David LaFontaine

Google Analytics has changed! GA4 requires a clean break from the past, and you’ll need to know what’s new. In this course, Google Analytics 4 Fundamentals, you’ll learn to take advantage of the new, powerful AI-driven capabilities that Google has unlocked. First, you’ll explore how to obtain and deploy your new GA4 tracking code. Next, you’ll discover the all
new user interface, including which data reports are still there
and which are not.
Finally, you’ll learn how to use the… Show more

Google Analytics has changed! GA4 requires a clean break from the past, and you’ll need to know what’s new. In this course, Google Analytics 4 Fundamentals, you’ll learn to take advantage of the new, powerful AI-driven capabilities that Google has unlocked. First, you’ll explore how to obtain and deploy your new GA4 tracking code. Next, you’ll discover the all
new user interface, including which data reports are still there
and which are not.
Finally, you’ll learn how to use the Analysis Hub and LifeCycle Reports. When you’re finished with this course, you’ll have the skills and knowledge of a web traffic analyst, needed to help run a website or app. Show less

Data Visualization Designer is one of the hottest new careers in tech because organizations around the world are drowning in all the “Big Data” they’re generating. They need people with the skills to turn raw facts and figures into visualizations that tell a story and make an impact. In this course, Designing Data Visualizations, you'll learn how to use your creativity and intuition to find the insights in datasets, as well as basic data-analysis techniques, to create “enriched” data and choose… Show more

Data Visualization Designer is one of the hottest new careers in tech because organizations around the world are drowning in all the “Big Data” they’re generating. They need people with the skills to turn raw facts and figures into visualizations that tell a story and make an impact. In this course, Designing Data Visualizations, you'll learn how to use your creativity and intuition to find the insights in datasets, as well as basic data-analysis techniques, to create “enriched” data and choose the correct visual to communicate real meaning. First, you’ll see how to spot “signals” in the data – it turns out that human common sense and knowledge of context are not only still relevant, but absolutely crucial. Then, you’ll learn techniques like pivot tables, conditional formatting, and data joins and merges to generate clear insights, while avoiding the “Four Deadly Sins of Data Visualization.” Finally, you’ll explore what kinds of visualizations match up best with what the data is telling you. When you’re finished with this course, you'll understand how to look inside the data, pull out what your audience needs and is most interested in, and use that to design data visualizations that stick. Show less

A recent survey showed that 89% of companies want to use predictive analytics to improve their business. One of the biggest problems in the realm of Big Data is now that organizations have built teams to generate all these analytics - they’re struggling to figure out what to do with it. In this course, Using Predictive Analytics to Improve the Customer Journey, you'll learn how to address this problem by harnessing Big Data in a way that leads to real-world benefits. First, you'll learn what… Show more

A recent survey showed that 89% of companies want to use predictive analytics to improve their business. One of the biggest problems in the realm of Big Data is now that organizations have built teams to generate all these analytics - they’re struggling to figure out what to do with it. In this course, Using Predictive Analytics to Improve the Customer Journey, you'll learn how to address this problem by harnessing Big Data in a way that leads to real-world benefits. First, you'll learn what predictive customer analytics are, how they are generated, and why they are valuable for making sure your products, customer experience, and websites don’t fall behind. Next, you’ll explore how to use customer journey mapping to spot hidden opportunities (as well as “pain points”) that need to be addressed. Finally, you’ll meld predictive analytics with journey mapping to reveal how you can improve your products and increase customer satisfaction. At the end of this course, you not only will be able to build data-informed visualizations that improve UX and boost sales, but you’ll also gain insights that will help you better manage teams comprised of both data geeks and design nerds. Show less

This study is the first comprehensive examination of the impact these entrepreneurs are having, the risks they face, and whether a viable business model has emerged for quality, independent, digital journalism. To conduct this research, SembraMedia, with the support of Omidyar Network, commissioned a team to study 100 digital news startups, 25 each in Argentina, Brazil, Colombia and Mexico.

Many of the researchers were entrepreneurial journalists themselves, and they brought personal… Show more

This study is the first comprehensive examination of the impact these entrepreneurs are having, the risks they face, and whether a viable business model has emerged for quality, independent, digital journalism. To conduct this research, SembraMedia, with the support of Omidyar Network, commissioned a team to study 100 digital news startups, 25 each in Argentina, Brazil, Colombia and Mexico.

Many of the researchers were entrepreneurial journalists themselves, and they brought personal connections and a deep understanding of the media in their countries. In 2-hour interviews with founders or directors, they asked more than 130 questions about management and innovation, challenges and opportunities, audience size and engagement, income and expenses.

This report is aimed at helping the founders of digital media startups better understand the trends, threats, and best practices that affect them. It is also designed to help investors, foundations, and journalism organizations to appreciate the value, vulnerability, and impact of this fast-growing media ecosystem. Although we cannot share their proprietary data, we’ve included our top-level findings in this report. Show less

Learn how to meld your human intuition and creativity with the latest data-analysis techniques, and transform yourself into a "Creative Data Scientist." This course, Google Analytics for Creative Professionals, will show you how to read and analyze web traffic, explaining things so that even the most "numbers-phobic" creative can grasp the basic concepts. First, you'll learn how to install analytics on your site and configure it so you see only the information that you need, without getting… Show more

Learn how to meld your human intuition and creativity with the latest data-analysis techniques, and transform yourself into a "Creative Data Scientist." This course, Google Analytics for Creative Professionals, will show you how to read and analyze web traffic, explaining things so that even the most "numbers-phobic" creative can grasp the basic concepts. First, you'll learn how to install analytics on your site and configure it so you see only the information that you need, without getting distracted by things like "Ghost Spam" that clutter up your report. Next, you'll learn how to connect the cold, hard numbers to your creative efforts, so that you can grow your audience by giving them more of what they like -- without missing the crucial insights that only a creative professional can have. Finally, you'll learn how to produce and share reports within your organization. By the end of this course, you'll be able to use both data and human creativity to come up with innovative solutions, helping you to become a "Creative Data Scientist." Show less

Online training videos. These are seven hardcore vids that teach how to use Adobe's entire Edge suite of applications - Edge Animate (to create HTML5 animations that play on mobile); Edge Reflow (to design responsive sites); Edge Code/Brackets (to write clean code quick - and say THAT five times fast); Edge Inspect (to test your designs on tablets/smartphones).

Now that pretty much everyone has a social media presence of one kind or another (i.e. the "Hey! My grandma's on Facebook!" effect), people are realizing that having a great-looking profile is a real advantage. This book helps you craft eye-catching profile pages on every major social media network (well, aside from the one that you're on at the moment - LinkedIn is still kinda blind to the power of design).

Apple’s touchscreen iOS devices have created worldwide techno-lust, and a hot new market out of thin air. iPads and iPhones are so in demand they outsell every other device in their category.

With all the focus on the App Store (due to the ubiquitous “There’s an App for that…” ad campaign), you could be forgiven for overlooking the fact that the single most popular app on the iPhone/iPad is Safari. That’s right. The humble web browser.

At first glance, the sheer rate of change in the mobile web can seem intimidating. If the regular internet is a moving target, then the mobile web is a cheetah!

With our help, you’ll discover what makes a great mobile Web site, the technologies that help you get around the limitations, and how to pack a punch on the small screen.

At first glance, the sheer rate of change in the mobile web can seem intimidating. If the regular internet is a moving target, then the mobile web is a cheetah!

With our help, you’ll discover what makes a great mobile Web site, the technologies that help you get around the limitations, and how to pack a punch on the small screen.