Elizabeth Snyder

Ever onwards! Thanks Terry Stanley for highlighting the potential impacts of rescheduling for ADWEEK. Sky-high to see CMC Co-founder Joyce Cenali and CMC Members Embarc, Happy Days, and CMC Media Partner Surfside blazing the way forward. "Such a change could have a profound effect on marketing in the sector, industry veterans say, with more publishers and platforms welcoming weed ads. The Cannabis Media Council, a trade organization, thinks rescheduling will “open up more mainstream direct-to-consumer channels” that have previously restricted or refused weed money, per co-founder Joyce Cenali. Under rescheduling, cannabis companies themselves would be freed from a tax burden, the onerous 280E, that has not allowed them to write off everyday business expenses. (For the first time, for instance, canna brands will be able to deduct rent, salaries, insurance and marketing costs). Cannatech firm Surfside predicts “a 35% to 80% increase in advertising investments” in a post-280E world. Brands and retailers are already calculating the difference between then and now, planning to amp up their paid media. “The removal of 280E would increase our net revenue after taxes by about 25%,” per Paul Lepore, president of Happy Days dispensary on Long Island, N.Y. “This higher net revenue number, commingled with the ability to write off marketing expenses, would be enough persuasion to increase our marketing budget by about 200%.” Rescheduling could “open seven to eight figures in annual impact,” according to Courtney Zalewski, chief brand officer and CMO at California-based dispensary chain Embarc. “We don’t know yet if this will open traditional channels and ease advertising restrictions, or how creative and marketing departments grow as a result,” Zalewski told ADWEEK. “Our hope is that it will allow a new level of maturity and sophistication we have yet to see in cannabis marketing.” https://lnkd.in/evxYzYMu

6

1 Comment

Considering a career in public relations? Check out this piece by Christina Fera and Emilita Dela Cruz on the internship experience at Argyle. Thanks for sharing Canadian Public Relations Society (CPRS) - Toronto! #pr #publicrelations #prcareer

16

1 Comment

An important insight here. A lot of planning goes into the big events like Money20/20 with my fintech clients, and we've had to have these types of conversations with them to make sure the announcement clears the bar to be meaningful, or if they should announcement something before to build some momentum (or announce after on your own terms).

4

1 Comment

🔬 Delve into the pivotal role of Immedia in shaping the narrative surrounding the groundbreaking Human Genome Meeting. Learn how our strategic PR approach elevated understanding and dialogue around the ethical, legal, and societal impacts of genome research, driving innovation in medicine and beyond in our new Results blog. #Genomics #MedicalInnovation https://lnkd.in/eQVPMTcp

3

Very interesting different approaches are highlighted here. One being proactive and making plans now, and the more conservative approach, highlighted by Nathan Jun Poekert's comments. I agree that depending on your situation, how diversified your platforms are, and how much you currently do on TikTok, you can take either approach and not making any changes right now might be the best plan for some brands. I am not sure however that recommending no action right now to your clients would really cast any doubt on your expertise, but again, an interesting point to bring up. #PR pros - are you recommending any action now, or in the coming months to any of your clients using TikTok? #TikTokBan #PublicRelations

1

Purpose builds trust, but knowing who you are and what you care about BEFORE a crisis hits will give you a clear North Star for how you respond. #PRWeekCrisisComms #crisiscomms #brandpurpose

