“I spent nearly three years working with Andrea on the CIROC brand and can attest to the unparalleled drive and commitment to excellence she brings to every facet of her work. She has played an integral role in developing, tweaking and re-tweaking brand positioning, helping to set it apart from its competitors. Andrea has guided the CIROC brand from a small, artisanal, and niche product to a category leader and a staple in pop culture.”
About
Activity
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All good things must come to an end and after an amazing six years leading the Campari Australia business it’s time for me to hand over the baton to…
All good things must come to an end and after an amazing six years leading the Campari Australia business it’s time for me to hand over the baton to…
Liked by Andrea Sengara
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For the very first time, Aperol has made its mark at Rock Werchter, Belgium's biggest music festival with 350 000 participants, over its 4…
For the very first time, Aperol has made its mark at Rock Werchter, Belgium's biggest music festival with 350 000 participants, over its 4…
Liked by Andrea Sengara
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I am excited to share that, after years of Qi Gong practice and training, I am now certified to teach a very special lineage called Radiant Lotus…
I am excited to share that, after years of Qi Gong practice and training, I am now certified to teach a very special lineage called Radiant Lotus…
Liked by Andrea Sengara
Experience & Education
Volunteer Experience
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Mentor - Executive Mentorship Program
Adweek
- Present 4 years 5 months
Education
Currently serving as a mentor for the 2020 and 2021 AdWeek Mentee Cohorts
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CMO Growth Council
ANA Masters Circle
- Present 4 years 7 months
Education
Active Member of two working groups: Brand Experiences, Creativity & Media, and Talent & Marketing
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CMO Moves
Adweek
- Present 4 years 6 months
Education
Currently serving as an industry thought leader with other cross vertical CMOs to discuss and support key opportunities and challenges facing today’s Marketing leaders.
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Mentor
Pronghorn.co
- Present 1 year 11 months
Actively mentoring the next generation of diverse spirits industry leaders.
Publications
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Human Experiences, The Evolution of Experiential Marketing
Speaker, ANA Brand Masters Conference
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E-sports, E- commerce, E-everything : How “E” is changing entertainment forever
Cannes Lions
The past year had a massive impact on the way people live, work and interact, but very few industries have been impacted as profoundly as entertainment. New platforms and shifting consumer behaviors have dramatically altered the landscape, requiring innovation and fresh thinking from every player in the ecosystem. Hear how marketers who acknowledge the changing dynamics that occur before content reaches a screen achieve success with high-impact creative, messaging and integration…
The past year had a massive impact on the way people live, work and interact, but very few industries have been impacted as profoundly as entertainment. New platforms and shifting consumer behaviors have dramatically altered the landscape, requiring innovation and fresh thinking from every player in the ecosystem. Hear how marketers who acknowledge the changing dynamics that occur before content reaches a screen achieve success with high-impact creative, messaging and integration approaches.
Talent:
Jason Horowitz - Mattel
Andrea Sengara - Campari
Sarah Iooss - Twitch
Peter Naylor - Snap
Moderator: Melanie Washington, Medialink. -
The Power of Owning Your Career
Simone Morris Enterprises
Women's History Feature - Andrea Sengara
Andrea Sengara, VP of Marketing at Campari is this week's guest on the Power of Owning Your Career Podcast. Andrea takes us on her career journey and tells us why she said no to her dream job. Learn how she continues to win her career and get your weekly dose of career empowerment. You don't want to miss all the gems from this week's episode. -
The CMO Podcast with Jim Stengel
Jim Stengel
This special edition of @TheCMOPodcast
focuses on the two hottest topics on the minds of today’s CMOs - how to build a digitally savvy organization and how to effectively navigate the c-suite.Other authorsSee publication -
Brand Perception: Who Do They Think You Are
Speaker, CMO Brand Insights Summit
Consumers now have an expectation of a brand having a personality and having something they stand by, whether this is through a specific campaign, through social media interaction or through any other method. When trying to maintain relationships with consumers during self-isolation, it is important that you understand who your consumers think you are.
• How much does brand perception influence consumer interaction?
• Who holds control over a brands perception - is it the consumer or…Consumers now have an expectation of a brand having a personality and having something they stand by, whether this is through a specific campaign, through social media interaction or through any other method. When trying to maintain relationships with consumers during self-isolation, it is important that you understand who your consumers think you are.
• How much does brand perception influence consumer interaction?
• Who holds control over a brands perception - is it the consumer or is it the brand?
• What makes you stand out from the crowd?
• Are your consumers with you because of what makes you different?
• How can you monitor brand perception when consumers are in self-isolation? -
Adweek Executive Mentors Share What They Wish They Had Known Early in Their Careers
ADWEEK
In preparing for the next exciting round of the Adweek Executive Mentor Program, we asked our 240+ Mentors for some advice to pass along to the future Executive Mentees. We asked: “what do you wish you had known earlier in your career?” and “what makes mentorship impactful?”
