Andrew Somer

Leverage the collective experience of a full-service digital marketing agency like New York Ave and run your business like a…well, Boss. The right experience. The right plan. The right results. Start here: https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Came across this post by CMO Steve Hardy that addresses spray-and-pray vs. sales/marketing aligned pipeline discipline. There needs to be more of this thinking. It is the path to sanity and to sustainable value creation in GTM. A good read.

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Our hands-on strategy, collaborative planning, and data-rich dashboards allow you to see your marketing ROI more quickly and clearly than ever. Bypass the ambiguity with New York Ave 👇 https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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#HOLYSHYFT!! Why do brands refresh their look and feel? For lots of reasons! ⭐ to differentiate against your competitors ⭐ to provide a better user experience to drive people to take the action you want them to take ⭐ to keep your messaging authentic and resonating with your target audience ⭐ because you understand that a brand can be fluid and needs to be updated to keep you relevant ⭐ for improved SEO rankings and optimization Because of all these reasons (and more) we are excited to share our newly updated website: www.partnerwithshyft.com Check it out and let me know your thoughts! 👏A special thanks to Glenn Rosko for the design update and for always making sure we stay relevant and cool. 👏 #shyftjustgotreal #shyfthappens

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Networking in New York is crucial for sales professionals in Business Intelligence and Market Research. Personal connections can open doors to opportunities and insights that may not be accessible otherwise. Whether attending industry events, engaging on social platforms, or joining professional organizations, building a strong network is key to staying ahead in this competitive field. 🌟 Sharing experiences and learning from others in similar roles can provide valuable perspectives and strategies for success. Networking allows sales professionals to stay current with industry trends and developments, ultimately enhancing their expertise and credibility. 🚀 In a bustling hub like New York, networking can lead to collaborations, partnerships, or job openings that might not be advertised. The power of connections in this dynamic city cannot be understated, as it can catalyze career growth and open new avenues for professional advancement. Let's connect and share insights on navigating the Business Intelligence and Market Research landscape in the Big Apple! 🍎 #NYCBusinessNetworking #SalesProfessionals #MarketResearchInsights

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Can't wait to talk about the power of content strategy at next week's Sirius Media Company's Marketing Event 2024 ⤵️ Join in to hear how strategy powered by the human voice elevated a client's national footprint — and how AI + ongoing conversations continue to fuel the brand's future! 💯 #ContentStrategy #HumansFirst #AIforTheFuture

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B2B Marketers: Activate is coming to the Boston area!! We are throwing a tea party in Burlington, MA and you better SAVE THE DATE! This will be a great networking peer event with a panel discussion on the current State of Demand Generation and key industry insights. When? 📆 Date: Tuesday, June 18th 🕑 Time: 11:30 am - 2:00 pm We promise a dynamic session blending industry insights and the chance to network with your peers. Whether you're an expert or an up-and-coming B2B marketing professional, this is your chance for new connections and get updated on industry trends. What to Expect: 🔹 Engaging discussions by B2B Marketing thought leaders 🔹 Interactive brainstorming for innovative ideas 🔹 Insights from B2B industry experts Accelerate your career and revolutionize your approach to revenue marketing. This invite-only event promises invaluable opportunities for growth. Be on the lookout for more information coming soon! #BostonNetworking #ProfessionalDevelopment #IndustryInsights #BurlingtonEvent #NetworkingEvent #CareerGrowth #b2bdemandgen #demandgen #b2bmarketing #b2bmarketers #b2bmarketingstrategy #activatems #

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Superfiliate's Co-Founder and CEO, Andy Cloyd, joins the podcast! Andy shares his unexpected journey from venture capitalism to performance marketing, inspired by the challenges and opportunities presented from iOS privacy updates and the evolving digital landscape. You'll hear how a chance living arrangement during the COVID pandemic led to the inception of Superfiliate, a groundbreaking platform designed to transform traditional affiliate links into customized, high-converting landing pages. Key Highlights... 1- Strategic Customization: Discover how Superfiliate transforms affiliate links into fully co-branded experiences, boosting conversion rates and creating authentic connections between brands and partners. 2- Holistic Program Management: Learn about Superfiliate's all-in-one solution for running referral, ambassador, influencer, and traditional affiliate programs, simplifying the management and scalability for marketers. 3.- Evolving Market Trends: Stay ahead of the curve with Andy's predictions on the convergence of influencer marketing and performance-based models, offering new opportunities for data-driven partnerships and CPA-based strategies. 🎧 Listen here: 🔹 NYMO-> https://lnkd.in/gFzCQw85 🔹 SPOTIFY-> https://lnkd.in/gYqUFRYa 🔹 APPLE-> https://lnkd.in/ghZEicQM #PerformanceMarketing #AffiliateMarketing #InfluencerMarketing #Podcast #MarketingInnovation

