Callie Schweitzer

Internal comms seems to have gotten a refresh. As communicating with employees becomes a critical priority for companies, many are looking for internal communications talent who have an editorial bent. -- Amazon is looking for a leader for its workplace and operations executive communications team -- Law firm Latham & Watkins is hiring a director of internal communications Goldman Sachs is looking for a VP-level role to lead internal communications -- Notion is looking for an executive to lead content and communications for its workforce and employees -- Fintech startup Ripple is looking for an internal communications manager who will “own” the editorial calendar -- Understood.org is looking for a director of internal communications who will be responsible for creating content for internal channels. -- McCann Worldgroup is looking for a manager who will run newsletters and content across communications teams Companies increasingly view employees as they do external audiences: As people to be engaged with, courted, and communicated with regularly. As a result, a growing number of organizations are developing editorial content aimed specifically at internal audiences. That means content responsibilities are increasingly becoming part of internal communicators’ job descriptions. “One of the big reasons we’re seeing more internal communications and content roles is culture wars,” said Kate Meissner, co-founder at D.C.-based Velocity Partners and a former EVP at Edelman. “People now want their workplaces to be places that institutionalize their values.” “I strongly believe it should be called employee communications,” said Becca Chambers ✨, chief communications officer at ControlUp. “Employees are less engaged and they don’t know how to reach them. That means internal communications needs to be about engagement, culture building, employer branding, and crisis and change management as well.” Will drop the full story in comments below.

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The growth world laughs when I share how important communication skills are in your career. But my client (VP of Growth at Series B company) is presenting a strategy update to 5 diff audiences 😳 - First to the leadership team - Then to the board - Then their product team - Then the rest of the company - Then to their customers (on a webinar) That doesn't include all the "pre-meetings" to make sure everyone on the leadership team is on the same page. That's what the job looks like at the next level. If you can’t communicate your strategy to different audiences you won’t make it.

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Some great call outs from Jerry Daykin this morning. Two points to highlight: 1) Embrace do-not-block lists and 2) Do not block the news Opt-in to great quality content (including journalism and diverse voices) that reflects your values & principles, and make sure those opt-ins override any brand safety controls & exclusions you have https://lnkd.in/eu6Xx85A

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"Can we chat about internal communications?" When Shareen Pathak asked me if I could chat with her about internal comms, I jumped at the opportunity. Internal communications—or, employee communications, as I prefer to call it— is the underappreciated backbone of the comms and marketing team. I'm so glad to see more attention paid to this topic and this vital role. Employee communications can't be an afterthought. It's not a "nice to have" (though it's almost always treated as such, especially in smaller organizations), and it's incredibly strategic. Shout out to my internal communicators! I see you, I know your importance, and I will keep singing your praises as long as I have breath in my lungs. Check out this Toolkits.com article for more.👇 ## Does your company have a dedicated employee comms team, or is it part of another role (aka an afterthought)?

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It's crucial as PR practitioners that we adapt to new technologies rapidly, yet cautiously. (We're nothing if not cautious, right?!) The use if AI has rapidly changed the way we conduct business, for the better/more efficient. We have enhanced our service offerings, improved response times, and are better managing our workloads. GenAI has benefited our clients as much as it's benefitted us. Read more in Axios about how MikeWorldWide has advanced using AI. #AI #GenAI #publicrelations #PRAgency

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Me and a couple of partners founded ScoopFindr back in 2021 as an app alternative to the old-school newsletter format...I've worked in tech PR for most of my career, but it was my first time on the other side of the fence--experiencing the "build" process as a tech founder. Full disclosure: It has not been easy! Huge learning curve, especially when it comes to balancing two businesses. BUT, I feel like the timing is finally right to accelerate our efforts given what's happening in the world of media relations right now: -High media turnover + a growing economy of freelancers who are craving expert sources -An continuously increasing ratio of PR pros to journalists (which continues to overwhelm email inboxes) who have stories to share -Ongoing changes/frustration with cluttered social platforms like X / LinkedIn I believe we need and deserve a new, niche, easy-to-use platform that offers a seamless way to exchange information that benefits all parties--so we built it for iOS to start, and are looking for honest feedback! In order to do so, we're seeking journalists to test the app so PR pros can prove their value. Please tag your favorite writers here! Download the app for free on iOS today (turn on notifications), and feel free to shoot me a DM with your notes: https://scoopfindr.app/ #publicrelations #HARO #mediarelations #journorequest #media #techstartup #PRweek

