“Brooke is a thoughtful leader who is passionate about the growth of her team as individuals as well as the growth of the agency. She understands the logic behind agency operations and is able to define clear, scalable processes. Additionally, she approaches her work with an open-mind and provides solutions that are customized to the needs of the problem. Brooke promotes open and honest communication with her team and peers, while being open to feedback for seamless collaboration. She is a wonderful mentor, leader, and partner in all the roles she plays. ”
San Diego, California, United States
Contact Info
1K followers
500+ connections
San Diego, California, United States
Contact Info
1K followers
500+ connections
About
I am a Digital Marketing enthusiast with over 15 years of leadership experience in the…
Contributions
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Here's how you can optimize your SEM by delegating tasks to team members with diverse skill sets.
I think the obvious path for optimizing SEM campaigns with diverse perspectives is leaning into other languages and cultures from those who have local or experiential backgrounds that differ from your own. Translating ad copy doesn’t usually work the way you think it will, you need to create localized copy which can only come from a native speaker for that language as they know the caveats, the non-traditional meanings of words and word combinations. Additionally, there are subtleties in tonality across phrases needed to create compelling copy. I’ve seen translations gone wrong and it can have a negative affect on performance and brand sentiment.
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How can you select the best keywords for CRO?
I agree but don’t forget about competitive analysis, not just from a Keyword perspective but from a messaging standpoint. How are your competitors talking about the product or service? How does the industry talk about it compared to how someone might search it? For example a great CRO test would be to try using messaging in layman’s terms versus technical jargon to see how your audience responds or engages with content differently.
Activity
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Chrome is no longer deprecating third-party cookies. I wish they were because I believe marketing measurement is better without third-party cookies.…
Chrome is no longer deprecating third-party cookies. I wish they were because I believe marketing measurement is better without third-party cookies.…
Liked by Brooke Weller
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I recently completed an 8-week course with LinkedIn's Leading Others Grow Academy, focusing on serving as a career enabler for my team. The program…
I recently completed an 8-week course with LinkedIn's Leading Others Grow Academy, focusing on serving as a career enabler for my team. The program…
Liked by Brooke Weller
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🎁 It’s that time of year…for me to share holiday planning strategies. With new buying behavior predictions plus a fresh collaboration with our CTV…
🎁 It’s that time of year…for me to share holiday planning strategies. With new buying behavior predictions plus a fresh collaboration with our CTV…
Shared by Brooke Weller
Experience & Education
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REQ
View Brooke’s full experience
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Publications
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Google's Expanded Text Ads Are Now Bigger and Better
iProspect Search Blog
See publicationGoogle is introducing two new optional fields to its text ads: Headline 3 and (our old favorite) Description 2. These features will potentially increase the shelf space for advertisers and will give searchers more information as they browse for relevant content on Google.
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Nine Ways To Elevate Your Marketing With 360-Degree Images
Forbes
See publicationIn recent years, virtual and augmented reality have made their way into the marketing sphere, with brands creating incredible panoramic shots and 3D renderings for customers to explore. These 360-degree images have most commonly been used in the travel and real estate industries to give immersive, realistic experiences of locations without actually being there. However, as this technology continues to evolve, brands are finding new use cases for it across a wide range of industries.
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15 Ways Agencies Can Push Past The $1 Million Mark
Forbes
See publicationWith digital advertising spending expected to grow 18.7% in 2018, according to a recent analysis citing eMarketer.com research, your agency has a good reason to rejoice: There are plenty of opportunities to be had which can help propel your business to a new level of success.
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Forbes Agency Council
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Recommendations received
9 people have recommended Brooke
Join now to viewMore activity by Brooke
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One of the BEST formats for TikTok Ads: "Skit With Yourself" ✅ Looks organic ✅ Keeps people watching ✅ Easy to execute Have you tested this…
One of the BEST formats for TikTok Ads: "Skit With Yourself" ✅ Looks organic ✅ Keeps people watching ✅ Easy to execute Have you tested this…
Liked by Brooke Weller
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I’m so proud of the partnership we’ve developed with the Human Rights Campaign Shop Team. Our collaborative efforts, informed strategy, and creative…
I’m so proud of the partnership we’ve developed with the Human Rights Campaign Shop Team. Our collaborative efforts, informed strategy, and creative…
Liked by Brooke Weller
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I still don’t think companies should rely on 3rd party cookies for tracking. Safari is still a no-go and all the cookie-less browser tracking…
I still don’t think companies should rely on 3rd party cookies for tracking. Safari is still a no-go and all the cookie-less browser tracking…
Shared by Brooke Weller
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Sometimes you're lucky enough to meet a true innovator. An individual who recognizes an opportunity, takes a risk, builds a great team, empowers that…
Sometimes you're lucky enough to meet a true innovator. An individual who recognizes an opportunity, takes a risk, builds a great team, empowers that…
Liked by Brooke Weller
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I made this commercial completely with AI generated assets (besides the music). I went back and forth with posting this. I even posted it last week…
I made this commercial completely with AI generated assets (besides the music). I went back and forth with posting this. I even posted it last week…
Liked by Brooke Weller
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Disappointed in my former company I left Intuit a few months ago. It was a place where I learned the most, and met the best. Unfortunately…
Disappointed in my former company I left Intuit a few months ago. It was a place where I learned the most, and met the best. Unfortunately…
Liked by Brooke Weller
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So proud of the results we’ve been able to achieve for this client 👏🏻 They’ve been a wonderful team to work with and an amazing cause to support…
So proud of the results we’ve been able to achieve for this client 👏🏻 They’ve been a wonderful team to work with and an amazing cause to support…
Liked by Brooke Weller
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