Other authorsSee publication -
How LVMH’s Andrea Sengara Connects Passion with Movement
ADWEEK
One conversation with Andrea Sengara and you’ll know that she’s a passionate marketer. With a desire to always learn something new to the notion that “anything is possible, together,” Andrea dreams big while keeping herself grounded in delivering results. From early roles with Bacardi and Diageo to going to work for Sean “Diddy” Combs himself, Andrea’s built an expertise in both spirits and authentic relationships. Today, see how’s she’s taking that experience to innovate across e-commerce…
One conversation with Andrea Sengara and you’ll know that she’s a passionate marketer. With a desire to always learn something new to the notion that “anything is possible, together,” Andrea dreams big while keeping herself grounded in delivering results. From early roles with Bacardi and Diageo to going to work for Sean “Diddy” Combs himself, Andrea’s built an expertise in both spirits and authentic relationships. Today, see how’s she’s taking that experience to innovate across e-commerce, omnichannel and entertainment for Moët Hennessy’s portfolio of brands.
Other authorsSee publication -
Elevating Storytelling in a Tech-Driven Age
Speaker, CES: Consumer Electronics Show
Although consumption habits are certainly changing, one thing is clear: consumers crave a good story. We’ll discuss how massive investments in new technology and distribution channels will drive captivating content, accessible at any time and place.
Fireside Chat with David Chang, Founder, Momofuku & Co-Host, Family Style. Moderator by Peter Naylor, SVP and Head of Advertising Sales, Hulu
Panel discussion led by Laurent Ezekiel, Chief Marketing & Growth Officer, WPP:
• Andrea…Although consumption habits are certainly changing, one thing is clear: consumers crave a good story. We’ll discuss how massive investments in new technology and distribution channels will drive captivating content, accessible at any time and place.
Fireside Chat with David Chang, Founder, Momofuku & Co-Host, Family Style. Moderator by Peter Naylor, SVP and Head of Advertising Sales, Hulu
Panel discussion led by Laurent Ezekiel, Chief Marketing & Growth Officer, WPP:
• Andrea Sengara, SVP, Consumer Planning & Innovation, Moet Hennessey
• Steve Mandala, President Ad Sales & Marketing, Univision
• Kirk McDonald, Chief Business Officer, Xandr
• Laura Molen, President, Advertising Sales & Partnerships, NBCU
• Scott Nelson, VP, Marketing, Panera Bread -
Women in Marketing
Speaker, Brand Innovators
Fireside chat on Women in Marketing during CES Brand Innovators Mega- Trends. Moderated by: Patrick Gut, Vice President, Head of Advertiser / Agency Sales, NCS
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Keeping it Personal: How to Build a Better Relationships by Understanding Your Consumer
Moderator, Retail & Consumer Goods Forum: Marketing to the Modern Consumer Conference
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Behind The Brand: The Women Who Shape Brands in Music, Entertainment and Advertising
Speaker, REVOLT Music Conference
Behind the Brand: The Women Who Shape Brands in Music, Entertainment and Advertising
Andrea Sengara, Vice President of Marketing at Combs Wine & Spirits,
Ericka Pittman, Vice President of the Chairman’s Office at Combs Enterprises,
Dia Simms, President of Combs Enterprises,
Mary Van Alstyne, Founder and CEO of EMVE Management Group,
Erin Harris, Vice President of Marketing at Combs Wines & Spirits
Honors & Awards
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Top 100 Women in Marketing 2023
Brand Innovators
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Top 100 Women in Marketing 2022
Brand Innovators
https://www.brand-innovators.com/awards/top-100-women
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Top 100 Women in Brand Marketing: 2019
Brand Innovators
Top 100 Women in Brand Marketing
Our Top 100 list for 2019 shines a spotlight on women at the top of their profession, the kind who shape C-suite level conversations and drive true innovation in the marketing world.
https://www.brand-innovators.com/news/how-to-honor-women-in-marketing-keep-asking-the-hard-questions -
Spirit Brand of the Year - Cîroc Ultra-Premium Vodka
MarketWatch
CIROC Spirits Brand of the Year for unprecedented growth in 2010 from MarketWatch
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Multiple Impact "HOT BRAND" awards for Don Julio Tequila & Cîroc Ultra-Premium Vodka
Impact
Languages
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English
Native or bilingual proficiency
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Spanish
Full professional proficiency
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French
Professional working proficiency
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Italian
Elementary proficiency
Organizations
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CMO Council
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- Present -
The Global Leaders
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- Present -
Adweek CMO Moves Community
Mentor
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Adweek Innovators Community
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ANA Masters Circle
CMO Growth Council
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INNOV8ORS
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Moet Hennessy Mentorship Program
Mentor
Hold weekly mentorship sessions with mentees outside of my direct team, to grow and develop organizational talent.
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Network of Executive Women
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Snapchat Client Council
Executive
Recommendations received
22 people have recommended Andrea
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