Brian Toll

EDAC Labs is a spin-out from Professor Chao Wang's lab at Johns Hopkins University School of Engineering. We're committed to the development of negative-emission technologies and decarbonization through affordable, scalable direct air capture of carbon dioxide, carbon-negative mining, and other Ph swing applications.

The Maryland Energy Innovation Accelerator is a program of the Maryland Clean Energy Center. MEIA economic development mission focuses on the creation of investible clean energy and climate technology companies in Maryland.

MEIA's special sauce is matching inventors with business executives. We recruit experienced executives who are interested in becoming CEOs of technology startups. We also wrap support around teams from legal, accounting and marketing sponsors. Learn more at… Show more

The Maryland Energy Innovation Accelerator is a program of the Maryland Clean Energy Center. MEIA economic development mission focuses on the creation of investible clean energy and climate technology companies in Maryland.

MEIA's special sauce is matching inventors with business executives. We recruit experienced executives who are interested in becoming CEOs of technology startups. We also wrap support around teams from legal, accounting and marketing sponsors. Learn more at http://mdeia.org Show less

Carbon Technology Institute (https://www.carbontech.org) offers general management (including marketing and operations) and commercialization consulting primarily to early stage technology companies focused on the carbon to value segment.

The Carbon Technology Institute was founded in 2019 to accelerate the creation and adoption of new technologies and new products that are carbon-negative and carbon-neutral. Why? Because we want to take action to save our environment. Carbon-focused… Show more

Carbon Technology Institute (https://www.carbontech.org) offers general management (including marketing and operations) and commercialization consulting primarily to early stage technology companies focused on the carbon to value segment.

The Carbon Technology Institute was founded in 2019 to accelerate the creation and adoption of new technologies and new products that are carbon-negative and carbon-neutral. Why? Because we want to take action to save our environment. Carbon-focused technology has the potential to transform industries such as building materials, chemicals, plastics, fuels, and more while mitigating and reversing climate change. With the launch of Federal Tax Credits for carbon extraction and beneficial use / sequestration, plus select state and local incentives, now is a great time to launch new carbon technology businesses. The Carbon Technology Institute will help the industry grow and succeed. Show less

ecobeco helps home owners make their homes more comfortable and energy efficient. In 10 years, ecobeco served over 100,000 homes and apartments, with customers saving between $100 and $500 annually in utilities costs. At its peak, ecobeco employed 45 people and generated over $5M in annual revenue with service in Maryland, Virginia, DC, and Delaware. ecobeco's customer service awards include Angie’s List Super Service Award, 2010, 2011, 2012, 2016, and Best of Houzz, 2017, 2018. Mr. Toll sold… Show more

ecobeco helps home owners make their homes more comfortable and energy efficient. In 10 years, ecobeco served over 100,000 homes and apartments, with customers saving between $100 and $500 annually in utilities costs. At its peak, ecobeco employed 45 people and generated over $5M in annual revenue with service in Maryland, Virginia, DC, and Delaware. ecobeco's customer service awards include Angie’s List Super Service Award, 2010, 2011, 2012, 2016, and Best of Houzz, 2017, 2018. Mr. Toll sold the business on June 30, 2018 and exited in December 2018.

As Founder, Mr. Toll developed deep entrepreneurial experiences, including:
• Standing Up and Leading a Mission-Driven Small Business: Responsible for all elements of non-construction business operations, strategy, planning, marketing, legal, accounting and human resources. Selected and managed all vendors including branding, website, on-line advertising, e-commerce. Built customer relationship management database, set up financial systems, automation tools, computer networks, telephony, and company infrastructure, managed real estate.

• Business Life Cycle: Wrote business plan, recruited Board of Advisors, hired senior team. Negotiated equity agreements. Sold convertible bonds to investors. Repaid all investors in full. Negotiated successful exit in 2018.

• Industry Advocacy and Leadership: Co-founder, Chair, and Policy Chair of Maryland Building Performance Association, an industry trade association. Provided testimony to the Maryland Public Service Commission. Managed lobbying resources and Maryland Lobby Day. Chair, Maryland Clean Energy Center Legislative Committee.

• Innovation and Experimentation: Reinvented the company’s business model 3 times (retail to energy services to design build remodeling), explored new businesses twice (remodeling for health, machine learning HVAC control system). Created, produced and moderated the Breathe Easy Home Podcast.
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Directed a team of 10 with responsibility for wireless service pricing and promotions.

• Core Service Pricing & Promotions. Set policy for and managed implementation of volume purchase discounts for Sprint’s National Volume Program (for Enterprise customers), Equipt for Business (for Small Business) and More Sprint More Value (wireless/wireline bundles).
• Innovation & Program Implementation. Led cross-functional core teams including marketing, operations, and legal to implement… Show more

Directed a team of 10 with responsibility for wireless service pricing and promotions.

• Core Service Pricing & Promotions. Set policy for and managed implementation of volume purchase discounts for Sprint’s National Volume Program (for Enterprise customers), Equipt for Business (for Small Business) and More Sprint More Value (wireless/wireline bundles).
• Innovation & Program Implementation. Led cross-functional core teams including marketing, operations, and legal to implement several large customer-facing programs from concept through launch or through market trial. Responsible for program policies and business cases.
• Research & Analytics. For multiple projects, led business case and market research survey development (quantitative and qualitative). Tested pricing, branding and positioning.
• Product Pricing. Recommended and implemented a reduction in Nextel’s international long distance (ILD) prices, which led to an increase in monthly revenue by 33% in one year. Managed Sprint/Nextel pricing for ILD and worldwide roaming services, a $40M+ monthly revenue stream.
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• Financial Analysis. Maintained financial models, performed valuations, met with company executives and co-authored research notes and industry reports.

• Co-authored Network World “Are You Ready For Convergence? How to tell if you should become an early adopter.” September 13, 1999. Advised companies when to invest in integrated voice/data products.

• Systems Integration. Led effort to integrate separately developed program modules, including a customer database, usage database, usage-pricing system and billing engine.
• Team Leadership. Managed technical and functional problem-solving efforts by coordinating activities for over a dozen AMS team members. Primary point of contact for client’s 20-person test team.