Los Angeles, California, United States
Contact Info
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About
Articles by Chris
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Navigating the AI Landscape: Assistants, Agents and Co-Pilots - What’s The Difference?
Navigating the AI Landscape: Assistants, Agents and Co-Pilots - What’s The Difference?
By Chris Bechtel
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Finding Product-Market Fit: A Guide for Founders
Finding Product-Market Fit: A Guide for Founders
By Chris Bechtel
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Unlocking Growth with the Growth Engine Method (GEM)---What's Holding You Back?
Unlocking Growth with the Growth Engine Method (GEM)---What's Holding You Back?
By Chris Bechtel
Contributions
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Here's how you can create successful digital strategy campaigns through creativity.
My firm analyzed the top 1000 growth stories from the past decade and the most successful companies utilized consistent high-tempo testing to test, validate and optimize their understanding of ICPs (ideal customer profiles), the messages and "hooks" that attract the top ICPs, and the mix of channels and tactics that are used to communicate and engage. With more competitors and lower barriers to entry, marketers are typically faced with a difficult challenge breaking through the noise to build quality brand relationships with customers. Apply the Japanese concept of Kaizen, continuous improvement in order to consistently analyze the data, develop hypotheses, test and optimize with a clear focus on deepening understanding of what works.
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Here's how you can create successful digital strategy campaigns through creativity.
In my experience, most teams don't segment their target customer base deeply enough, review data and test hypotheses in order to truly understand and document the ideal customer profile (ICP). To gain real insight into who are the best customers today, it requires a deep analysis of macroeconomics, external market forces, buying behaviors, competition, and pain points. Use the job to be done framework to ensure you are focusing on solving what customers feel are must-solve problems (the jobs to be done), and find the niches where demand is the strongest and competition is weakest. Continually review, make hypotheses and validate who you believe to be your top ICPs via testing. Go beyond generic demographic data to discover your true ICPs.
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Here's how you can create successful digital strategy campaigns through creativity.
To understand your goals means to get in alignment with the overall corporate growth goals. I prefer to use Objectives and Key Results (OKRs) that start at the business unit level and extend down to each area of marketing. I recommend mapping the current baseline growth metrics for digital; how many leads and opportunities are generated by each channel (using a last attribution model). And what are the current conversion rates at each stage of the funnel all the way to closed / won. Using a model to project growth that includes all of the current conversion rates and the average first year ACV (average contract value) and the projected pipeline coverage needed to hit the revenue target, map the gap between current bench and goal. Let's go!
Activity
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To my startup founder friends who don't know Rand Fishkin yet, he's in my top three favorite marketing experts. Watch his short video to hear what…
To my startup founder friends who don't know Rand Fishkin yet, he's in my top three favorite marketing experts. Watch his short video to hear what…
Liked by Chris Bechtel
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I’m teaching my 5-year old how to DJ. Here’s a 🧵on how this is insightful to consumer product brands… 1/5 ….. 5/5 Have a great weekend folks…
I’m teaching my 5-year old how to DJ. Here’s a 🧵on how this is insightful to consumer product brands… 1/5 ….. 5/5 Have a great weekend folks…
Liked by Chris Bechtel
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Exciting news! On 34th anniversary of ADA 1990, VOSAP is delighted to welcome Moaz Hamid to our Board of Advisors. With his extensive experience in…
Exciting news! On 34th anniversary of ADA 1990, VOSAP is delighted to welcome Moaz Hamid to our Board of Advisors. With his extensive experience in…
Liked by Chris Bechtel
Experience & Education
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interface.ai
View Chris’s full experience
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Volunteer Experience
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Mentor - Startup Next
Techstars
- 4 years 8 months
Startup Next, a Techstars program, is the #1 startup pre-acceleration program in the world.
Startup Next prepares startups for accelerators and seed investment, by providing high quality mentorship and leveraging a global network of investors, mentors and founders.
Even though Startup Next is part of Techstars, it’s not exclusively preparing startups for Techstars accelerator programs. Over time we have built a strong network of accelerators and investors worldwide and work…Startup Next, a Techstars program, is the #1 startup pre-acceleration program in the world.
Startup Next prepares startups for accelerators and seed investment, by providing high quality mentorship and leveraging a global network of investors, mentors and founders.
Even though Startup Next is part of Techstars, it’s not exclusively preparing startups for Techstars accelerator programs. Over time we have built a strong network of accelerators and investors worldwide and work closely with them to refer our accelerator/investor-ready alumni.
Startup Next has helped more than 50 startups get into top accelerators and raise more than $40 million dollars in funding.
Publications
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What’s More Important in Growth? The Product, the Tools, or the Process?
Medium
See publicationIn a world driven by tech it’s easy to fall in love with the product or the software tools used by leading growth teams. But is the technology really the most important factor in driving long term sustainable growth?
