Tom Bates

David Berkowitz just shared about Hedra.com(David is the best source of all new and innovative AI tools!). Upload an image, type a script, select a voice, and you have a video! I used an AI image from Lens.ai. This video took less than a minute! I've also used real images and the videos are remarkable. This stuff needs to be watermarked because they are just too real. #AI #media #creative

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“Generative AI may have launched the movement, but AI of all types makes marketers more productive, effective, and strategic employees.” That’s out of the newest marketing report from Klaviyo, who surveyed more than 1,500 global marketers about current AI use and future AI hopes. And while the largest percentage of AI use in the last 6 months has been generative (56%), other types of AI — including predictive (53%), conversational (53%), and self-optimizing (43%) — have also gained traction “for help with curating insights, making smarter decisions, and better serving their customers.” Of the top reasons marketers are currently using AI, 37% said customer service and support, 36% said image generation, 36% said data analysis, 35% said research and idea generation, and 34% said website personalization. “When we asked marketers what they wish they could use AI for,” the report says, “nearly half of respondents identified AI applications that are already here — things like performing marketing analytics, comparing their company’s performance to similar organizations, and predicting customer behavior and attributes.” Klaviyo’s point about the AI technology for these uses already existing is spot-on, with Mirabel Technologies’ recent launch of the Media Mate suite of AI tools sure to please those 45% who are wishing for help in creating marketing campaigns. Marketers have always been quick to adapt. Sometimes it’s just a matter of knowing what’s out there, waiting to help. #AImarketing #AImarketingcapabilities #AImarketingtechnology #AImarketinganalytics #AImarketingcampaigns #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #MediaMate (Photo Source: Klaviyo)

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Presumably the next wave of CMOs will be super-savvy in terms of Social and Digital, right? How will that inform how they spend their marketing $$$ and their overall channel strategies? Hmmmmm. Check out this clip from my recent episode with the super social savvy Ly Nguyen, Head of Creative at Movement Strategy where we discuss what might be next. #socialcentric #digital #creativedirector #CMO

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Think the opportunity space is shrinking for local media to capture new digital revenue? I don't. Upside abounds if you can focus your efforts. Our virtual event series, presented by AdCellerant, will help you do just that!

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To the radio people from Beasley Media Group, Alpha Media USA, CUMULUS MEDIA and of course, good ol' iHeartMedia who have been RIF'd in the past few days: This wasn't about you. Breathe, and give yourself space. Radio is a very unique industry, and working inside the industry has always been tough. Because of it's creative nature as part of the entertainment field, tremendous dedication goes into your work. Show prep, curating playlists, writing commercials, voice overs, social media posts, remote broadcasts and on-air shifts all require a lot of creative energy and emotional intelligence to create a product that listeners appreciate. Getting fired in radio hurts. Even when you know you're turn at the corporate guillotine is coming, it stings when they pull the lever. You have to sit there like you're in the school principal's office, while HR reads boilerplate script and your former boss looks at you like a disappointed parent. If you work for a really terrible company, a security guard will follow you around the building and watch you clear out your desk and say goodbye to your shocked (and soon to be RIF'd also) radio friends. I've been there several times, and every time it was a gut punch. Now repeat after me: THIS WASN'T MY FAULT You got fired because corporate radio is a failed business model. Most radio corporations now only exist to service the interest on their massive debt loads that were not created because your station spent too much on copy machine paper. They were created by greedy Wall Street billionaires who always end up winning regardless of the rules of the game, because they own the playing field. Do the executives of your company also get fired for running the business into the ground? Of course not. They just give themselves fancy new job titles and a guaranteed bonus even if the company fails. In a just world, the executive boards at bankrupt radio companies would get publicly humiliated for their failure and banished from the industry in shame. Instead the front-line, customer-facing radio infantry gets sent to the woodchipper so the stock price goes up 2% and the bankruptcy can gets kicked down the road another 3 months. One thing about getting RIF'd/terminated/fired in radio: It happens to everyone eventually, usually en masse and beyond your personal control. That also means that no one will care why you got fired when you have your next job interview. Also, you learn that your radio friends are friends forever, because those friends "get it" and they were in the radio trenches with you, sharing the same experiences. Radio friends will help you get through this, because you've helped them in bad times also, and Karma in the radio business is a very real thing. What goes around always comes around in radio, or to use my favorite acronym: FAFO. So take a couple days to decompress and assess your situation. You're probably better off than you realize, you just can't see that right now.

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This lineup! 🤩 Just as excited to be in the audience as on stage for #MAICON24. Hope to see you there: http://www.maicon.ai/ Marketing AI Institute Creativity Squared #CreativitySquared #Helen2ODD #AI #digitaltwin #digitaltwins #responsibleai #ethicalai #genai #generativeai #virtualhumaneconomy #digitallikeness #customavatars #hyperrealisticavatars

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Profound insights from Bozoma Saint John (ex Netflix and Apple CMO) on the future ahead with AI at a brilliant event hosted by Microsoft & Magnet Media, Inc. earlier in the week. - We all want to show up smart but not one of us is an expert in so we must all be deeply curious - AI will change the course of history so we must think consciously now about how we want that future to be shaped for future generations Yesterday Elon Musk spoke at the Palais in #CannesLions and shared his view that he believes there is a 4 out of 5 chance that AI in 5 years gives us all unthinkable abundance so we don’t know what to do with our spare time and a 1 out of 5 chance that it takes the world to a very dark place.. My own insights from the table I facilitated earlier in the week were: * If you launch a drug or new food a company must jump through regulatory hoops yet new AI can be shipped without any checks or balances today * AI can do good by removing the bad from the digital ad industry - fraud, misinformation, bad actors * AI gives the opportunity to create a better balance of work and play for our children * With great power comes great responsibility and there’s no established standard for now * Those with more data and more willingness to experiment will gain competitive advantage * AI will fundamentally change the creative process and agencies forever The thing about technology is that even if you’ve just missed the train that left the station, there’s always another train about to come in..whether that’s in 10 mins, 10 hours or 10 years and if you jump on that train faster than others, you get another chance to lead.. Strikes me that Microsoft Advertising is a great example of this as indeed is NVIDIA which this week became America’s most valuable company.. Theo Theodorou Ravleen Beeston Kya Sainsbury-Carter #Ai -#generariveAI