25

1 Comment

PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

42

Last week, I had the chance to attend the PRWeek Healthcare Conference in NYC with my colleague, Theresa Liddy Dolge. I enjoy this conference every year, not simply because it’s fun to reunite with former colleagues and clients, but we get to hear from and connect with industry leaders on some of the most pressing health issues. Here are some of the biggest learnings we took away: 👩‍⚕️ Women’s health was a hot topic, with period positivity serving as the opening keynote. While progress has been made in how we talk about and treat menstruation, women in the US – more than in any other country – still face shame and restrictions related to their periods, including a lack of free period products in schools. Brands have an opportunity to lean into existing gaps to address women’s health head on and educate consumers in a positive way. 🤝🏼 Authenticity is key in creating partnerships to advance health equity. Organizations that meet communities where they are can make a bigger, more positive impact. 🔓 Weight stigma and bias are pervasive in our society. Although we’re seeing significant innovations in how we treat excess weight with anti-obesity medications, they are out of reach for many people living with obesity due to high costs or supply issues. It’s clear we can’t simply educate about obesity and weight health – we have to support and advocate for systems that ensure greater access to treatment. 👩🏾‍🤝‍👨🏻 What we say and how we say it is critical – particularly when trying to reach historically disregarded communities. From grassroots organizations to advocacy at the state level, it’s important for healthcare communications to be backed and informed by research and have set KPIs to maximize impact. As healthcare continues to evolve, our mission at Inizio Evoke Comms remains the same, to make health more human. I’m proud today and every day to be part of a forward-thinking global agency that supports clients in advancing health and wellbeing for patients and communities around the world.  #PRWeekHealthcare #Pharma #Communications 

182

6 Comments

Efficient and effective healthcare communications? Yes, it's possible (but only through true partnership between clients and agency) Read more here: https://lnkd.in/dcJ3k8S6 To deconstruct this viewpoint, I had a lovely chat with Amy Hayer as part of Hanson Search's leadership lessons initiative. We talked about: ➡ What makes for a successful client/agency partnership ➡ The ways networked / post-COVID agencies can demonstrate their increasing and unique value to clients ➡ How to engage procurement teams as the ever-increasing stakeholders in agency hiring ➡ Where AI currently is adding the most value to Fox&Cat If my views spark a thought or two - please do share in the comments or contact me to discuss. #HealthcareMarketing #MedicalCommunications #HealthcarePR #HealthcareIndustry #PharmaCommunications #DigitalHealthcare #HealthcareStrategy #HealthcareCampaigns #HealthcareBusiness #HealthcareAgency #HealthcareCommunications #Communications #Strategy #Relaunch #Storytelling #Creativity #Innovation

10

www.capitoltimesmedia.com Roger Stone, known for his strategic brilliance and unapologetic style, opens up in this interview about his experiences in the political arena and sheds light on his perspectives on today's critical issues. Discover the untold stories behind the headlines as Stone discusses his strategies, successes, and challenges in shaping the political landscape.

2

This article highlights the challenges reporters face when seeking comments from companies and public figures. The phrase “did not respond to a request for comment” is becoming increasingly common in journalism. This trend raises questions about the impact on journalistic integrity and the changing landscape of media communications. https://lnkd.in/e33AuQRy

5

MSL has been profiled in PRWeek's Agency Business Report! Providing the most comprehensive overview of the PR sector out there, MSL U.S. CEO Diana Littman shared with PRWeek all the details on our biggest new business wins, latest and greatest work, industry-leading research and much more. 🔍 Check out our profile at the link below. https://lnkd.in/g8u4MWks #influenceimpact #agencybusinessreport

57

1 Comment

How is #GenAI impacting modern #journalism?🦾💪🏻 Great question - thanks FleishmanHillard for asking it and inviting me to a recent talk in NYC to dig into this topic. Senior leaders at ADWEEK, Axios, Business Insider, Harvard Business Review and POLITICO shared that today’s newsrooms are integrating AI to complement the core human elements of journalism - but #transparency and #trust are everything. Here’s how the experts are approaching this: 👁 Continue to be 💯 percent transparent about how AI is being used to enhance storytelling strategies 🖇 Always couple AI with human intelligence 🕸 Ensure training, processes, guardrails and ethical considerations remain at the forefront A few examples of how newsrooms are putting GenAI to work: headline generation, transcribing podcasts, helping with research, summarizing complex reports or bills / itemizing content, digesting meeting notes or building decks. ..sounds a lot like how my team and our agency partners are using GenAI - what about you? Share your experiences and tips below👇🏻

