Heather King

Experience Agencies and Corporate Event Marketers rely on a multi-contractor model of event production to drive innovation, creativity, and engagement. They create "WOW" moments. Check out how the multi-contractor model worked for a wedding. Associations: you can add inspiration and innovation to your events by mixing it up with your vendors. Don't allow exclusives do hamper your creativity. Take a page from the agency and event production world.

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Master Customer Retention with Adobe's Proven Strategies! Tune into Shea Cibulsky’s CVent Connect session as Adobe shares how their Skill Exchange program uses events and strategic content to enhance product adoption and customer loyalty. A must-see for those in tech customer marketing and success, especially Cvent users. #CustomerLoyalty #EventManagement #TechIndustry

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❗ Attention Event and Meeting Planners Worldwide ❗ You won't want to miss this Rebroadcast. This week's guest was the Remarkable Christine Gilmore, who is the VP of Talent Management for Bell Partners Inc. Christine shared her thoughts on - the ever-changing meeting and event planning space, the new trends in events today, key things she and her team focus on, and whether Bell Partners' expectations of meetings and conferences have changed and how they have to adapt. With everything changing, Christine also discusses what she and Bell Partner's Inc., consistently look for in hiring a speaker today. Listen and let us know if you look for the same! Also! Remember, event and meeting planners, we are giving away prizes and gifts weekly and a grand prize at the end of the month! Here is how to enter our drawings: So Easy and Simple: ⚡ Comment on this and any of our posts, and you will be entered ⚡ Share any of our posts and receive another entry ⚡ Join us on our Live show, Rebroadcast, or Podcast, and comment, and you will receive another entry for each one! ⚡ Share our Live show, Rebroadcast, or Podcast, and receive another entry for each one! #Rebroadcast #celebrate #eventandmeetingplanners #ThankYou #Leadership #teamwork #CMP #Corporateeventplanners #CorporateMeetingPlanners #TalentDirectors #VPTalentDevelopment #nonprofits #CorporateTrainers #Eventplanning #Conferenceplanning #MonthlyContest https://lnkd.in/eVhnGNTJ

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AI's impact on the events industry has been nothing short of impressive. Check out this amazing AI-generated white paper (link in the article) that captured the conference education at a recent event. The use of AI not only increased efficiency but also added value to the content produced. #events #eventmanagement #AI #eventsAI #AIinevents #content #contentmanagement #contentproduction #contentanalysis

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In the "afterglow" of #BrainstormTECH 2024, I've been reflecting on the immense amount of respect I have for those not in the FRAME or on the STAGE. So this post is dedicated to every single person behind the scenes whom I've ever worked with (whether this week - or in the past). All those shining brightly, just off to the side, and not in the photos you've seen or the reel you see below. Those who…..   ·      Send the invites ·      Convince you to come  ·      Bring us partners  ·      Keep the partners happy  ·      Plan the menu  ·      Write the copy ·      Create the graphics ·      Wear show blacks  · Greet you at the door ·      Manage the budget  ·      Build the stage ·      Check us in   ·      Powder your nose  ·      Put your mic on  ·      Shepperd you to stage  ·      Edit the videos  ·      Make sure we are all safe  ·      Serve the food  ·      Hand out gifts  ·      Take the photos  ·      Fine-tune the audio  ·      Troubleshoot the tech (and fix the printer!) ·      Fix the HVAC  ·      Drive us around  ·      Strike the set  ·      Turn the lights off, follow up, clean up, ship out, and pay the bills ·      Still remember to say "Hello," "How are you?" and "Thank You."  👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼 *TAG your favorite behind the scenes partners in comments below* and.... On to the next one(s)..... #contentcurator #eventprofs #eventprogramming #livejournalism #journalismmatters

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Join us on this first webinar of 2024, for tips on effective DMC online marketing. Brought to you by the Association of Destination Management Executives International -- ADMEI

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Networking has changed. More than ever individuals are looking for moments to build real, genuine connections.   Our latest blog dives into how you can level up your experiences with modern networking strategies. Check it out!   #Experiential #ModernNetworking #AugeoUnleashed