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Delve into how podcasts can serve as a catalyst for B2B marketing, offering educational content like Avison Young, fostering community, and seamlessly integrating into ABM strategies. https://lnkd.in/gtr2ZXDt What successes have you experienced with podcasting in your business? Join the discussion. #B2BStrategy #PodcastCommunity #MarketingSuccess

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🚀 Ready to launch your biz into the stratosphere of efficiency? 🌟 Say adios to those clunky binders and hello to sleek, digital SOPs! In this game-changing episode, we're diving into Step 5 of our 9-step Framework for crafting a Calm Business. 🧘‍♂️💼 Wave goodbye to the chaos of inconsistency and embrace the zen of predictable results. 🌊➡️. 🏞️ We'll show you how to streamline your processes, making sure that every task is done right - the first time, every time. No more "Oops, I forgot how to do this" moments! Whether you're a solo act or leading a team, these tips are pure gold. 💰 So grab your favorite snack, hit play, and get ready to revolutionize your workflow with digital SOPs. Your business (and your sanity) will thank you! 🙌 #DigitalSOPs #CalmBusiness #EntrepreneurLife https://lnkd.in/erad5NKd

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Big implications and impact here

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ICYMI: There was a dragon atop the Empire State Building! And, no this was not an #AI trick... The 270-foot dragon encircling the top was an idea brainstormed, developed, and strategically placed #IRL by a marketing team from Warner Bros., Max. The dragon took between 10 and 12 hours to install over the span of several days and was one of the highest-profile marketing stunts yet to promote the second season of House of the Dragon, the Game of Thrones spin-off series that has seen its Season 2 audience steadily increase since the first episode aired on June 16, which was Max’s best streaming day ever. The season’s fourth episode attracted 8.1 million viewers on linear and streaming, a season-high. I'm not into Game of Thrones (maybe I should start watching!), but the sheer effort of the creative minds who pulled this off is amazing. 🤩 Quick facts: 🐉 It took about six to eight months from the time the idea was pitched to the dragon being installed 🐉 The overall marketing campaign for House of the Dragon Season 2 was 18 months in the making So, even if you don't have a $100 million+ promotional budget to launch your next big thing, remember a great idea is always worth the time and effort. #truestory Put in the time and breathe some fire into your ideas, my friends. 🔥 #MidWeekMotivation #CreativeMindsRule #LaunchYourDragon

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For many businesses, thinking about AI’s potential alone just isn’t enough. Even for those utilizing our Media Mate suite of AI tools, the immediate impact and benefits of, say, maximizing marketing productivity and streamlining workflow operations can be so broadly felt that they aren’t instantly quantifiable. In fact, for almost half of those recently surveyed by Gartner, estimating or demonstrating its value is the primary obstacle in adopting the technology. “Business value continues to be a challenge for organizations when it comes to AI,” says Leinar Ramos, Senior Director Analyst at Gartner. “As organizations scale AI, they need to consider the total cost of ownership of their projects, as well as the wide spectrum of benefits beyond productivity improvement.” Other barriers revolved around the lack of something, from lack of talent and skills (42%) and lack of confidence (40%) to lack of data, business alignment, and trust in AI in general (each with 39%). According to Gartner’s survey, 29% are using generative AI, making it the most frequently deployed AI solution and “a catalyst for the expansion of AI in the enterprise,” according to Ramos. “AI-mature organizations invest in foundational capabilities that will remain relevant regardless of what happens tomorrow in the world of AI,” says Ramos, “and that allows them to scale their AI deployments efficiently and safely.” #AIimplementation #AIobstacles #AIhurdles #AIvalue #AImarketingtools #AImarketingsoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Gartner)

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AIS002:046 [Kirsten Graham] ​​​​​​​A Journey with AI: Transforming Marketing from the Ground Up: Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Kirsten Graham ... Kirsten Graham is an entrepreneur who has partnered with Jeannie Wilson to help other entrepreneurs with their marketing and lead generation using AI tools and virtual assistants. Kirsten has been using AI tools like Jasper (now called Jarvis) for several years to help with content creation and optimization. She finds that her clients, many of whom are over 50 and starting new businesses, are generally open-minded about using AI as a tool to enhance their marketing efforts. Kirsten's company trains virtual assistants in the Philippines to use AI tools to help clients with tasks like video and podcast production, blog post writing, and social media marketing. Kirsten sees AI as a constantly evolving technology that businesses need to stay on top of, and she is excited about its potential to increase efficiency and productivity. Her advice to other entrepreneurs is to be open-minded about AI and to embrace it as a valuable tool, while also being mindful of potential misuse. https://lnkd.in/gFXGtUjb

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Yes, marketers must read this book. But perhaps even more importantly, if you are a #CEO / #CFO who approves the budget or a company #director who takes their performance obligations to heart, you should read this book too - and start asking questions. Masterful from Bob Hoffman (again).

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Wondering about Gen AI in our Video service? Please see the newest things we Aimee's Stories ♦️ are bringing to our client's videos in our Virtual Studio. #genai #videocreators #videoeditors #creativecontent #executivebranding #executivestorytelling #teamwork #creativeleadership #visionandstrategy #linkedinvideoshorts #linkedinvideoservice #letsgo!

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