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"Help Ecommerce and B2B Companies scale to 9-Figure…
Articles by Duran
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Ensuring Safe Sales: Age Verification for Age-Restricted Products
Ensuring Safe Sales: Age Verification for Age-Restricted Products
By Duran Inci
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Driving Growth: Leveraging Upsell and Cross-Sell in eCommerce
Driving Growth: Leveraging Upsell and Cross-Sell in eCommerce
By Duran Inci
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Beating the Giants: Smart Strategies for SMB eCommerce
Beating the Giants: Smart Strategies for SMB eCommerce
By Duran Inci
Contributions
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What are the essential tools for a successful content audit and update?
To truly elevate a content audit, think beyond conventional tools: AI-Powered Analyzers: AI can predict content performance, ensuring relevance. Engagement Heatmaps: See where users interact most on your page. Voice Search Optimizers: Adjust content for the rising voice search trend. Semantic SEO Tools: Go beyond keywords; understand context. Feedback Loops: Use real-time user feedback for immediate refinements. In essence, modernize your approach. Harness tech's potential and make your content not just searchable, but indispensable.
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What are the most effective conversion optimization KPIs?
Video views can be seen as a gateway to deeper audience engagement. Instead of just counting them, analyze the emotions and conversations they spark. Sentiment Analysis: Leverage AI tools to gauge the sentiment of comments beneath your video. Are viewers inspired, amused, or agitated? Share Dynamics: How often is your video shared, and in which contexts? A video frequently shared in professional networks might be seen as informative, while one passed around in friend groups might be entertaining or relatable. Derivative Content: Are people inspired to create spin-offs, reactions, or meme content from your video? This indicates a deep level of engagement. Don't just count views, measure the ripple effect they create in the digital pond.
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What are the best SMM practices for engaging with a global audience?
Cultural Sensitivity and Localization: Ecommerce Example: If you’re promoting a fashion brand, understand that certain clothing items or styles may not be culturally appropriate in every region. For instance, a bikini advertisement might be popular in Brazil, but it could be deemed inappropriate in conservative Middle Eastern countries. B2B Industrial Example: A machinery company showcasing its automation capabilities needs to be aware of labor sentiments in different countries. In regions where labor displacement due to automation is a concern, the focus should be on how automation can improve safety or product quality.
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Experience & Education
Publications
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Media Mentions
Forbes Inc, Mashable, Huffington Post, AllBusiness, Entrepreneur, YEC
You can see over 220 Media Mentions and Publications here. https://www.optimum7.com/media-mentions
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English
Native or bilingual proficiency
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Turkish
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