“Erik is a fantastic leader and an even greater mentor when it comes to collaboration. He makes certain that an inspiring environment is created for the team with whom he works. He is committed to making an impact through his strategic design skills, craft, and storytelling, and it shows in both the process and the finished product. When it comes to creating meaningful experiences, he has a deep understanding of business objectives and is always up to date with the latest trends and technologies. Working with Erik has been a pleasure, and I strongly recommend him!”
Jersey City, New Jersey, United States
Contact Info
2K followers
500+ connections
About
Activity
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CX Check-in! How can you tell if it’s time to level up your Customer Experience? These 3 questions will help: 1. Are you mainly putting out fires?…
CX Check-in! How can you tell if it’s time to level up your Customer Experience? These 3 questions will help: 1. Are you mainly putting out fires?…
Liked by Erik-Hombre Gudowski
Experience & Education
Licenses & Certifications
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0: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Columbia Business School
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Projects
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TD Bank Online Account Opening
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TD Bank was a multi-year transformation project to change the online account opening flow into an omnichannel experience. We started with research and testing on how to improve the current flow. We uncovered an opportunity to increase the conversion rate of site visitors into customers at a low cost of entry as a proof-of-concept. We succeed in this by reducing the number of steps from 11 to 3 and elevating the experience to a more humanized and welcoming one with in-line error checking…
TD Bank was a multi-year transformation project to change the online account opening flow into an omnichannel experience. We started with research and testing on how to improve the current flow. We uncovered an opportunity to increase the conversion rate of site visitors into customers at a low cost of entry as a proof-of-concept. We succeed in this by reducing the number of steps from 11 to 3 and elevating the experience to a more humanized and welcoming one with in-line error checking, integrated help, and more friendly language. Following this success, we expanded from the US into Canada, developing a design system, roadmap, and proven methodology for producing an omnichannel experience that included all TD Bank’s products and services.
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