Bob Holtzman

Promoting growth of college League of Legends competitive space through communications and media relations.

- Work has included communications and PR efforts regarding for different partnerships and programs with Yahoo! Esports, Big Ten Network

- Partnered with University of Utah on its official announcement of a varsity esports program that will include scholarships for a college League of Legends team.

- Managed communications efforts for 2017 League of Legends… Show more

Promoting growth of college League of Legends competitive space through communications and media relations.

- Work has included communications and PR efforts regarding for different partnerships and programs with Yahoo! Esports, Big Ten Network

- Partnered with University of Utah on its official announcement of a varsity esports program that will include scholarships for a college League of Legends team.

- Managed communications efforts for 2017 League of Legends College Championship, an 8-team tournament hosted at Riot Games North America LCS Arena. Show less

Help developers who work on League of Legends talk with players and share their work and why they're making changes to this popular, competitive online game.

Created system for players to ask questions about Riot and League of Legends and then help answer them in a weekly editorial piece on LeagueofLegends.com.

Directed marketing, PR, community and social media efforts for indie space agency simulator game, which was awarded 2013 Game Developers Choice Audience Award.

Worked closely with Polygon.com on extensive feature about the story behind Kerbal Space Program and announcing our partnership with NASA. Read more here: http://goo.gl/yfZd4D

Spoke at Game Developers Conference 2014, titled, You Own The Brand But The Community Owns You; also assisted KSP developer with speaking… Show more

Directed marketing, PR, community and social media efforts for indie space agency simulator game, which was awarded 2013 Game Developers Choice Audience Award.

Worked closely with Polygon.com on extensive feature about the story behind Kerbal Space Program and announcing our partnership with NASA. Read more here: http://goo.gl/yfZd4D

Spoke at Game Developers Conference 2014, titled, You Own The Brand But The Community Owns You; also assisted KSP developer with speaking submission process and helped him secure a speaking engagement for Independent Games Summit at GDC 2014 (I can't take any credit for his great talk though!)

Directed promotional efforts at SXSW Interactive and Gaming Expo 2014, including moderating a capacity-crowd panel with two Kerbal Space Program developers and two NASA employees.

Managed PR efforts at PAX Prime 2013, securing meetings with multiple outlets and feature stories from game enthusiast press, including Game Informer, Joystiq, GameFront, Somnambulant Gamer and Indie Game Magazine

Earned livestream spot from the show expo hall on Twitch.TV

Set up a filmed YouTube segment with Machinima's Inside Gaming team live from their Expo Hall booth

Worked with Intel team as KSP was selected to be one of the official PAX tournaments in their Free Play area. Awarded top 3 finishers with signed 3D Kerbalnaut model

Moderated PAX Prime panel with KSP and Day-Z developers about letting players drive narrative in games

Worked with PR manager and community manager who manage day-to-day operations for each of our owned channels, including community forums, Facebook, Twitter, Twitch, YouTube and streamer and YouTuber relationships. Show less

- Consulted on communications efforts, including community and media relations for arcade sports game that had both a free and paid version developed for iOS and Android devices.
- Helped earn a launch week feature in App Store for paid version
- Secured reviews including Touch Arcade (3.5 stars) and 148apps.com (3 stars)

- Consulted on public relations and media relations for biofeedback-enhanced horror adventure game
- Secured plethora of media coverage, including Kotaku, Joystiq, IGN, Fast Company, Fox Business Network, IBTimes.com, Wired.co.uk and Polygon
- Assisted with messaging for Kickstarter campaign, which was not funded
- After campaign concluded, Nevermind entered into a partnership with Intel and developed for the Intel Real Sense 3D Camera and is now available on Steam

Consultant on messaging and public relations efforts for arcade puzzle game developed for iOS devices.

- Secured feature with mini-banner placement and "Top New Games" spot on App Store Games Page, as well as a second-week Games Page feature in "What We're Playing"
- Secured multiple reviews, including 5 stars from CultofMac.com, 4 stars from 148apps.com and 4 stars from Touch Arcade
- Pitched to multiple gaming website and earned more than 20 placements, including IGN.com… Show more

Consultant on messaging and public relations efforts for arcade puzzle game developed for iOS devices.

- Secured feature with mini-banner placement and "Top New Games" spot on App Store Games Page, as well as a second-week Games Page feature in "What We're Playing"
- Secured multiple reviews, including 5 stars from CultofMac.com, 4 stars from 148apps.com and 4 stars from Touch Arcade
- Pitched to multiple gaming website and earned more than 20 placements, including IGN.com, Kotaku, and IndieGames.com
- Edited press materials and wrote App Store description for launch
- Drafted multiple media alerts and press release for game launch Show less

Directed marketing and communications for 3D city-builder fully licensed from Warner Bros for Facebook and App Store. Worked with WB, Facebook and Apple and secured major cross-promotion advertisements that included App Store features, App Center promotions and Brand Page promotions that helped drive user acquisition (more than 1 million installs on Facebook) and revenue for the game. Managed public relations, community, social media and website as well as advertising and promotions while… Show more

Directed marketing and communications for 3D city-builder fully licensed from Warner Bros for Facebook and App Store. Worked with WB, Facebook and Apple and secured major cross-promotion advertisements that included App Store features, App Center promotions and Brand Page promotions that helped drive user acquisition (more than 1 million installs on Facebook) and revenue for the game. Managed public relations, community, social media and website as well as advertising and promotions while working with game design, art and metrics on viral features. Show less

Planned for company's first appearance at Electronic Entertainment Expo (2011) to promote its upcoming online strategy game, Prime World. Oversaw booth creation and staff hiring, prepared media room, drafted PR plan and messaging and managed PR agency, which secured more than 80 meetings during three-day event. Also hired and managed party planners for capacity-crowd event in downtown Los Angeles. Execution of booth, media meetings and party helped Prime World earn Strategy Game of Show honors… Show more

Planned for company's first appearance at Electronic Entertainment Expo (2011) to promote its upcoming online strategy game, Prime World. Oversaw booth creation and staff hiring, prepared media room, drafted PR plan and messaging and managed PR agency, which secured more than 80 meetings during three-day event. Also hired and managed party planners for capacity-crowd event in downtown Los Angeles. Execution of booth, media meetings and party helped Prime World earn Strategy Game of Show honors from IGN.com and Best of E3 ribbon from Break Media gaming site (GameFront.com). Booth was named among Best of Show by IGN and touted as the best marketing tactic of the show by Gamertell.com. Show less

Supervised PR and promotional efforts for free-to-play online edition of popular fighting game brand. Designed and executed PR plan that focused on sustained visibility leading to launch and into the holiday season. Secured major coverage for game announcement, previews and launch, including a successful beta key giveaway with CBS Interactive's GameSpot.com.

Managed Public Relations efforts for first major modern military first-person shooter to use free-to-play business model in North America. Created and executed PR plan, drafted all press materials and messages and worked with production and art teams on key assets, including screenshots, concept art and videos. Promoted the title from closed beta through launch and afterward, including press and consumer events at Game Developers Conference and Penny Arcade Expo.