Eric Bibelnieks

Duluth, Minnesota, United States Contact Info
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  • Franz Edelman 2000 Finalist

    INFORMS

    Together, Fingerhut and IBM developed an optimization system that selected the most profitable sequence of catalogs, called a mail stream, for each customer. The optimization system included customer segmentation, budget allocation, statistical models for response and revenue, and an integer programming model for determing customer level mail streams. For details, see "Optimizing Customer Mail Streams at Fingerhut" published in Interfaces (Vol. 31, No. 1, Jan/Feb 2001, pp 70-99) .

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