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We’ve been having a fantastic time collaborating with independent event professionals and agencies, offering support with tech research, registration, full event management, and more. If you have an upcoming event and need white-label support that leverages our extensive experience with tech and events, please message me—I’d love to discuss partnering together! Here are a few reasons why you should consider working with us: 🔥 Client Respect and Confidentiality: We treat your clients as if they were our own while respecting that they are truly yours. Our actions always aim to benefit you, ensuring a true partnership. Clients never need to know about our own projects or business, and you can trust us with aspects beyond your expertise or time. 🔥 Experienced Team: When you hire me, you get the backing of an amazing team accustomed to working together. Unlike most freelancers or independent contractors, we have robust systems in place, giving your projects multiple eyes and support without the cost of hiring multiple people. 🔥 Extensive Experience: With 15 years of experience in virtual and hybrid events, we have worked with various technology companies and helped clients choose the best tech stack for their events. We often persuade clients to try new approaches that may seem uncomfortable initially but yield great results, proving to be a strong ally in achieving success for your clients. These are just a few of the ways we excel in collaborating with agencies and supporting other independent professionals. Let’s chat more about how we can work together!

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Discover the changing demographics of exhibitors in Freeman Company's Trends Report... take a look👀 https://lnkd.in/eZTCvePw #EventTrends #IndustryInsights #FreemanTrendsReport

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Do you procrastinate? Crafting a compelling professional keynote speaker introduction is usually not at the top of a meeting planner’s to-do list. With so many other big decisions to make, deciding who is giving the introduction to introduce the keynote speaker and what they’ll say may not even be hammered out until the last minute. #events,#eventprofs,#eventplanning,#eventmarketing,#meetings #meetingplanner #eventbusiness,#eventplatform

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This is going to be good! If you're planning to be at #EMS2024 next week in Las Vegas, grab your popcorn and come watch our debate #eventprofs #ems2024 #experientialmarketing #impactxm #brandactivations #brandcollabs #creativedebate #eventmarketing #brandmarketing #brandexperiences

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Thank you so much PCMA Heartland Chapter for hosting me to speak at the E3 Conference earlier this week in #StLouis! Beyond the case study for how HERITAGE worked to activate PCMA's spaces at #CL24, there were some phenomenal questions that made me want to stay and keep talking! (sorry Brian Hall and Dave Duncan for cutting into your time😬) My Favorite Q&A: ⚫ Attendee: "What I love about Convening Leaders especially if seeing that floor...the ideas that are being generated...I wish that we as PCMA members could get under the hood [of working with exhibitors]... How do you make an exhibitor have an activation and pay for that?" ⚪Marc Ghafoori: "PCMA has an opportunity to do things that not many can do...I would say through coaching and leading by example, of what they can achieve by going above and beyond. That's where you can be successful....This process [started several years ago]. [Finding those] key partners and sponsors of PCMA Spaces who really understood what we were trying to do already.... they [already] wanted to go bigger and wanted to do more....It's about finding those partners who know what you can do together. And I would challenge you to do that at all levels, not just your biggest sponsor or exhibitor. Some of those folks [at the lowest tier] that are bringing in an idea or concept that really does something more than just a pop-up and you can only do that through conversations - that's the only way to do it." PS - If you were the one who asked the question above, please DM me so we can talk more!

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While celebrating Earth Day here at Stratus Firm, I came across this article written by Rodney Hart, Vice President, Events at RainFocus, as it truly grabbed my attention in a meaningful way. It dives deep into the vital role environmental consciousness plays in events, highlighting how crucial they are for fostering business relationships and ensuring unforgettable customer experiences. But here's the kicker: while strides have been made to lessen environmental footprints, there's a whole world of opportunity beyond the basics, like just going paperless. Imagine harnessing cutting-edge tech like AI to not only track but slash environmental impact as well as repurposing event designs and materials, teaming up with eco-friendly partners and venues, and even embracing hybrid event formats (again)… these bold moves don't just shrink waste—they supercharge the event experience, all while championing sustainability. #event #sustainability #eventprofs #eventproducer #events #earthday

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The latest Freeman Company Trends Report delves into the evolving demographics of exhibitors… check it out👀 https://lnkd.in/eiHTcWNF #EventTrends #IndustryInsights #FreemanTrendsReport

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All the work you put into producing a corporate or association event won’t amount to much if the audience is sparce. Attendance numbers are huge metric gauging event success. MPI recently shared five ways to increase event registrations. Give it a look.   https://lnkd.in/gvwSC9v7   #eventpros #eventplanner #eventproduction #events #registration

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I'd say 99.9% of the ~1000 nonprofits I've spoken with over the last 6 years have said they want to be better at engaging younger audiences. Check out this upcoming webinar for some ideas on how to level-up your marketing towards the yutes!

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