. It's not an ego rush, it's higher assurance that the ICP and messaging are both being honed for success.
Activity
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What a week at the #RNCinMKE! Alongside wonderful partners such as ClearPath, American Conservation Coalition, Solar Energy Industries Association…
What a week at the #RNCinMKE! Alongside wonderful partners such as ClearPath, American Conservation Coalition, Solar Energy Industries Association…
Liked by John Gaffigan
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Great to have the opportunity to be surrounded by leaders and champions at Franklin Templeton HQ in Toronto. With the support of my wife Angelique…
Great to have the opportunity to be surrounded by leaders and champions at Franklin Templeton HQ in Toronto. With the support of my wife Angelique…
Liked by John Gaffigan
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📆 We’re one week away from our panel webinar discussion with Cavelo Inc. Be sure to register and tune in for our discussion, “Can Compliance and AI…
📆 We’re one week away from our panel webinar discussion with Cavelo Inc. Be sure to register and tune in for our discussion, “Can Compliance and AI…
Liked by John Gaffigan
Experience & Education
Licenses & Certifications
Volunteer Experience
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GreenTech Expo Director
Boston GreenFest
- Present 6 years 2 months
Environment
I'm building green / clean tech sponsorship for the 13th Annual Boston GreenFest, and exploring channels to expand this worthy mission globally. Our event is the largest green forum in New England, attracting over 20,000 folks daily that visit the tent booths set up along the Greenway.
More information can be found at www.BostonGreenFest.org, or email me - john@bostongreenfest.org. Hope to see you August 20-23, 2020!
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Anyone else notice that many prior conversations are just gone on LI? I've googled to see why and how they do this. I saw an article noting that LI…
Anyone else notice that many prior conversations are just gone on LI? I've googled to see why and how they do this. I saw an article noting that LI…
Posted by John Gaffigan
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