“I'm honored to write the recommendation for Geoff Coco. I've worked as a lead engineer with Geoff at WideOrbit in adExchange related financial pipeline. He is a leader and expert in this domain providing product related guidance to the team. Geoff is always approachable and provided help in solving problems in a fast paced environment. I've seen in person when worked with Geoff on billing rewrite on how well he collaborated across teams. I'm confident that his experience and leadership will be an asset to the company looking to hire him. If you want more info feel free to contact me.”
About
Experienced technical product leader with repeat success in launching and growing lines…
Contributions
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How can you develop your knowledge of consumer behavior to become a successful Retail Marketer?
There are many dimensions to truly understanding e-shopper behavior. But getting a handle on just a few universal measures can really sharpen your brand's retail media tactics. Three I like a lot are buying frequency, consideration time, and brand loyalty. Consider how different these measures are for consumers of toothpaste vs. microwaves. Your intuition is good, but every retail environment is different - demand detailed analytics from your marketplace partners. With timely insights for your target shopper segments, you can make smarter recommendations for how your brand should deploy its media dollars.
Activity
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✨ I'm thrilled to announce that I've joined Grammarly as a Senior Product Marketing Manager to build out solutions marketing for Grammarly for…
✨ I'm thrilled to announce that I've joined Grammarly as a Senior Product Marketing Manager to build out solutions marketing for Grammarly for…
Liked by Geoffrey Coco
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Coach Scott is training for the 20K cycling race at the Empire State Games on July 14th in New York State. 30 mile hard hills ride yesterday followed…
Coach Scott is training for the 20K cycling race at the Empire State Games on July 14th in New York State. 30 mile hard hills ride yesterday followed…
Liked by Geoffrey Coco
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WOW! Thanks for the amazing coverage WSJ! Suzanne Vranica Megan Graham Patience Haggin Jessica Toonkel https://lnkd.in/dX3385nw
WOW! Thanks for the amazing coverage WSJ! Suzanne Vranica Megan Graham Patience Haggin Jessica Toonkel https://lnkd.in/dX3385nw
Liked by Geoffrey Coco
Experience & Education
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Criteo
View Geoffrey’s full experience
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Licenses & Certifications
Patents
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Systems, methods and articles to facilitate cross-channel programmatic purchasing of advertising inventory
Issued 11,157,968
Technology underpinning linear TV/Radio ad exchange
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Systems and Methods for Digital Shelf Display
Filed US 17/006427
Analysis of participant competition in ecommerce marketplaces
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Generating revenue for the use of softgoods that are freely distributed over a network
Issued US 6882979
Viral marketing technology for media files
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Real-time multimedia visual programming system
Issued US 6,331,864
Visual programming language for multimedia application development tools
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Method and apparatus for controlling non-computer system devices by manipulating graphical representation
Issued US 5657221
Configuration language for network administration
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Systems, methods, and articles to facilitate interoperability between advertising inventory channels
Filed US 15/279,073
Standard linear TV/Radio inventory blocks in an ad exchange
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Systems, methods, and articles to facilitate selling of advertising inventory
Filed US 15/279,069
Optimal presentation of ad exchange activity to inventory sellers
Recommendations received
14 people have recommended Geoffrey
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18 years is a long time. It typically spans an entire childhood and adolescence. In my case today it represents the amount of time since we…
18 years is a long time. It typically spans an entire childhood and adolescence. In my case today it represents the amount of time since we…
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💡Super proud of the latest Retail Media report here at Criteo, with findings from more than 44,000 retail media campaigns, plus survey results from…
💡Super proud of the latest Retail Media report here at Criteo, with findings from more than 44,000 retail media campaigns, plus survey results from…
Liked by Geoffrey Coco
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This is the earliest picture of The Trade Desk taken back in 2010. This post isn't about The Trade Desk, rather its about the person behind the…
This is the earliest picture of The Trade Desk taken back in 2010. This post isn't about The Trade Desk, rather its about the person behind the…
Liked by Geoffrey Coco
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