Bryan Lip

In the new mobile enabled world, consumers no longer go straight to Google to start their travel search. Learn how to adapt your search strategy and avoid losing your customers. Understand the new rules of travel search via mobile. How do they differ via tablet? What are the pros and cons of mobile advertising? Are customers more likely to purchase from you if they start their search on a browser rather than an app? Learn how to adapt your search strategy to the context and location of the… Show more

In the new mobile enabled world, consumers no longer go straight to Google to start their travel search. Learn how to adapt your search strategy and avoid losing your customers. Understand the new rules of travel search via mobile. How do they differ via tablet? What are the pros and cons of mobile advertising? Are customers more likely to purchase from you if they start their search on a browser rather than an app? Learn how to adapt your search strategy to the context and location of the customer’s search query. Show less

Place yourself in the shoes of your customer and take a journey through six stages: dreaming, research & planning, booking, preparation, experience (on property/at airport/destination) and loyalty. Think differently about both digital marketing and how your organization should be aligned.

Source the right inventory, manage your distribution channels, prove your marketing works and grow your upsell revenues

Travel companies are always striving for growth whilst driving down their costs. Find out about revenue-generating tactics you can immediately employ to sell more to your digitally evolving consumer in a cost-effective, highly scalable, and fast way.

Analyze how your customer profile is evolving – know where they are spending their time, understand their… Show more

Source the right inventory, manage your distribution channels, prove your marketing works and grow your upsell revenues

Travel companies are always striving for growth whilst driving down their costs. Find out about revenue-generating tactics you can immediately employ to sell more to your digitally evolving consumer in a cost-effective, highly scalable, and fast way.

Analyze how your customer profile is evolving – know where they are spending their time, understand their respective purchasing patterns, and learn to adapt your product offering accordingly

Get a handle on what lucrative new product offerings exist in the new, always-connected consumer journey

Optimize your purchase funnel: Explore ways of differentiating your product online in order to ensure that you are still optimally turning ‘lookers’ into ‘bookers’
Learn how to tally real-time hotel inventory and pricing with marketing campaigns to satisfy consumer demand for up-to-the-minute information, and capitalize on rapidly evolving market conditions
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With many travel brands trending towards partnerships, collaborations and even mergers, are you making the most of the options available?

Discover the benefits of partnerships both within the travel industry and outside:

*Shared loyalty: Discover independent loyalty programmes that could help you leverage new business
* Learn how to offer more through partnerships without remaining competitive
* Figure out which partnerships make sense for your business- who are you looking… Show more

With many travel brands trending towards partnerships, collaborations and even mergers, are you making the most of the options available?

Discover the benefits of partnerships both within the travel industry and outside:

*Shared loyalty: Discover independent loyalty programmes that could help you leverage new business
* Learn how to offer more through partnerships without remaining competitive
* Figure out which partnerships make sense for your business- who are you looking for, and why? Show less

Using search engine marketing to rapidly grow acquisition and drive company growth whilst also keeping a firm hold of profitability, Bryan Lip explains how using Yahoo's search PPC tools since 2005 have delivered 10x greater efficiencies as compared to offline channels.

Promotional video featuring myself - at the Traders & Investor's Expo, Sydney. 2002.