43

1 Comment

#EarlyStageCompanies: When Is It Time for #PR? In my years of experience working with early-stage and growth-stage companies, one frequently debated question continues to arise: When is a young company truly ready to engage in public relations (PR)? And, more specifically, what should be established before a company invests their hard earned dollars into a PR agency. This is a crucial consideration, as premature efforts can be just as frustrating (and costly) as undue delays. I wanted to share some of the insights gleaned from my discussions, and briefly summarize what an early-stage company should consider before starting their PR journey. Must-Haves For Effective PR - Product or Service Maturity: A well-developed product or service is essential. While it need not be flawless, it should competently demonstrate its value proposition and market potential. - A Clear Business Model: It's vital to have a transparent business model outlining how your business generates revenue and ensures sustainability. This is crucial for both internal understanding and external communication. - Knowing Your Audience: This includes your target market, investor audience, and customer base. A deep understanding of whom your product or service is intended for, along with market needs and dynamics, is fundamental for effective PR. - Clear Messaging: You should have an existing level of consistent messaging expressing the core ideas you want to convey about your product, service, and company ethos. - Defined Objectives: Being able to articulate clear and specific goals for your PR efforts is crucial for guiding and evaluating success. You should be able to define how you expect PR to impact your business, and how you want to measure success. - Internal Support: The backbone of your PR strategy. Your team (including executives) should be prepared to support PR activities, from media training to interviews to events, dedicating the necessary time and resources to this endeavor. Even the most skilled PR agency cannot be successful without your input and involvement. - Budget: You must ensure your PR budget aligns with agency costs and your company’s financial capabilities. Many agencies will expect a 6-month commitment at the start, so you should assess your ability to realistically sustain those costs over time. - Cross-functional Alignment: You should be ready and able to integrate PR efforts with your with other business functions, such as marketing, sales, investor relations, and product development, to ensure cohesive messaging and strategy, leverage insight, and avoid any chance of conflict. In my experience, these considerations really only cover the absolute basics, but are key in advising clients on how to audit their own readiness. (I could certainly write a separate list of the “nice-to-haves” as well.) I'm curious to hear what others think are the absolute essentials for a young company to effectively kick off a PR program.

12

Searching for a strategy that boosts your content's impact without dramatically increasing your workload? Learn about PESO (Paid, Earned, Shared and Owned) — a strategy that utilizes content across multiple channels for maximum reach and visibility. Don't miss out on this opportunity. Download the playbook today!

3

Pearlfisher New York's Justine Allan shared her thoughts with The Drum's Richard Draycott about how agencies can evolve to better serve CMOs. Here are her biggest takeaways: 🪞Agencies need to mirror the dual challenges CMOs face: establishing stability and trust while being agile and innovative. 🎨 CMOs rely on their agencies not only to execute but also to be strategic advisors and creative provocateurs, so are doing away with rigid processes and hierarchical structures in favor of more streamlined operations. 🪴 To keep up with CMO demands, agencies need to create an environment that attracts, cultivates and retains top talent. Read more: https://lnkd.in/eCa4Nbpz

77

5 Comments

Elizabeth Mercer transitioned into Healthcare Communications after spending six years in Consumer and Tech PR. As an Associate Director, her role is diverse, encompassing content development, storytelling through writing, client service, and business development. Each day brings new challenges and opportunities. Interested in learning more about the Healthcare Communications sector? Click here: https://bit.ly/43aVZxS #HealthcareCommunications #MedicalWriting #PharmaCareers #MedComms #NewJob #GraduateJobs #CareersWithPurpose #CareersInScience #CareersinHealth #Communication #Creativity #Health #HealthcareComms #JobSearch #AccountManager #Marketing #MarketAccess #ScientificWriting #ScientificCommunication #PatientEngagement #BiomedicalScience #Medicine #Dentistry #BiologicalScience #Psychology #Pharma #Pharmacology #LifeSciences #HealthAwarenessCampaigns

20

1 Comment