John Lovett

This paper analyses how organisations need an executable data strategy that breaks down data strategy into its component parts and enables an agile approach to realising the necessary conditions for using data with purpose.

Invaluable advice on analyzing and measuring the effects of social media.

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage… Show more

Invaluable advice on analyzing and measuring the effects of social media.

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.

Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics. Show less

We have entered into a new age where competing for customers using traditional methods like price,
distribution, or product features simply isn’t enough. The digital age has put the consumer in control with stronger voices, better information and lower switching costs. This newfound consumer empowerment also comes with lofty expectations that, if left unfulfilled, will send customers scampering to your closest competitor. Which begs the question: Is there anything left to compete on?… Show more

We have entered into a new age where competing for customers using traditional methods like price,
distribution, or product features simply isn’t enough. The digital age has put the consumer in control with stronger voices, better information and lower switching costs. This newfound consumer empowerment also comes with lofty expectations that, if left unfulfilled, will send customers scampering to your closest competitor. Which begs the question: Is there anything left to compete on?

The answer is a definitive yes. Show less

Despite deep-pocket spending used to attract new visitors to websites they are not welcomed into the conversion process with the same extravagance or attention to detail. Marketers must realize the online impression at hand may be the only singular opportunity to make an impact on a potential customer.

A marketing metamorphosis is underway. Traditional tactics and channels are being displaced by digital initiatives that are faster, more intuitive, and more relevant to customers’ needs. Many marketers are embracing these new changes, but others are being dragged kicking and screaming into these uncharted, yet immensely promising digital marketing waters. This metamorphosis awaits everyone who is doing business with B2B, B2C, or any other type of consumer today. The changes to marketing are a… Show more

A marketing metamorphosis is underway. Traditional tactics and channels are being displaced by digital initiatives that are faster, more intuitive, and more relevant to customers’ needs. Many marketers are embracing these new changes, but others are being dragged kicking and screaming into these uncharted, yet immensely promising digital marketing waters. This metamorphosis awaits everyone who is doing business with B2B, B2C, or any other type of consumer today. The changes to marketing are a direct response to the revolutionary changes in consumer behavior. Consumers are empowered with access to information, access to social networks, and unprecedented access to choice. Show less