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As ever, a lesson in starting with the outcomes you want to achieve, not the platform. Workplace *seemed* like an obvious copy and paste into the world of work. Plug and play, right? It’s never that straight forward. If you want to hear about our seven steps to digital enlightenment or how to navigate your migration away from Workplace, just send us a friend request* #employeeengagement #employeeexperience #workplace #digitaltransformation *don’t do that… just drop us a line or call

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🤔 How Would You Recommend a Creator Marketing Agency? Every now and then, friends and colleagues reach out to me for recommendations on creator marketing agencies. It’s a great question, but I haven't found a one-size-fits-all answer. Having been in the industry for four years and managing over $100 million in creator marketing, I've learned that every client brief and agency is unique. It's not about right or wrong, but about finding the perfect match. 🎯 Just to name a few key considerations: 🎯 Objective, Budget, and Niche: Brands come in all sizes, and their objectives span the entire marketing funnel. Creators vary in size and category, each requiring different tactics. Aligning these elements is key to a successful campaign. 🎨 Creative Flexibility: Some clients have strict requirements for scripts, having tested extensively what works and what doesn’t. Others prefer to let creators or the agency take the lead on creative decisions. ⏰ Time and execution: Tight deadlines often mean compromising on certain aspects. It's crucial to balance urgency with quality. 📈 Organic vs. Paid: Some clients focus solely on organic growth, while others seek a comprehensive media plan that includes paid campaigns. Paid campaigns' cost per conversion can vary widely based on creative content and ad settings. So, how do you recommend an agency? Consider the client’s specific needs and match them with an agency’s strengths. And.. 🙋One of my friends is currently looking for an agency for mid-to-large size YouTube creators for collaborations. If you have any recommendations based on past experiences, please leave a comment! 👇 She subscribed this post and will probably ping you!

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Calling all current and aspiring *Social Media Marketers* 📢 ⚡️ Imagine being so confident in your strategy that you could defend it to the C-Suite. ⚡️ Imagine working cross-functionally with all of your counterparts actively supporting Social. ⚡️ Imagine having processes so well defined that your Brand Social runs like a well-oiled machine working 2-4 weeks in advance, leaving room for your team to jump on trends and pivot to support the business with last-minute requests with ease. Would you believe me if I told you this was all possible? Trust me when I tell you ⚡️IT IS⚡️ Next month, I'm teaching *you* how to achieve all of this for *your brand* in my Social Proof Group Training Program: 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐒𝐨𝐜𝐢𝐚𝐥 𝐅𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬. Join my summer cohort for (virtual) weekly live sessions to help you: ⚡️ Validate your social media strategy ⚡️ Enhance your processes and execution ⚡️ Streamline your approach and automate monthly delivery ⚡️ And level up your social media marketing skills to operate like a VP or Social Questions? Please ask me in the comments + I'll be linking further info about the program, too 👇🏽🔗 I am SO excited about this!!! Yeeew 🎉 --- Hi, I'm Robyn Nissim 👋🏽 A Social Media-obsessed millennial who made a career for myself forcing global brands online 💁🏼‍♀️📲 🚀 I���ve built some of the largest Brand Channels on Social Media 👩‍🏫 And now I’m focused on empowering all SMM’s to do the same 🤝 Visit the link in my profile to secure your spot in one of my group training programs & learn from an industry expert 👩‍🏫📲 

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https://lnkd.in/eVFGRhYK TikTok and its bite-sized videos arrived in the United States as a global version of the Chinese app Douyin. Less than six years later, the social media platform is deeply woven into the fabric of American consumerism, having shortened the shelf life of trends and revamped how people engage with food and fashion. The popularity of TikTok coupled with its roots in Beijing led Congress, citing national security concerns, to pass a law that would ban the video-sharing app unless its Chinese parent company sells its stake. Both the company, ByteDance, and TikTok have sued on First Amendment grounds. But while the platform faces uncertain times, its influence remains undisputed — and for now, arguably unrivaled. An example of a TikTok video on food. Brad Prose @chilesandsmoke Interest in bright pink blush and brown lipstick soared last year, for example, after the cosmetics were featured in TikTok videos with looks labeled as “cold girl” and “latte” makeup. An abundance of clothing fads with quirky names, from “cottagecore” to “coastal grandma,” similarly owe their pervasiveness to TikTok. Silly video snippets have spun food hacks like “smash burger” tacos - a burger fried with a tortilla on top - and “girl dinners” — shorthand for a snack plate that requires less cooking and cleaning up than a typical evening meal - into cultural currency. And sometimes, into actual dollars for creators and brands. Here's a look at how TikTok has shaped trends in food, fashion and beauty. Great to work with colleagues Haleluya Hadero and Dee-Ann Durbin on this one. The Associated Press Please see the interactive version. I added the regular text version in the comments section.

