Chad Engelgau

In a world of disruption, people are still people, and they expect a high level of service and engagement from brands. This is the foundation for positive customer experience. To be successful, brands have to understand people and be focused on making better connections with their customers. Great experiences can only happen with data to know your customer and what is relevant to them. But in today’s highly digital world, how can brands connect the dots to understand what their customers care… Show more

In a world of disruption, people are still people, and they expect a high level of service and engagement from brands. This is the foundation for positive customer experience. To be successful, brands have to understand people and be focused on making better connections with their customers. Great experiences can only happen with data to know your customer and what is relevant to them. But in today’s highly digital world, how can brands connect the dots to understand what their customers care about without third party cookies?

The discussion includes what brands should be doing today and in the future to bring together their customer intelligence in a cookieless world so that your efforts are centered where they should be – around your customers.

Speakers include:
Chad Engelgau, CEO, Acxiom
Ruth Mortimer, Managing Director Global Education, Advertising Week
Michelle Hulst, EVP, Global Data and Strategy, The Trade Desk
Joe Stanhope, VP, Principal Analyst, Forrester Show less

“It was the best of times, it was the worst of times…” We have all heard this famous first line from Charles Dicken’s novel A Tale of Two Cities, but the next few lines also ring true to what a modern marketer faces today:

Here's how companies of all breeds can grow their business through artificial intelligence and machine learning and differentiate the products and services they offer for a competitive advantage.

Identity resolution is the process of connecting people, data, and devices at any level of granularity and across any channel in order to garner insight from interactions with your brand.

“As recently as five years ago, Acxiom saw an average of 15 to 25 data sources for complex marketing solutions.” said Chad Engelgau, VP, global identity and data product management. “Now, even mid-tier companies are arriving with 50 to 100 data silos which require integration, alignment of a common identity framework (anonymous and known) as well as privacy vetting.”
Inside all this volume is “the right data”. To get at it requires a lot of sifting and sorting. “if you look at lists like… Show more

“As recently as five years ago, Acxiom saw an average of 15 to 25 data sources for complex marketing solutions.” said Chad Engelgau, VP, global identity and data product management. “Now, even mid-tier companies are arriving with 50 to 100 data silos which require integration, alignment of a common identity framework (anonymous and known) as well as privacy vetting.”
Inside all this volume is “the right data”. To get at it requires a lot of sifting and sorting. “if you look at lists like comScore's Top 50 Multi-Platform Properties or Top 25 Ad Networks, you'll see billions of unique visitors per month.” Engelglau noted. “ [T]he issue is reaching humans, not bots.” That means de-duplication of the data to find the unique audiences where marketing dollars go furthest. Needed is “the ability to segment people into mutually exclusive and collectively exhaustive (MECE) segments.” Engelglau continued. “Applying big data allows for more strategic segmentation and prioritization of those consumer segments.” Show less

When knowing your customer is key...

The ballooning scale and diversity of customer data in 2016 will provide rich new sources of insight, equipping firms to engage with customers in novel ways and disrupt entire industries. But customer insights (CI) pros and other marketers and strategists have only scratched the surface when it comes to using insights to drive transformational customer experiences. In this brief, Forrester predicts what will happen in the seven hottest areas — data management, big data, analytics, business… Show more

The ballooning scale and diversity of customer data in 2016 will provide rich new sources of insight, equipping firms to engage with customers in novel ways and disrupt entire industries. But customer insights (CI) pros and other marketers and strategists have only scratched the surface when it comes to using insights to drive transformational customer experiences. In this brief, Forrester predicts what will happen in the seven hottest areas — data management, big data, analytics, business intelligence, insights services, data monetization, and systems of insight — and tells you what to do about it. Show less

Across the marketing ecosystem, data fuels every interaction. How do you tie it all together? In this session, we will review the value exchange between people and business and how to better enable personalization and analytics through the use of data on-boarding and big data environments to not only improve brand experience but the bottom line as well.

For 10+ years we have feasted on an endless supply of cookies for behavioral targeting, but major challenges with our Internet advertising diet are starting to show. There are legislative and privacy challenges; technology shifts, like browsers and mobile devices blocking 3rd Party cookies by default; and marketers themselves are feeling the pain of this diet as more and more channels are adding weight to their digital ad spend, so cutting out "empty calories" and tactics that don't produce… Show more

For 10+ years we have feasted on an endless supply of cookies for behavioral targeting, but major challenges with our Internet advertising diet are starting to show. There are legislative and privacy challenges; technology shifts, like browsers and mobile devices blocking 3rd Party cookies by default; and marketers themselves are feeling the pain of this diet as more and more channels are adding weight to their digital ad spend, so cutting out "empty calories" and tactics that don't produce results is a must. Show less

Intel Corp., Dell Inc., IBM Corp., and Hewlett-Packard Co. on Monday announced plans to jointly work with an industry organization to standardize the way servers are managed, the companies announced Monday.

