Courtney Caldwell, MBA

From the 2016 B2B Content2Conversion Conference, with panelists:

-Matt Heinz, President, Heinz Marketing (Moderator)
-Ken Roden, Product Marketing & Sales Enablement Strategist, PayScale
-Stephanie Lee, Manager, Customer Marketing, Zendesk
-Courtney Caldwell, President, The Write One

As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.)

There is no one-size-fits-all approach when it comes to driving demand for all tiers of partners within your channel network. Join us for this informative session to learn from recognized industry leader Courtney Wiley as she highlights channel best practices for activating partner demand generation for small, medium and large partners. You’ll walk away with a set of pragmatic tools to assess your current strategy for each partner tier, fill gaps within your current offering, employ effective… Show more

There is no one-size-fits-all approach when it comes to driving demand for all tiers of partners within your channel network. Join us for this informative session to learn from recognized industry leader Courtney Wiley as she highlights channel best practices for activating partner demand generation for small, medium and large partners. You’ll walk away with a set of pragmatic tools to assess your current strategy for each partner tier, fill gaps within your current offering, employ effective and proven marketing tools that match the budget constraints of each partner tier, and implement comprehensive marketing performance and measurement. This pragmatic, hands-on review of available options will guide you to better enabling your entire channel network to contribute more revenue. Show less

The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects, many marketers, especially in the channel, are struggling to share the right content, at the right time, with the right people.

In an effort to outline key trends and best practices in social media, Channel Marketer Report reached out to several thought leaders in the B2B and channel marketing… Show more

The social media space is constantly changing. Although sites such as LinkedIn, Facebook and Twitter have been recognized as valuable outlets for businesses to connect with partners and prospects, many marketers, especially in the channel, are struggling to share the right content, at the right time, with the right people.

In an effort to outline key trends and best practices in social media, Channel Marketer Report reached out to several thought leaders in the B2B and channel marketing space, asking only one question: What are your top three tips for social media in the channel? Show less

Today’s interview highlights Courtney Wiley, VP of Marketing at Marketing Advocate. Courtney is a recognized expert in demand and revenue generation and was recently named one of the “Top #Nifty50 Women in Technology on Twitter”. At the Marketo Summit 2014, she will give the presentation “Best-of-Breed Blueprint for Partner Demand Generation."

The most challenging obstacles facing lead generation success and how SMB and enterprise marketers plan to overcome them in the year ahead.

The numbers are staggering: By 2017, the global social network audience will total 2.55 billion. And of the 42 percent of users that have multiple social accounts today, nearly three in five (58 percent) wish there was a solution to help them better use and monitor all of their social networking profiles at once.

So how do firms stay ahead of social marketing and optimize their present-day strategies? The above chart outlines where the majority of marketers are today and where… Show more

The numbers are staggering: By 2017, the global social network audience will total 2.55 billion. And of the 42 percent of users that have multiple social accounts today, nearly three in five (58 percent) wish there was a solution to help them better use and monitor all of their social networking profiles at once.

So how do firms stay ahead of social marketing and optimize their present-day strategies? The above chart outlines where the majority of marketers are today and where intelligent customer engagement is going. Consider it a sneak peek into a digital marketing crystal ball . . . Show less

In this eBook excerpt, you'll learn how to brace yourself for an effective, fast-paced rebranding and five pillars that helped one decade-old company rebrand in 42 days.

With the global adoption of social, companies big and small are beginning to realize that customers remain loyal when there is a community connection point geared towards collaboration and engagement. While other marketing channels are looking at cutbacks, social computing is on a growth path because it's low cost, it works and it represents the future of marketing. Read this ghost-written article to learn more.

Here are four ways IT can use its unique position to spur business innovation.

In today’s E-to-E world (everyone-to-everyone), the B2B buying process is fundamentally changing. With 93% of B2B buyers using search to begin the buying process and 37% posting questions on social networking sites when looking for suggestions, successful B2B marketers are establishing best practices today on how to use social media to fill their sales pipelines for tomorrow. Find out how.

White paper illustrating why Cloud-based Software (SaaS) is of growing importance in today's economic and business climate.