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Put on the spot, Jake Clare asked me what B2B content stood out to me. First thing that came to mind? The folks over at AudiencePlus, specifically their Goldenhour conference. Here's why it stood out to me: (1) Value add stage sessions - no thinly veiled product pitches. Focused on sharing frameworks and results from things that practitioners had tested themselves. Very much felt like we were learning from peers. (2) Content capture overload - 1 camera operator for every 20 attendees. Different angles. A hybrid version of the conference was airing for digital attendees. End result was 114 pieces of content that they got from a 1 day conference. (3) Perfect mix of attendees - it felt like the who's who of Linkedin. Audienceplus did a fantastic job of curating the types of people that others would want to learn from. To craft a narrative that those that are attending are the pioneers in modern marketing. Many left the conference feeling as though they'd look back, reflect and say "I was there at the first Goldenhour" TAKEAWAY Anthony has worked this playbook at previous roles (Gainsight Pulse comes to mind) and knows that it can transform an entire company's marketing machine. I've heard customer conferences can take years to be ROI positive. Most companies won't invest in one because of it. Leading companies understand that not all marketing needs to tie back to ROI. And that you can build a movement and a shared version with your raving fans that will ultimately lead to the desired results. Similar to bamboo, it takes 3 years to grow in the ground, before it sprouts and grows at an insane rate. Growth happens gradually, and then suddenly. 

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I recently faced one of those forehead-slapping moments: we received an RFP from a media buying agency (on behalf of their brand client) to run an influencer marketing campaign for an over-the-counter product exclusively on TikTok. Sounds great, right? There’s just one problem—TikTok doesn't allow ads or sponsored content for OTC healthcare-related products. This mix-up brings up a couple of important reminders: 1️⃣ Know the Rules: It's important that marketing agencies of all kinds keep up-to-date with the ever-changing guidelines of social platforms, so they don’t make client promises that can’t be fulfilled. Getting creative with marketing is great, but staying within the lines safeguards client interests and campaign viability. 2️⃣ Choose Your Partners Wisely: Make sure the agencies you partner with are not just creative, but also honest and compliant. The last thing anyone wants is to backtrack or, worse, end up on the wrong side of platform policies. Some agencies might take the risk and run the campaign anyway, hoping it doesn’t get flagged. But experience has taught us that while pushing the envelope is a good thing, it should always be done within the boundaries of the platform rules. This ensures our clients' campaigns are successful and impactful — without resorting to questionable tactics or risking public trust.

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In this episode of "It's Marketing's Fault," we explore how Pod Engine transcribes and analyzes podcasts to help listeners find the most relevant episodes. Co-founders Joe Tannorella and Luke Belbina, share insights on the challenges of podcast discoverability and how their innovative solution is changing the game. Key takeaways from our conversation: ➡ Episode-Level Search: Discover podcasts based on specific topics, not just show titles. ➡ Enhanced Discoverability: Learn how AI and machine learning can help you find hidden gems. ➡Streamlined Processes: See how PodEngine is helping agencies and businesses save time and effort. And thank you Leadfeeder for sponsoring this episode! You can find it anywhere you listen to podcasts. Episode title: Empowering Long-Tail Podcast Monetization - Share your thoughts in the comments. - Pass this on to someone who could benefit from these insights. - Listen to the full episode for more details!

