Fred Reichheld
Fred Reichheld is an influencer

Wellesley, Massachusetts, United States Contact Info
155K followers 500+ connections

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Winning on Purpose: The Unbeatable Strategy of Loving Customers

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Named by The Economist as the "high priest" of loyalty, Fred Reichheld is the creator of…

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  • Winning on Purpose: The Unbeatable Strategy of Loving Customers

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Publications

  • The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

    Harvard Business School Press

    The Ultimate Question 2.0 explains how practitioners have built Net Promoter® into a full-fledged management system that drives extraordinary financial and competitive results. Practical and insightful, the book provides a blueprint for long-term growth and success by:

    • Defining the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success

    • Presenting the closed-loop feedback process and demonstrating its power to energize…

    The Ultimate Question 2.0 explains how practitioners have built Net Promoter® into a full-fledged management system that drives extraordinary financial and competitive results. Practical and insightful, the book provides a blueprint for long-term growth and success by:

    • Defining the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success

    • Presenting the closed-loop feedback process and demonstrating its power to energize employees and delight customers

    • Sharing new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business

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  • The Ultimate Question: Driving Good Profits and True Growth

    Harvard Business School Press

    One question—How likely is it that you would recommend this company to a friend?—allows companies to produce a clear measure of an organization's performance through its customers' eyes—its Net Promoter score. Bain & Company analysis shows that companies that achieve long-term profitable growth have Net Promoter scores that are two times higher than the average company.

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  • Loyalty Rules! How Today's Leaders Build Lasting Relationships

    Harvard Business School Press

    In a business environment that thrives on networks of mutually beneficial relationships, it is the ability to build strong bonds of loyalty—not short-term profits—that has become the "acid test" of leadership. Based on extensive research into companies, Loyalty Rules! reveals six bedrock principles of loyalty upon which leaders build enduring enterprises.

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  • The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

    Harvard Business School Press

    The Loyalty Effect lays out a new "economics of loyalty" that provides a framework where the "soft" elements of business—loyalty and learning—can be effectively linked to the hard science of cash flows and cost/benefit analysis.

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