Sure, new features that wow influencers can deliver a short term bump, but typically that growth can be short lived. In my view,
sustainable, long term growth comes at the intersection of disruptive utility and joy.
To uncover that, requires a process that starts…In a world driven by tech it’s easy to fall in love with the product or the software tools used by leading growth teams. But is the technology really the most important factor in driving long term sustainable growth?
Sure, new features that wow influencers can deliver a short term bump, but typically that growth can be short lived. In my view,
sustainable, long term growth comes at the intersection of disruptive utility and joy.
To uncover that, requires a process that starts with a relentless focus on the customer/the user/a person — not the tech. -
Start Up Growth Hacking: Intro to Building Your Own Growth Engine
Slideshare
See publicationAs with most startups, there is little time and budget to waste, so this process of identifying marketing solutions that will drive scaleable and repeatable growth must be prioritized, tested, refined and re-tested using a systematic approach. Experienced growth hackers apply a methodical approach to continually performing this process.
Organizations
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Startup Next
Mentor
- Present
Recommendations received
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LinkedIn User
12 people have recommended Chris
Join now to viewMore activity by Chris
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Watch Great Lakes Credit Union's COO Elizabeth Osborne share her experience Testifying on Capitol Hill about her Credit Union's AI Success using…
Watch Great Lakes Credit Union's COO Elizabeth Osborne share her experience Testifying on Capitol Hill about her Credit Union's AI Success using…
Liked by Chris Bechtel
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Really excited to welcome Gabriel Schlumberger to the Techstars family. He's leading a new program and eager to get in front of founders.
Really excited to welcome Gabriel Schlumberger to the Techstars family. He's leading a new program and eager to get in front of founders.
Liked by Chris Bechtel
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A couple of years ago I decided that my career path didn’t have to “make sense” - but what does make sense is being an investor M13 and especially at…
A couple of years ago I decided that my career path didn’t have to “make sense” - but what does make sense is being an investor M13 and especially at…
Liked by Chris Bechtel
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Real Live ChatGPT Prompts You Can Apply Today! That's the headline for my podcast with Dan Novalis and Chris Bates. We hit on a ton of topics and…
Real Live ChatGPT Prompts You Can Apply Today! That's the headline for my podcast with Dan Novalis and Chris Bates. We hit on a ton of topics and…
Liked by Chris Bechtel
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According to a recent article by The Financial Brand, a senior analyst at Forrester reports that abandoned rates for online banking applications have…
According to a recent article by The Financial Brand, a senior analyst at Forrester reports that abandoned rates for online banking applications have…
Shared by Chris Bechtel
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We used to spend $875,000 every year on our BDR team. Here's the uncomfortable truth about that rate of spend: BDR teams, scaled up “the old way”…
We used to spend $875,000 every year on our BDR team. Here's the uncomfortable truth about that rate of spend: BDR teams, scaled up “the old way”…
Liked by Chris Bechtel
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𝗧𝗵𝗲 𝗣𝗲𝗴𝗮𝘀𝘂𝘀 𝗦𝘂𝗺𝗺𝗲𝗿 '𝟮𝟰 𝗖𝗼𝗵𝗼𝗿𝘁 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗣𝗮𝗿𝘁𝘆 𝗪𝗮𝘀 𝗔 𝗕𝗹𝗮𝘀𝘁! Last week, we had the pleasure of hosting an…
𝗧𝗵𝗲 𝗣𝗲𝗴𝗮𝘀𝘂𝘀 𝗦𝘂𝗺𝗺𝗲𝗿 '𝟮𝟰 𝗖𝗼𝗵𝗼𝗿𝘁 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗣𝗮𝗿𝘁𝘆 𝗪𝗮𝘀 𝗔 𝗕𝗹𝗮𝘀𝘁! Last week, we had the pleasure of hosting an…
Liked by Chris Bechtel
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Brand positioning is not: ❌Investor pitch ❌Vision statement ❌Grandiose message ❌Nice-to-have It’s how you frame the universal value of your…
Brand positioning is not: ❌Investor pitch ❌Vision statement ❌Grandiose message ❌Nice-to-have It’s how you frame the universal value of your…
Liked by Chris Bechtel
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🤯 So I just took a demo for a sales tool and the seller turns out to be one of their current customers.... what?! He literally doesn't even work for…
🤯 So I just took a demo for a sales tool and the seller turns out to be one of their current customers.... what?! He literally doesn't even work for…
Liked by Chris Bechtel
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🚀 Interested in joining our team? We are hiring! The Techstars LA team is looking to bring on an Operations Associate for the upcoming fall…
🚀 Interested in joining our team? We are hiring! The Techstars LA team is looking to bring on an Operations Associate for the upcoming fall…
Liked by Chris Bechtel
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