Andres F. Siefken

Kitchen Audit, one of my favorite Circana studies, has been updated for 2024! Here's a sample: Identify opportunities to help U.S. #consumers tackle time constraints affecting their daily mealtimes. Circana’s Kitchen Audit helps you develop strategies to address consumers’ evolving needs in the kitchen. https://lnkd.in/gS-h-wta

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MDRG, Inc.'s is making significant inroads into the Beverage space this year. If you want to see what's going on in the industry, here's a quick read. Take a look. #beveragetrends

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Discover the unstoppable demand for variety in alcohol beverages! 🍹🍸 Gen Z demand is driving changes in flavor, format, and packaging innovation. Learn about the growth opportunities in this robust market in the latest Circana report.

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It is so fitting that one of my favourite song from the #GinBlossoms is 'till I hear it from you' who will be playing at our C360 summit where we discuss the future of retail and what it means for shoppers..... #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #beverageindustry #quickcommerce #collaboration #future #business #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur

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Check out the latest Growth Insights podcast from Circana, focusing on the trends driving consumer escapism like nostalgia, inspiration, and self-care. Listen here: https://lnkd.in/eGaMuhKD

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Amid economic uncertainties and inflation concerns, consumer behavior has shifted toward budget-conscious decisions, with younger generations more likely to alter shopping habits due to perceived food cost inflation. I recently wrote an article for Vision Magazine North America that shares how businesses can better adapt to evolving shopper preferences and capitalize on the growing demand for fresh produce. Read “How 2023 Trends Will Impact Your 2024 Planning” in the latest issue here: https://lnkd.in/e3Z4TCkP Circana #ProduceTrends #ConsumerData

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The economy has created many challenges for the food and beverage industry. In our latest white paper, we explore the intricacies of consumer behavior within the industry, insights into emerging trends, and more. Click the link below to download your copy!

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As consumers continue to tighten their spending belts, the CPG industry is witnessing a shift towards seeking more deals. Leading CPGs had aimed to boost brand building in Q1, but the focus will now likely shift to trade spending with retailers for new promotions. Understanding competitors' MAP policies, pricing tactics, and margins is crucial in the current consumer-centric market landscape. Stay informed and competitive. #CPG #CompetitiveIntelligence https://lnkd.in/geJfhSCq

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For decades CONSUMER CENTRICITY has been marketing’s holy grail This makes the suggestion that ‘consumer insight' is overvalued almost blasphemous Yet the belief that ordinary folk hold the key to marketing success is nearsighted. So-called 'consumer truths' do not just live inside our mind. We are locked into a wider cultural context that drives what we think, feel and do To truly understand people, we need to explore the CULTURAL LANDSCAPES they inhabit This is the final part of a 3 part blog; enjoy 🙂 BTW: it's not either/or - we need psychology AND cultural insight #semiotics #culturalinsight #marketresearch #marktonderzoek #insight #marketing #marketingintelligence SemioCentral https://lnkd.in/gM3a7atX

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Came across this post by CMO Steve Hardy that addresses spray-and-pray vs. sales/marketing aligned pipeline discipline. There needs to be more of this thinking. It is the path to sanity and to sustainable value creation in GTM. A good read.

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Don't miss your chance for a front row seat (with popcorn) to see what consumers and shoppers notice, consider, buy and WHY! I'll be presenting tomorrow at the Greenbook #iiexna event with our wonderful partner, Cristina Marinucci of Mondelēz International. Together, we'll reveal what we accomplished together to close the say/do gap for meaningful insights with real brand impact. #nailbiter #shopperinsights #mrx #cpg #consumerinsights

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Thrilled to see my article featured by ESOMAR Research World! 🌟 In "Discovering Human Truths: Moving Beyond Consumer Insights," I explore the industry's shift towards understanding people as complete human beings, not just consumers. This deeper connection is essential for creating meaningful customer experiences. I invite you to read the article and share your thoughts on how we can further this approach in our work. Let's engage in this important dialogue! #CustomerExperience #HumanTruths #Authenticity #Innovation #MarketResearch #ResearchWorld #ESOMAR

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"Unlocking innovation's full potential: Embrace openness, break free from monopolies, and pave the way for a brighter, more collaborative future! 💡 #InnovateWithoutLimits #BreakTheMonopoly" In "Against Intellectual Monopoly," Boldrin and Levine dissect the notion that intellectual property laws fuel innovation, arguing instead that they often do the opposite. They draw on historical examples to illustrate their point, such as the case of the Wright brothers' aircraft patents. These patents, initially intended to protect their innovative designs, ended up stifling progress in the aviation industry for years. Boldrin and Levine highlight how the patents deterred potential competitors and led to costly legal battles, ultimately hindering the development of new aircraft technologies. Furthermore, the authors delve into the economic impact of intellectual property monopolies. They discuss how pharmaceutical patents can result in inflated drug prices, limiting access to life-saving medications for those who need them most. Boldrin and Levine also analyze the effects of copyright laws on creative industries, pointing to cases where overly restrictive copyright enforcement has stifled artistic expression and innovation. In response to these challenges, Boldrin and Levine propose alternative methods for incentivizing creativity. They advocate for the use of prizes and grants to reward innovation, citing examples such as the XPRIZE Foundation's competitions that have spurred breakthroughs in space exploration and medical technology. By highlighting these examples, Boldrin and Levine make a compelling case for rethinking intellectual property laws and fostering a more collaborative and open approach to innovation. Full Read: https://lnkd.in/dB9T-nbp

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Thanks STEVE GOLDHABER for inviting me to join you on a recent episode of Interesting B2B Marketers. Truly enjoyed the discussion around developing strategies for legacy brands as well as emerging brands. #branding #b2bmaketing

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Great insights from BCG on the importance of supermarkets adopting the "Strength Finders" playbook. The article also emphasizes the growing success of discounters with today's value-focused and enlightened consumers. #Supermarkets #Discounters #ValueFocused #Consumers Schmidt Market Research

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Eliminate unnecessary product features. "Understanding what is important to your customers allows you to selectively reduce costs by eliminating non-essential features," advised Ricardo Joaquin V. Sison C.P.M., CLSP-AP, DSM. This approach ensures that cost reductions do not compromise the product's value to customers.

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