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You're not the only association that gets phone calls from members asking where content lives on your website. Not the best look, that's for sure. Why isn't your best content findable? We’ve spent years helping associations like yours tackle this exact challenge. The simple solution? A combo of sound content strategy and powerful AI Search. Let's break it down: 💡 Content Strategy: It's your blueprint. Ensuring every piece of content is audience-centric, goal-driven, and constantly refined based on real feedback. 💡 AI Search: This is no ordinary website search. AI Search breaks down silos, delivers precise results, and curates all disparate content sources into a single index. Your content is discoverable and useful again. Combine these two, and you've got a website dream team! Check out the 8 ways we've help revolutionize the way content gets found for organizations just like yours. https://lnkd.in/gBhG_PCq #federatedsearch #facetedsearch #fusesearch #aisearch #contentstrategy #assnchat #associations

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Launching ShowStop 🚀 Over the past six months, we've conducted hundreds of interviews and pilot tests with DTC brands, marketers, and SMB agencies. We've discovered that there's a super strong demand for managing and repurposing existing creative assets, like revisiting old footage (images or videos) to keep things fresh and trendy, rather than relying solely on net new AI video. In response, we're excited to introduce ShowStop—a dedicated MarTech SaaS designed to repurpose your best media into new, conversion-focused video ads automatically using AI. ShowStop generates multiple variations instantly, testing every element from the hook to the CTA, and puts creative control back in the hands of paid marketers. CreateIn will remain a separate innovation tool for AI video storytelling. We are soft launching ShowStop on Product Hunt today! Check it out at Product Hunt (https://lnkd.in/gSTkK-FX) and feel free to sign up for our waitlist at showstop.ai!

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I had the pleasure of chatting with Mike Newton, a seasoned marketer who specializes in helping brands build and scale in-house influencer marketing programs. We delved deep into the world of influencer marketing and uncovered some valuable insights that I can't wait to share with you all. Here are three key takeaways from my conversation with Mike Newton: Influencer Marketing is a Business Development Program: Mike emphasized that influencer marketing is not just about consumer marketing but is actually a business development program. It's about people doing business with people, and the outcome is consumer-facing content. Understanding this distinction can help marketers approach influencer marketing with the right mindset. Imagination is the Limit: Mike highlighted that the possibilities for influencer marketing are limited primarily by our imagination. By thinking creatively and exploring different avenues, businesses can unlock new opportunities and reach their target audience in innovative ways. Influencer Marketing is an Infinite Game: Mike emphasized that influencer marketing is an ongoing process. The goal is not to "win" at influencer marketing but to keep playing and exploring new partnerships. By approaching influencer marketing as a fun and collaborative endeavor, businesses can build lasting relationships with influencers and engage their audience effectively. You can find it anywhere you listen to podcasts. Episode title: Influencer Marketing: A Strategic Approach for B2B Success

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Thank you to PRNEWS for publishing my piece on lessons brands and communications leaders can learn from the recent fallout at NBC News and the pitfalls of binary thinking. "This debacle is one of many scenarios that remind us of why deliberate, well-coordinated and consistent internal communications are even more important in today’s climate where sensitive information leaks are becoming commonplace." If you're so inclined, you can read the full article here: https://lnkd.in/eSjSG26d

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Earned media coverage helps build a company’s credibility and reputation. However, it’s not as simple as blasting an email to a random list of journalists. But how often does a company write a release, issue it via a wire service, and then call it a day? Without pitching the press release to reporters, companies could miss out on opportunities to get their news and stories featured by media outlets. Join me on Thursday, July 11th, at 3:30 p.m. ET for a special live webinar where I’ll share how you can take a more thoughtful approach to pitching journalists and—most importantly—secure more media coverage. Thank you to Notified for having me - and to Aggregage for producing! #PRTips #PRWebinar #PitchYourPressRelease #pressreleases

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The reinstatement of Net Neutrality regulations got buried under news coverage of the TikTok “ban” bill, but last week’s FCC decision shouldn’t go unnoticed by marketers. Affordable, accessible bandwidth is essential to our business and our clients’ business. The video and tech heavy experiences that have come to define so much of modern PR and marketing rely upon broadband. I’ve long been a proponent of a broadband program similar to the Rural Electrification Act of 1936 (which helped get bypassed Americans on the power grid). While we aren’t there yet, restoring Net Neutrality and looking at broadband through the regulatory lens of public utilities will likely speed infrastructure expansion. To use a railroad metaphor: the fastest train in the world can only run at the speeds its track allows. Comms and PR people can create the most innovative experiences, but they will always be constrained by bandwidth. The more that true broadband coverage is available, the faster our ideas will run. NPR published a great primer on net neutrality last week that is worth a read if you need to get up to speed: https://lnkd.in/ecNp9vmf #broadband #netneutrality #PR #digitalmarketing #bandwidth #FCC #BidenAdministration #ruralbroadband #InternetAccess

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