“I have had the pleasure of working with Heather in developing a custom tracker for Dolby Cinema in Europe. Heather was able to add tremendous value and insight, in a creative and personable way. She worked closely with our team statistician to develop a custom solution, and was able to provide clear and actionable feedback on all elements of the reporting. Heather not only brings very strong consumer insight and marketing research expertise to the table, but approaches each issue with a fresh perspective and a business acumen that together provides the greatest strategic value. I would welcome the opportunity to work with Heather again.”
About
With a career spanning over 20 years in Brand Strategy and Market Research, I have…
Activity
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I took the motto work hard👩🏾💻, play hard 🏃🏾♀️liiiiiiterally—breaking up two weeks of back-to-back meetings with the Autodesk World Cup (what…
I took the motto work hard👩🏾💻, play hard 🏃🏾♀️liiiiiiterally—breaking up two weeks of back-to-back meetings with the Autodesk World Cup (what…
Liked by Heather Rascher
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I had a great time sharing the possibilities of Generative AI with the team at Northwest Naturals, LLC and Tree Top, Inc. Thanks Hannah Nishimoto and…
I had a great time sharing the possibilities of Generative AI with the team at Northwest Naturals, LLC and Tree Top, Inc. Thanks Hannah Nishimoto and…
Liked by Heather Rascher
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Come join the Mid-Market Marketing Team at Intuit! I'm #hiring a Group Marketing Manger, Principal Marketing Manager and Senior Marketing Manager to…
Come join the Mid-Market Marketing Team at Intuit! I'm #hiring a Group Marketing Manger, Principal Marketing Manager and Senior Marketing Manager to…
Liked by Heather Rascher
Experience & Education
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Strategic Marketing Services
View Heather’s full experience
See their title, tenure and more.
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Volunteer Experience
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Board of Directors
National Society of Hispanic MBAs
- 2 years
Education
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Volunteer, JV and Varsity Soccer and Basketball
Miramonte High School
- Present 2 years 9 months
Education
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Awards Interviewer
University of California Berkeley Alumni Association
- Present 1 year 7 months
Education
Interview for the California Alumni Association Alumni and Merit Scholar Awards.
Publications
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NBA Expansion and Relocation
Journal of Sport Management, Vol. 18, No. 3
Honors & Awards
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Consortium for Graduate Studies in Management Scholar
Consortium for Graduate Studies in Management
Full scholarship for graduate studies at UC Berkeley Haas School of Business. Awarded 2002-2004.
Recommendations received
10 people have recommended Heather
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Nine words made it impossible to pass on the global #CMO role at Pearson: Help people realize the life they imagine through learning. Sold! Pearson’s…
Nine words made it impossible to pass on the global #CMO role at Pearson: Help people realize the life they imagine through learning. Sold! Pearson’s…
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Today Pearson announced that Ginny Cartwright Ziegler joined our executive leadership team as our new Chief Marketing Officer. This is an important…
Today Pearson announced that Ginny Cartwright Ziegler joined our executive leadership team as our new Chief Marketing Officer. This is an important…
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Today is a special day for me and many others at Kantar who worked tirelessly on this amazing inclusion project. I'm immensely grateful to everyone…
Today is a special day for me and many others at Kantar who worked tirelessly on this amazing inclusion project. I'm immensely grateful to everyone…
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Earlier this year, we raised the discount for customers who bring their own cup and we almost immediately saw the number of BYOC (bring their own…
Earlier this year, we raised the discount for customers who bring their own cup and we almost immediately saw the number of BYOC (bring their own…
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I think I just received one of the best compliments from a conference attendee today in Colorado Springs, at the ASICS and World Athletics Business…
I think I just received one of the best compliments from a conference attendee today in Colorado Springs, at the ASICS and World Athletics Business…
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Some great roles for an amazing company and leader! 👇🏼
Some great roles for an amazing company and leader! 👇🏼
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