“Having led marketing strategies and campaigns for brands such as Jelly Belly and Mentos, I've never met an agency leader who understands the power of engaging and delighting consumers face-to-face more than Brad. He and his team at Innova Marketing have done a tremendous job more than once in working with my marketing teams to build on-street promotional tours and roadshows that helped create a powerful brand experience for consumers all across the country. Besides being smart, hardworking, and responsive, Brad's also a lot of fun to work with!”
Executive Director FEI - Twin Cities
Minneapolis, Minnesota, United States
Contact Info
1K followers
500+ connections
About
Bringing a theatre background to marketing (I toured the country as an actor and magician out of college and continue to appear on local stages), I have provided a creative, street theatre attitude to experiential marketing campaigns for decades. Bringing 30+ years of experience in product launches, product publicity, social media marketing, event strategy, and national in-market execution to CPG companies, including P&G, Kellogg’s, General Mills, Perfetti Van Melle, and OfficeMax. In addition, I've made a career of partnering non-profit groups with corporate sponsors, negotiating and designing partnerships with the American Cancer Society, Susan G Komen, and the First National AIDS walks.
I've been on both sides of the boardroom discussing the attributes and liabilities of sponsorship.
Specialties: Creative Development, experiential marketing, sponsorship design and management, event marketing, strategic PR planning, and product publicity.
Activity
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We explored what it takes to be “board ready” and the value of board service for senior leaders at our most recent “Let’s Talk” dinner for HR…
We explored what it takes to be “board ready” and the value of board service for senior leaders at our most recent “Let’s Talk” dinner for HR…
Liked by Brad Pappas
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We are looking for corporate sponsors for The Grief Club of Minnesota's Annual fundraiser on September 19th. Please reach out if you are interested…
We are looking for corporate sponsors for The Grief Club of Minnesota's Annual fundraiser on September 19th. Please reach out if you are interested…
Liked by Brad Pappas
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Thank you all for the birthday wishes and kind comments. The cake and beverages were great as well, A.W. Companies, Inc. - Accounting Talent…
Thank you all for the birthday wishes and kind comments. The cake and beverages were great as well, A.W. Companies, Inc. - Accounting Talent…
Liked by Brad Pappas
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**Exciting Update: We've Extended the Deadline!** ⛳️ The 2nd Annual TurnSignl Foundation Golf Classic at Braemar Golf Course in Edina, MN, now has…
**Exciting Update: We've Extended the Deadline!** ⛳️ The 2nd Annual TurnSignl Foundation Golf Classic at Braemar Golf Course in Edina, MN, now has…
Liked by Brad Pappas
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