Florian Schirg

Vienna, Vienna, Austria Contact Info
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Publications

  • The frequency of end-user innovation: A re-estimation of extant findings

    Research Policy 45(8):1684-1689

    Recent studies have found that large numbers of consumers innovate. In our study, we provide a re-estimation of the figures provided in the extant literature. We do so by conducting a study in which we apply two different methods of data collection: (1) telephone interviews, the method considered most valid in previous research, and (2) personal interviews, which involve much higher effort but induce better individual recollection. Using telephone interviews, we measured a user-innovator…

    Recent studies have found that large numbers of consumers innovate. In our study, we provide a re-estimation of the figures provided in the extant literature. We do so by conducting a study in which we apply two different methods of data collection: (1) telephone interviews, the method considered most valid in previous research, and (2) personal interviews, which involve much higher effort but induce better individual recollection. Using telephone interviews, we measured a user-innovator frequency of 10.8% in our sample. In stark contrast, personal follow-up interviews resulted in a frequency of 39.7%, indicating a considerable underestimation in extant research. We then used the correction factor generated to re-estimate findings on user innovation frequency in Finland, Japan, Korea, Sweden, the UK, and the US. It appears that user innovation is indeed a mass phenomenon that should not be overlooked by policymakers or firms.

    Other authors
    • Nikolaus Franke
    • Kathrin Reinsberger
    See publication

  • Free- and Open Source Software (FOSS) in Emerging Countries - A Qualitative Case Study on the Role of Users in Policy Development in Southern India

    Conference Paper to the 12th International Open and User Innovation Conference, Harvard Business School, Cambridge, Boston, USA, 28.-30.07.2014

  • Grand Challenges - The Application of an Outstanding Form of Crowdsourcing in the Space Sector

    Conference Paper to the 64th International Astronautical Congress, Beijing, China, 23.09.-27.09.2013.

    Other authors

  • The Potential of 'Information Acceleration' for Forecasting Critical Parameters in the Space Tourism Market

    Conference Paper to the 58th International Astronautical Congress, Hyderabad, India, 24.9.-28.9.2007

    Abstract
    This paper investigates the potential of the market forecasting technique 'information acceleration (IA)' for the space tourism market forecast. Developed by MIT researchers, this method 'accelerates' respondents into future states of the space tourism market and provides them with enough information to make realistic purchase choices in a future decision environment (Urban et al., 1997). Past traditional research on space tourism as well as a first successful use of information…

    Abstract
    This paper investigates the potential of the market forecasting technique 'information acceleration (IA)' for the space tourism market forecast. Developed by MIT researchers, this method 'accelerates' respondents into future states of the space tourism market and provides them with enough information to make realistic purchase choices in a future decision environment (Urban et al., 1997). Past traditional research on space tourism as well as a first successful use of information acceleration by Crouch, Devinney and Louviere (Crouch et al, 2006) are reviewed. The authors identify significant room for improvement in the use of IA for space-tourism, e.g. by measuring ‘incentive aligned’ willingness-to-pay (WTP). All methods used in space tourism so far can be expected to have suffered from hypothetical bias which might have led to overstatements of WTP by 300%. The authors emphasize the role of network externalities for understanding market development and developing the right market strategies. The conclusion outlines an advanced IA study that is better suited to reveal the true WTP of participants and to gauge the effects of network externalities.

    Speaker nomination and sponsorship through student competition by European Space Agency.

    Other authors

Projects

  • Core Committee

    -

    SEDSAT-II was an attempt at developing an international collaboration cubesat. This resulted in conceptual drafts and the presentation of a conference paper at an international astronautical forum in 2007.
    The core committee became the central management entity in efforts to hierarchically optimize the organization similar to open source software projects.

    See project

  • SEDSAT-II

    -

    SEDSAT-II was an attempt at developing an international collaboration cubesat. This resulted in conceptual drafts and a paper at an international astronautical forum in 2007.

    Other creators
    • Tom Nordheim
    • Maryam Aljoaan
    See project

Languages

  • German

    Native or bilingual proficiency

  • English

    Full professional proficiency

  • French

    Full professional proficiency

  • Portuguese

    Full professional proficiency

  • Spanish

    Limited working proficiency

  • Italian

    Limited working proficiency

Organizations

  • Austrian Space Forum (OeWF)

    Member

    - Present

    Active participation in - OEWF Dachstein Mars Analog Simulation 2012 - World Space Week 2013 - Article in monthly newsletter: "Weltraumtourismus als Zukunftsmarkt" (Space Tourism as a Future Market", 2011

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