Dan Simion

San Antonio, Texas Metropolitan Area Contact Info
1K followers 500+ connections

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Experience & Education

  • University of Connecticut School of Business

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Publications

  • Cross-channel advertising attribution: New insights into Multiplatform TV

    In an era when advertising budgets are under greater scrutiny, marketers must be able to understand the effectiveness and performance of the ads they place. The focus of this study was the impact of video advertising, given its prominent role in many advertising budgets.

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  • Marketing Analytics

    Accenture

    Being data smart requires a culture change to realize business benefits. The volume, velocity and variety of big data can be intimidating and overwhelming for marketers.Taming it to make business sense is like controlling and harnessing the force of a waterfall to generate energy. Not easy but doable with the right capabilities and tools.

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  • Being data smart requires a culture change

    Accenture

    The volume, velocity and variety of big data can be intimidating and overwhelming for marketers. Taming it to make business sense is like controlling and harnessing the force of a waterfall to generate energy. Not easy but doable with the right capabilities and tools.

    See publication

  • Harnessing the Power of Private Label in Retail

    Accenture

    Private label offerings are on the rise, now competing head-to-head with national brands instead of being relegated to commodity products. This is because retailers have made their in-store brands more relevant to shoppers while offering comparable quality at significantly lower cost. More and more, private labels are becoming a strategic imperative for retailers—and a fundamental source of competitive strength. But only if retailers get private label promotion right.

    In a world of…

    Private label offerings are on the rise, now competing head-to-head with national brands instead of being relegated to commodity products. This is because retailers have made their in-store brands more relevant to shoppers while offering comparable quality at significantly lower cost. More and more, private labels are becoming a strategic imperative for retailers—and a fundamental source of competitive strength. But only if retailers get private label promotion right.

    In a world of limited budgets and virtually limitless marketing channels, retailers need to gain the ability to stimulate private label sales by dialing up or scaling back tactics in three key channels: mass media, direct media and in-store marketing. To do this, retailers must first rethink the way they currently view each area, creating a much more transparent, holistic approach to understanding how each impacts the others and how all are affected by various internal and external factors. Discover why those retailers that can effectively gauge promotions are well positioned to gain a powerful business approach for meeting today’s complex marketplace demands.

    Other authors
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Languages

  • English

    Full professional proficiency

  • Italian

    Full professional proficiency

  • Romanian

    Native or bilingual proficiency

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