Gloriane Yi

Satu Pelkonen shares her tips and tricks for getting your website noticed.

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Pinterest has so much growth potential for publishers! Here are some of the most important 2024 Pinterest trends and best practices

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Don’t get so caught up in reporting when launching a new Social Media strategy or testing new content formats. Focus on *doing more* and analyzing less. Large data sets = actionable insights. Small data sets won’t prove much. --- Hi, I'm Robyn Nissim 👋🏽 A Social Media-obsessed millennial who made a career for myself forcing global brands online 💁🏼‍♀️📲 🚀 I’ve built some of the largest Brand Channels on Social Media 👩‍🏫 And now I’m focused on empowering all SMM’s to do the same 🤝 Visit the link in my profile to secure your spot in one of my group training programs & learn from an industry expert 👩‍🏫📲

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"🌟 Meet Michele: Your Brand Voice Expert! 🇺🇸✍️ Based in NYC, Michele is an independent copywriter with over 12 years of experience working with brands like Thinx and Vital Proteins. From crafting relatable brand voices to revamping websites, Michele's expertise elevates your company's presence. Let Michele help you connect with your audience and boost sales—no ad agencies, just personalized service. Connect today! #Copywriter #BrandVoice #NYC 🌟"

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What are the most important things to include in a campaign brief? At Wix Studio all our briefs answer these questions: 1) who is your audience? 2) What do you want them to know/think feel 3) why is it important 4) how are you going to achieve that. I think #3 is often neglected but if you can’t answer why you’re spending time on a campaign then you should probably stop working on it.

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Not sure who needs to hear this today but you have a great background to be a top product marketer. I talk to PMMs and folks who want to become ones daily. 97% of them say they don’t have a traditional background for it. I hate to break it to you—there’s no such thing. Some of the best and most successful product marketers I know were Sales Engineers. Some were SDRs before that. Not to mention amazing folks coming from product, customer success, content. I’m an engineer and believe it or not never did PMM for a super technical product. But it’s been useful in other ways. It used to bother me that I didn’t have a marketing background. Now I see what a waste of time that was; many don’t and that’s fine. There are many PMM career pros out there so I’ll leave it to them to give you tips about focusing on your transferable skills and industries you’re an expert in. But do yourself a favor and don’t assume you don’t have the ‘right’ background. There’s no such thing.

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Do you want to reach more customers on Pinterest but don't know where to start? 📊 Check out our infographic published at Social Media Today, LLC for tips from the Pinterest pros! https://lnkd.in/ensbGH-f #PinterestStrategy #SocialMediaMarketing #pinterestmarketing

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#socialmediatrends Discover how #GenZ is reshaping the Pinterest experience by prioritizing personal exploration, identity, and a unique taste in aesthetics. They're not just followers; they're setting the pace for the future of digital creativity. https://lnkd.in/grP8xQ-S

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Looking to elevate your LinkedIn game? Zeno’s U.S. Head of Corporate Affairs, Kim Metcalfe, shares ways to leverage LinkedIn for business growth, from engaging employees with captivating storytelling that personify brand values to o boosting credibility and visibility. Read more at Authority Magazine: bit.ly/4cumWQN #ZenoInsights

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The next generation of talent is redefining the way we work, embracing freelancing as a full-time career. Swipe ➡️ to see how Gen Z gets work done. Check out the full report: https://lnkd.in/eipMpbZF

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If I were leading brand/marketing at a social impact org today, here’s what I would do (in this order, no rebrand or website overhaul required): 1. Take a deep look at niche/positioning (do we have a clear niche/unique approach that sets us apart from other orgs?) 2. Develop capacity and workflows for in-house creative content production and distribution (choose 1 discovery and 1 nurturing channel and do each well). Focus on 3 content pillars: - case for support (why your cause matters) - impact storytelling (showcase human impact) - calls to action (invite your community to get involved, not only donation appeals) 3. Set up open channels of feedback from your community (build a culture of listening and curiosity) Repeat steps 2-3 consistently and revisit your niche yearly (may not always require iteration but don’t just set it and forget it) Rebrands and website overhauls can be super valuable (trust me, we do them all the time) but the 3 steps above are equally important.

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Here it is—the post I've been dreading writing—so I'll keep it brief: I've been laid off. I won't sugarcoat it in gratitude or couch it in a lesson on overcoming adversity. Because the truth is, getting laid off just plain sucks. That's not to say there aren't silver linings to be found. Rest assured I'm relishing the extra time with my son—experiencing the fleeting days of spring through the fresh eyes of a 15-month-old is surely good for the soul. As I spend the next few weeks licking my wounds and re-filling my cup, I'll be considering the big, loaded question of what's next. 🔮 For the long term: I'm giving myself permission to not know, and to be ok with that. ⭐ For now: a little consulting, a little copywriting, a lot of sunshine and fresh air. In the meantime, reach out if you have any big, knotty brand challenges I can help unravel, or any product puzzles to solve. Or if you just want to say Hi. Hi's great, too. 👋

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There's a new role on the rise in DTC marketing. It brings together data <> growth. Can you guess it? 🤔 It's not your traditional media buyer or brand manager. It's not your typical art director or copywriter. It's a hybrid of all of the above and then some. It's the Creative Strategist. Part data analyst, part storyteller, part business consultant, the Creative Strategist bridges the gap between growth and creative. (It powers some of the most successful DTC brands today) And as more and more DTC brands wise up to the power of creative strategy? The demand for this unique skill set is only going to grow. In fact, we're already seeing it happen. Some of the hottest DTC agencies out there are building entire practices around creative strategy. And some of the savviest brands are bringing it in-house with dedicated Creative Strategy teams. So if you're a marketer looking to future-proof your career? It might be time to check out Creative Strategy. P.S. Shot calling it now: The rise of the Creative Strategist is just getting started. And trust me, you don't want to miss this wave.

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🚨 Forbes just published a phenomenal piece covering what Apriora is doing to widen the talent aperture for employers and recruiting agencies powered by conversational AI. 📰 Read it here: https://lnkd.in/ep-UYBYq 🚀 Interested in learning more about how an AI interviewer can help your company or agency make faster, data-driven hiring decisions? Book a demo at apriora.ai/contact to see Apriora in action! 👏 Thanks to Jack Kelly for the great reporting!

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Thinking of starting your own ad agency? This is a great Ad Age article giving some insights for aspiring founders. Check it out! #agencies #entrepreneurship

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Insights from planning help set up creatives to succeed and beat back the tired old ways of doing things.

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Graphic design is my passion. jk ... but this flowchart about brand marketing was very fun to create with Shannon Deep for the Bonfire substack. See the link in the comments for the full version and for a very good midjourney. #brandmarketing #brandstrategy

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