Articles by Jessica
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Maximize Marketing Impact: Leveraging Data Collaboration for ROAS Optimization
Maximize Marketing Impact: Leveraging Data Collaboration for ROAS Optimization
By Jessica Shapiro
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Bidding Farewell to a Very Special Brand
Bidding Farewell to a Very Special Brand
By Jessica Shapiro
Activity
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This week's Empowered CMO Retreat in Park City, UT is a reminder of what truly matters: authentic connections, human experiences, and a growth…
This week's Empowered CMO Retreat in Park City, UT is a reminder of what truly matters: authentic connections, human experiences, and a growth…
Liked by Jessica Shapiro
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Great interview from LiveRamp's Kevin Dunn discussing the value of data collaboration and how media networks and clean rooms are changing the…
Great interview from LiveRamp's Kevin Dunn discussing the value of data collaboration and how media networks and clean rooms are changing the…
Shared by Jessica Shapiro
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Data collaboration is transforming media networks into growth engines by unlocking new insights and boosting performance. “Beyond media, we’re…
Data collaboration is transforming media networks into growth engines by unlocking new insights and boosting performance. “Beyond media, we’re…
Liked by Jessica Shapiro
Volunteer Experience
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‘Every CMO needs to get a Clari license’ to have visibility to know there is enough pipeline to ease the end of Quarter scramble. Latané Conant…
‘Every CMO needs to get a Clari license’ to have visibility to know there is enough pipeline to ease the end of Quarter scramble. Latané Conant…
Liked by Jessica Shapiro
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Clean rooms and data interoperability were onstage today at the #BeetRetreat Berkshires with (l-r) Frederick Stanichev LiveRamp, Zach Lain PepsiCo…
Clean rooms and data interoperability were onstage today at the #BeetRetreat Berkshires with (l-r) Frederick Stanichev LiveRamp, Zach Lain PepsiCo…
Liked by Jessica Shapiro
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We are excited to share that LiveRamp has been recertified as a Great Place to Work for the fifth consecutive year! This recognition highlights our…
We are excited to share that LiveRamp has been recertified as a Great Place to Work for the fifth consecutive year! This recognition highlights our…
Liked by Jessica Shapiro
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Pssst. Marketing leaders. Nervous to ask questions about data clean rooms? Here’s a cheat sheet for you. More of a guidebook, really. We laid out “12…
Pssst. Marketing leaders. Nervous to ask questions about data clean rooms? Here’s a cheat sheet for you. More of a guidebook, really. We laid out “12…
Shared by Jessica Shapiro
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Five years ago, my daughter wrote this letter to Kamala Harris asking her to please save the environment if she becomes President. Many people have…
Five years ago, my daughter wrote this letter to Kamala Harris asking her to please save the environment if she becomes President. Many people have…
Liked by Jessica Shapiro
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Data collaboration is like a potluck dinner—everyone brings something valuable to the table! 🍽️ Learn how retailers are using clean rooms to share…
Data collaboration is like a potluck dinner—everyone brings something valuable to the table! 🍽️ Learn how retailers are using clean rooms to share…
Liked by Jessica Shapiro
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So...third party cookies are staying. What does that mean for marketers who have been strategically shifting away from third-party signals to better…
So...third party cookies are staying. What does that mean for marketers who have been strategically shifting away from third-party signals to better…
Shared by Jessica Shapiro
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