“Jennifer was an imaginative, out of the box thinker who greatly helped me improve the brand presence and image of the Phoenix Company throughout my geography. I would have no hesitation in recommending her for a position.”
About
With over 10 years of retail marketing experience, I am a passionate and results-oriented…
Activity
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Everybody’s talking about AI — but how on-target is what they’re saying? You can dive into the impact AI is having on the email landscape at this…
Everybody’s talking about AI — but how on-target is what they’re saying? You can dive into the impact AI is having on the email landscape at this…
Liked by Jennifer (Lawson) Hoth
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Would you rather have a transactional or emotional loyalty relationship with your customers? Zeta uncovers the feelings that make loyalty programs…
Would you rather have a transactional or emotional loyalty relationship with your customers? Zeta uncovers the feelings that make loyalty programs…
Liked by Jennifer (Lawson) Hoth
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R.O.I. is the lifeblood of retail. dunnhumby's advisory services, platforms provide data science, workstreams for the betterment of your…
R.O.I. is the lifeblood of retail. dunnhumby's advisory services, platforms provide data science, workstreams for the betterment of your…
Liked by Jennifer (Lawson) Hoth
Experience & Education
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dunnhumby
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Licenses & Certifications
Organizations
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Only Influencers
Member
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Women of Email
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Association of National Advertisers
Email & Relationship Marketing Committee Member
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LinkedIn User
6 people have recommended Jennifer
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We’re pleased to announce that dunnhumby has been named as a Representative Vendor in the 2024 Gartner Market Guide for Price and Promotions Markdown…
We’re pleased to announce that dunnhumby has been named as a Representative Vendor in the 2024 Gartner Market Guide for Price and Promotions Markdown…
Liked by Jennifer (Lawson) Hoth
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We are looking for a Director of Data Science to lead a team of impressive data scientists that build cutting edge tools used for supply chain labor…
We are looking for a Director of Data Science to lead a team of impressive data scientists that build cutting edge tools used for supply chain labor…
Liked by Jennifer (Lawson) Hoth
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Brands have talked about personalization for years. Jason Brown (general manager, Cloud and Platform, Acxiom) unpacks how resource constraints and a…
Brands have talked about personalization for years. Jason Brown (general manager, Cloud and Platform, Acxiom) unpacks how resource constraints and a…
Liked by Jennifer (Lawson) Hoth
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Identification is indispensable in customer-led marketing strategies. Personalizing, nurturing, and converting shoppers hinge on knowing their…
Identification is indispensable in customer-led marketing strategies. Personalizing, nurturing, and converting shoppers hinge on knowing their…
Liked by Jennifer (Lawson) Hoth
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How is #AI changing your email marketing campaigns? Ryan Phelan of RPEOrigin led a compelling panel discussion at the #ANA Email Excellence Center…
How is #AI changing your email marketing campaigns? Ryan Phelan of RPEOrigin led a compelling panel discussion at the #ANA Email Excellence Center…
Liked by Jennifer (Lawson) Hoth
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Beautiful venue for an #ANA Email Excellence Center Committee half-day event! Thank you to all who joined us for an interactive and insightful day!…
Beautiful venue for an #ANA Email Excellence Center Committee half-day event! Thank you to all who joined us for an interactive and insightful day!…
Liked by Jennifer (Lawson) Hoth
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Margins have always been tight in retail, and now more than ever retailers need to find smarter ways to increase sales. In their State of Grocery…
Margins have always been tight in retail, and now more than ever retailers need to find smarter ways to increase sales. In their State of Grocery…
Liked by Jennifer (Lawson) Hoth
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So proud of all our amazing speakers, host Emarsys, sponsors and volunteer EEC board members (especially my co-chairs Kelly Haggard, MBA and Jose…
So proud of all our amazing speakers, host Emarsys, sponsors and volunteer EEC board members (especially my co-chairs Kelly Haggard, MBA and Jose…
Liked by Jennifer (Lawson) Hoth
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"Just because they've given you consent to email them, doesn't necessarily mean that they're a loyal customer." I love this from Carlos Gil of…
"Just because they've given you consent to email them, doesn't necessarily mean that they're a loyal customer." I love this from Carlos Gil of…
Liked by Jennifer (Lawson) Hoth
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We did it - brought over 50 local marketers together to talk about AI! My awesome cochairs Karen Talavera and Jose Cebrian and all our great speakers…
We did it - brought over 50 local marketers together to talk about AI! My awesome cochairs Karen Talavera and Jose Cebrian and all our great speakers…
Liked by Jennifer (Lawson) Hoth
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