Joel Bassam

Some dealerships are dabbling in geofencing advertising, with some using technology to draw a virtual fence around competitors' stores and then pitching ads to shoppers to try to persuade them to shop at their store instead.

Government, utility, and business leaders gathered in the Loudoun County government center Friday morning to talk about what they are doing to help people impacted by the ongoing federal government shutdown. Today marks the first missed paycheck of the shutdown for federal employees.

Two of Loudoun County’s largest food pantries will receive $10,000 each week to help aid federal workers and contractors impacted by the partial government shutdown.

Joel Bassam, Marketing Director of Easterns Automotive Group, understands that pricing transparency is critical for today’s vehicle buyers — as well as dealerships. “Transparency is important to us as a company,” he says. “We don’t want to spring surprises on our customers. I want a customer to always feel confident in our price.” “I want them to be able to do a small amount of research without leaving our vehicle detail page and have a well-respected third party confirm that our price is a… Show more

Joel Bassam, Marketing Director of Easterns Automotive Group, understands that pricing transparency is critical for today’s vehicle buyers — as well as dealerships. “Transparency is important to us as a company,” he says. “We don’t want to spring surprises on our customers. I want a customer to always feel confident in our price.” “I want them to be able to do a small amount of research without leaving our vehicle detail page and have a well-respected third party confirm that our price is a good deal,” Bassam explains. “We get all that with the Kelley Blue Book Price Advisor.” Show less

ESPN's Reese Waters, a dc native, came to the Easterns Headquarters to shot a "Fan Correspondence" on the famous Easterns jingle and our campy fun commercials. The spot highlighted our tradition to use DC's elite athletes in our various spots over the last decade.

Read More Here: https://www.easterns.com/2016/10/17/reese-waters-takes-infamous-eastern-motors-jingle-help-espn-sports-center/

"Robert Bassam placed the first winning bid of $39,000 for the Polaris UTV. After Robert won the Polaris, he decided to donate it back to ADESA to be re-auctioned. The Polaris was won again by Joe Verde, president of Joe Verde Group in San Juan Capistrano, California who placed a bid of $26,000. Mr. Verde also donated the vehicle back to be re-auctioned. The vehicle was won a third time by Joel Bassam who laced the winning bid of $28,000. The combined total of the money from the auction and the… Show more

"Robert Bassam placed the first winning bid of $39,000 for the Polaris UTV. After Robert won the Polaris, he decided to donate it back to ADESA to be re-auctioned. The Polaris was won again by Joe Verde, president of Joe Verde Group in San Juan Capistrano, California who placed a bid of $26,000. Mr. Verde also donated the vehicle back to be re-auctioned. The vehicle was won a third time by Joel Bassam who laced the winning bid of $28,000. The combined total of the money from the auction and the cash donations came to $94,423."


https://www.easterns.com/easterns-automotive-group-partners-adesa-nada-charity-auction-raise-94000-canine-companions/
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Amazing story about our wedding!

Easterns Donates a car to Ruth's Miracle Home.

More info: https://www.easterns.com/easterns-automotive-group-fox-5-give-ruths-miracle-home-miracle/

Easterns Supports a local family's efforts to raise money for a support dog for their son.