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When was the last time you woke up and said 'I think I'll be a B2B consumer today?' I'm guessing, never. Love this piece by Agnostic's own Lena Knight talking about how we believe in a 'Business 2 Person' approach. Spoiler: it works! Agnostic #B2BMarketing #Communications #InternalCommunications

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Best Practices for Integrating a Fractional CMO https://lnkd.in/exrtMhMf . #fractionalcmo #bostondigitalmarketing #brickmarketing #nickstamoulis

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The #NFL continues to be a great media environment for auto brands to find engaged audiences, but it definitely comes at a premium. When it comes time to report back on ROI, having immediate behavior data that goes beyond impressions and correlates to actual business outcomes is critical to defending those decisions.

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Check out the latest episode of #AdvisorUpside

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Listen to my #b2b #contentmarketing strategy advice to follow for excellent results...read more about it here: https://lnkd.in/ekR_bAcZ

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Super proud to announce that M Booth's work on Rao's Specialty Foods, Inc. won the SABRE Award for Superior Achievement in Measurement and Evaluation in the Paid Influencer Program category. 🏆 Frani Chung, Claire Hayes, Paige Mirkin, Elaine Dion, Camille Bettinger, Abby Maxwell, Alexa Bestoso, Alan Creveling +++ We leveraged the powerful #FoodTok (62.9B views) and #TikTokMadeMeBuyIt (63.7B views) communities to create content that inspired culture and purchase outside of TikTok. Through social listening we saw that #lasagnasoup was trending on TikTok with over 79MM views, thanks to content creator Danny Freeman (aka DannyLovesPasta) (1.4M TikTok followers). The unexpected modification of a timeless meal, combined with a creator known for ideating wildly creative and innovative pasta recipes, provided the perfect recipe for Rao’s Homemade. In less than 72 hours, we went from flagging Danny’s #lasagnasoup post and contracting him as a partner. Then, in less than a month we recreated the viral recipe on TikTok and Instagram using Rao’s Homemade Marinara sauce. Best of all, #lasagnasoup was still popular and trending. https://lnkd.in/gmX5-AmV The Results: - We drove brand awareness for Rao’s Homemade as the go-to, premium sauce brand to elevate at-home cooking, capturing the attention of chefs, home cooks, lifestyle outlets and more, while contributing to the brand’s market momentum a couple months before it earned the #1 sauce ranking. - The Rao’s Homemade lasagna soup TikTok alone garnered 4.7M views, 634.2K likes, 1.3K comments, 261.7K saves, and 101.2K shares. -  Danny's Instagram Reel garnered over 38.3M views, 2M likes, 4.9K comments, 489K shares, and an engagement rate of 13.32%. - The Instagram Reel was crowned the brand’s top performing post for 2023 with 118K views, 5.4K likes, and 2.9K shares. - The content partnership resulted in 255.7M+ earned media impressions stemming from 11 pieces of coverage and the brand’s owned TikTok channel gained over 25,000 followers. Within one week of the lasagna soup content and recipe going live, Raos.com experienced its highest 2023 traffic yet with a 252% increase in traffic, netting 51,858 sessions in just 3 days. Nearly 75% of sessions (36,946) directed to the lasagna soup recipe page. Now, that's what you call the power of #trendjacking, #sociallistening and #strategicpartnership.

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Balance and vision, in other words, what every dad practices while giving piggyback rides :P #dadlife #fathers #daughters #prom #franklinsquare #syracuse #newyork #piggybackrides #fujigfx100II #fuji #portraits #photography

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Having a clear purpose is crucial, but the true impact lies in activating it. The Ovrflo process helps bridge that gap, guiding companies on a journey to embed purpose in every facet of their organization. https://bit.ly/4b0A67b

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Discover the power of partnering with a Fractional CMO in my latest article, "The Ideal Creative Partnership: Clients and Fractional CMOs." Learn how empathy-led leadership in a fractional role can bring strategic focus, fresh perspectives, and remarkable results without the full-time commitment. Let's explore how this dynamic approach can drive growth and success for your business! Read more here: https://lnkd.in/gW6Pjmas

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