The four companies will lead a new working group, called the Server Management Working Group, being formed within the Distributed Management Task Force, Inc. (DMTF) standards organization. It will define interfaces for the discovery, configuration and management of servers on a… Show more

Intel Corp., Dell Inc., IBM Corp., and Hewlett-Packard Co. on Monday announced plans to jointly work with an industry organization to standardize the way servers are managed, the companies announced Monday.

The four companies will lead a new working group, called the Server Management Working Group, being formed within the Distributed Management Task Force, Inc. (DMTF) standards organization. It will define interfaces for the discovery, configuration and management of servers on a network, said Chad Engelgau, the senior manager responsible for server manageability planning at Dell. Show less

Dell has unveiled three additions to its OpenManage line of system management tools.

The software is designed to provide better integration between Dell's hardware management products and Microsoft's management software.

The tools are the Dell management pack for Microsoft operations manager, the Dell update packages for Microsoft systems management server, and the Dell deployment toolkit, which works with Microsoft's automated deployment services.

"The software is focused… Show more

Dell has unveiled three additions to its OpenManage line of system management tools.

The software is designed to provide better integration between Dell's hardware management products and Microsoft's management software.

The tools are the Dell management pack for Microsoft operations manager, the Dell update packages for Microsoft systems management server, and the Dell deployment toolkit, which works with Microsoft's automated deployment services.

"The software is focused on integrating hardware and operating system management," said Chad Engelgau, Dell's senior manager for server management planning. Show less

Dell Inc. on Tuesday announced three new additions to its OpenManage line of system management tools. The new software is designed to provide better integration between Dell's hardware management products and Microsoft Corp.'s management software.

The new tools are the Dell Management Pack for Microsoft Operations Manager, the Dell Update Packages for Microsoft Systems Management Server, and the Dell Deployment Toolkit, which works with Microsoft's Automated Deployment… Show more

Dell Inc. on Tuesday announced three new additions to its OpenManage line of system management tools. The new software is designed to provide better integration between Dell's hardware management products and Microsoft Corp.'s management software.

The new tools are the Dell Management Pack for Microsoft Operations Manager, the Dell Update Packages for Microsoft Systems Management Server, and the Dell Deployment Toolkit, which works with Microsoft's Automated Deployment Services.

"It's new software focused on integrating hardware and operating system management," said Chad Engelgau, Dell's senior manager for server management planning. According to him, Dell is aiming to eliminate the "islands of management" created by separate hardware and software management tools. Show less

Increases in SSL-based traffic hinder the performance of today’s Web server infrastructure. Web-enabling corporate applications and the need for higher security exacerbate this problem. This article examines the various SSL implementations available today and analyzes how a centralized SSL acceleration infrastructure can increase the capacity of a system to accommodate SSL traffic.

Proxy caching servers such as Dell PowerApp.cache–Inktomi Powered servers allow users in
enterprise environments to share network content such as Web pages, streaming media, software,
and data in a distributed fashion. Hierarchies of caching servers deployed throughout an
organization deliver significant bandwidth savings on both internal and external links, as well
as an improved user experience through faster response times and increased content availability.
This article… Show more

Proxy caching servers such as Dell PowerApp.cache–Inktomi Powered servers allow users in
enterprise environments to share network content such as Web pages, streaming media, software,
and data in a distributed fashion. Hierarchies of caching servers deployed throughout an
organization deliver significant bandwidth savings on both internal and external links, as well
as an improved user experience through faster response times and increased content availability.
This article further explains these benefits with example deployments in several network
domains including corporations, educational institutions such as university systems, and retail
and manufacturing environments. Network architects can use these examples as starting points
for developing a caching strategy for any mid-sized to large organization. Show less

How do life events - moves, marriages and name changes - impact your ability to reach consumers with certainty? (Consumer data changes at a rate of 2% a month.) Do you understand your customers’ behavior across multiple channels? (Just 32% of senior marketers do.) How do you effectively target your best prospects and clients - the multi-channel buyers who are 4-5x more profitable?

This DMA webinar explores the use of data integration, hygiene and customer recognition to gain a full… Show more

How do life events - moves, marriages and name changes - impact your ability to reach consumers with certainty? (Consumer data changes at a rate of 2% a month.) Do you understand your customers’ behavior across multiple channels? (Just 32% of senior marketers do.) How do you effectively target your best prospects and clients - the multi-channel buyers who are 4-5x more profitable?

This DMA webinar explores the use of data integration, hygiene and customer recognition to gain a full understanding of the consumer across channel and time. You will also learn how applying this capability in a centralized marketing database can maximize revenue opportunities and optimize marketing investments. Show less