Andrew Lipsman

Greater Chicago Area Contact Info
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Experience & Education

  • Media, Ads + Commerce

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Publications

  • How Amazon Will Revolutionize the Future of TV Advertising

    Journal of Advertising Research

  • Social Commerce 2019

    eMarketer

  • Grocery Ecommerce 2019

    eMarketer

  • Direct-to-Consumer Brands 2019

    eMarketer

  • Holiday Shopping 2018

    eMarketer

  • Podcast Advertising 2018

    eMarketer

  • Amazon Prime Day 2018

    eMarketer

  • Mobile Retail Apps 2018

    eMarketer

  • Are You Using the Right Mobile Advertising Metrics?

    Journal of Advertising Research

  • The Downside of Digital Word-of-Mouth and the Pursuit of Media Quality

    Journal of Advertising Research

  • Measuring Television in the Programmatic Age

    Journal of Advertising Research

  • The Future of Retail is Mobile: How Mobile Marketing Dynamics are Shaping the Future of Retail

    Journal of Advertising Research

  • Mobile is Eating Bricks-and-Mortar

    Journal of Retail Analytics

  • The Power of Political Advertising: Lessons for Practitioners: How Data Analytics, Social Media and Creative Strategies Shape U.S. Presidential Election Campaigns

    Journal of Advertising Research

  • The Value of a Digital Ad

    See publication

  • Digital Word-of-Mouth and Its Offline Amplification: A Holistic Approach to Leveraging and Amplifying All Forms of WOM

    Journal of Advertising Research

  • How Social Media Will Usher In the Era of Mobile and Multi-Platform Marketing Effectiveness

    Journal of Advertising Research

  • 2013 Mobile Future in Focus

    comScore, Inc.

    2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. This report examines how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces.

    Other authors
    See publication

  • Five Ways to Adapt Your Media for a Post-PC World

    Advertising Age

  • Brave New Digital World: A Manifesto for the Future of Digital Media Measurement & Analytics

    See publication

  • The Power of Like 2: How Social Marketing Works

    comScore, Inc. and Facebook

    The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts.

    Other authors
    See publication

  • So What if Only 1% of Facebook Fans 'Engage'?

    Advertising Age

  • It's a Social World: Top 10 Need-to-Knows About Social Networking and Where It's Headed

    comScore, Inc.

    Created for the World Economic Forum, this report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.

    Other authors
    See publication

  • The Power of Like: How Brands Reach & Influence Fans Through Social Media Marketing

    See publication

  • 2013 U.S. Digital Future in Focus

    comScore, Inc.

    2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives and business pursuits. This report will examine how these events, along with the latest trends in social media, search, online video, digital…

    2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives and business pursuits. This report will examine how these events, along with the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the U.S. digital marketplace and what they mean for the coming year, as comScore helps bring the digital future into focus.

    Other authors
    See publication

Honors & Awards

  • Most Influential People in Retail & Ecommerce Management

    REM Council

  • ARF Innovation in Research - Bronze Medal

    Advertising Research Foundation

    Awarded bronze medal for Power of Like 2: How Social Marketing Works, co-authored with Facebook, by the Advertising Research Foundation

  • ARF Rising Star Nominee

    Advertising Research Foundation

  • Executive's Award

    comScore

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