“As an Online GM, Finance, and Strategy leader at Mattel through the years, I worked alongside Jason’s Marketing leadership in various capacities. Consumer marketing as a function has radically changed – to more real-time, personalized, and analytic approaches to engagement and conversion - while maintaining the art and science of consumer value proposition and connection. Jason is one of those marketing executives who is fluent in all the changes. He was a strategic, data-driven, and analytic partner for our leadership team, pushing the thinking on external partnerships as well as consumer levers. He aligned well with both the quantitative and sales functions I led – understanding the needs of Amazon, D2C, new business models, and the overall P&L. This cross-functional partnership enabled both exceptional in-year results and longer-term brand trajectory. Jason’s left-brained/right-brained combination makes him a versatile marketing executive who can wear a lot of hats… ”
About
Marketing Leader and change agent who grows consumer brands in competitive categories. I…
Activity
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Today marks a HUGE occasion for Mattel – it’s Barbie The Movie Day! We have been on a five-year trajectory to bring this film to life and what a…
Today marks a HUGE occasion for Mattel – it’s Barbie The Movie Day! We have been on a five-year trajectory to bring this film to life and what a…
Liked by Jason Horowitz
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I am thrilled to share that I will be joining CBS News as a news associate following my graduation from UNC-Chapel Hill. I am deeply grateful for the…
I am thrilled to share that I will be joining CBS News as a news associate following my graduation from UNC-Chapel Hill. I am deeply grateful for the…
Liked by Jason Horowitz
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The Gamefam #roblox portfolio of experiences just hit 13,000,000,000 (billion) play sessions life to date. The scale is both mind boggling and…
The Gamefam #roblox portfolio of experiences just hit 13,000,000,000 (billion) play sessions life to date. The scale is both mind boggling and…
Liked by Jason Horowitz
Experience & Education
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Mattel, Inc.
View Jason’s full experience
See their title, tenure and more.
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Licenses & Certifications
Publications
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Created original content and managed ABC Sports sites for NFL, College Football, College Basketball, Ice Skating and Tour de France. Coordinated live web coverage with TV broadcast.
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Created original Monday Night Football preview slideshows for ABC Sports Online on AOL platform
AOL
Courses
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Center for Creative Leadership: Leading for Organizational Impact
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International Management Program
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LEADER Program @ Mattel
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STORY: A McKee Seminar
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Targeted Selection: Behavioral Interviewing
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Projects
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Agency Review Team
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CEO Commercial Structure Task Force
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CMO Process Improvement Team: Marketing Leader
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Franchise Planning Process: Co-creator
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Global Brand Team Re-Org Task Force
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Insights & Analytics Annual Project Planning: Vetting Team
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IT Projects Vetting Committee
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Licensing Acquisition Steering Committee
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MBA/Undergrad Recruiting: Executive Sponsor
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New Supply Chain Process Implementation: Marketing Representative
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Retail Development Outline Process: Creator
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Social Media/TV Advertising Legal Review Process Improvements: Sponsor
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U.S. Marketing Re-Org Task Force
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YouTube Channel Management Review Team
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YouTube Content Creation Improvements Steering Committee
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Honors & Awards
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Hot Wheels Race-Off, Nominated Best App for Kids by Google Play
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Ruth Handler Award, for Excellence in Marketing
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TOTY Playset of the Year, Hot Wheels Super Ultimate Garage
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Languages
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English
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Recommendations received
5 people have recommended Jason
Join now to viewMore activity by Jason
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We teamed up with LA-based streetwear brand and media platform, The Hundreds, to create this limited-edition UNO deck which is both sleek and fun.…
We teamed up with LA-based streetwear brand and media platform, The Hundreds, to create this limited-edition UNO deck which is both sleek and fun.…
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This week we’re kicking off our newest social campaign developed in partnership with Ogilvy for Fisher-Price in EMEA. Called the ‘Language of Play’…
This week we’re kicking off our newest social campaign developed in partnership with Ogilvy for Fisher-Price in EMEA. Called the ‘Language of Play’…
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This is another milestone moment for the Barbie brand. We introduced the Barbie 2020 Campaign Team – a set of dolls reflecting the diverse world we…
This is another milestone moment for the Barbie brand. We introduced the Barbie 2020 Campaign Team – a set of dolls reflecting the diverse world we…
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It’s so amazing when we see the love for our brands come to life in other people’s work! The Hot Wheels team loves this campaign from Optus in…
It’s so amazing when we see the love for our brands come to life in other people’s work! The Hot Wheels team loves this campaign from Optus in…
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Mattel's purpose is to empower the next generation to explore the wonder of childhood and reach their full potential. Children cannot reach their…
Mattel's purpose is to empower the next generation to explore the wonder of childhood and reach their full potential. Children cannot reach their…
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Meet Cesar Torres, Brand Design Manager, Vehicles To celebrate Pride Month, Mattel is spotlighting LGBTQ+ employees, their contributions within the…
Meet Cesar Torres, Brand Design Manager, Vehicles To celebrate Pride Month, Mattel is spotlighting LGBTQ+ employees, their contributions within the…
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As a company, we are deeply committed to addressing the racism, injustice and violence against Black Americans. Today, we are introducing a…
As a company, we are deeply committed to addressing the racism, injustice and violence against Black Americans. Today, we are introducing a…
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