San Francisco, California, United States
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Articles by Amber
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What is the best way to determine growth rates when valuing a business?
One valuable lesson I learned, after I sold my company to Discord, was the value of finding your product’s Magic Moment. If you are trying to estimate your products growth curve, and you want to do better than 20% Month over Month growth, take a step back to identify what your products magic moment is? When does your user find core value in the app? Adding their first friend. Chatting with friends for 15 minutes in a voice call? Pinning their first pin? All successful consumer companies know the path their most valuable users follow, and try to get as many new users as possible to follow it. This allows you to better predict retention and estimate the growth curve.
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What is the best way to determine growth rates when valuing a business?
After years building community platforms, from my Y Combinator backed startup Zyper, to leading community growth at Discord after we were acquired, to investing in seed stage consumer startups, I’ve formed a different view on data from the past. My conclusion? It’s critically over looked. We rarely look back to yield the lessons of the past. When I was writing my book, The Rise of Virtual Communities, I uncovered an extraordinary amount of consumer behavioral patterns in successful venture backed startups. Particularly consumer startups. From Club Penguin to Reddit to Discord, qualitative data from first hand interviews is invaluable. Coupled with the right timing!
Activity
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It's been an absolute blast over the past 18 months building and scaling the Strategic Finance team at Notion from the ground up, and we are not…
It's been an absolute blast over the past 18 months building and scaling the Strategic Finance team at Notion from the ground up, and we are not…
Liked by Amber Atherton
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🇺🇸 A whirlwind three weeks in the US comes to a close! It's easy to forget the energy you can get from going to see people in person and how much…
🇺🇸 A whirlwind three weeks in the US comes to a close! It's easy to forget the energy you can get from going to see people in person and how much…
Liked by Amber Atherton
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Congratulations to Lower Fourth pupil Sofia for winning this year's Atherton Award! Sofia's maths learning and practice app, Mathletico, aims to…
Congratulations to Lower Fourth pupil Sofia for winning this year's Atherton Award! Sofia's maths learning and practice app, Mathletico, aims to…
Liked by Amber Atherton
Experience & Education
Honors & Awards
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Meet the 66 Rising Stars of VC in 2023
Business Insider
https://www.businessinsider.com/rising-stars-venture-capital-tech-startups-2023-11
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The Progress 1000: London's most influential people 2016 - Connect Category
Evening Standard
Nominated for Entrepreneur of the Year By the Evening Standard. http://www.standard.co.uk/news/the1000/the-progress-1000-londons-most-influential-people-2016-connect-a3337956.html
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FORBES 30 UNDER 30 2016
FORBES MAGAZINE
Amber Atherton led the retail category in this year's prestigious Forbes 30 Under 30 List
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5th Most Important Person in Digital Fashion
Vogue Conde Nast
Vogue.com Names Amber Atherton 5th most important person in the UK in Digital Fashion
Languages
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Chinese
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The future of consumer AI? How about...the best piece of advice your mother gave you? This was the memorable roundtable prompt at Shruti Challa &…
The future of consumer AI? How about...the best piece of advice your mother gave you? This was the memorable roundtable prompt at Shruti Challa &…
Shared by Amber Atherton
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Our latest investment in dotplay, a European startup with huge ambitions to shake up mobile distribution through the open web! Very excited to…
Our latest investment in dotplay, a European startup with huge ambitions to shake up mobile distribution through the open web! Very excited to…
Liked by Amber Atherton
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I sat down with Lenny Rachitsky to talk about #Analytics at DoorDash, and we covered a wide range of topics, from my thoughts on building a…
I sat down with Lenny Rachitsky to talk about #Analytics at DoorDash, and we covered a wide range of topics, from my thoughts on building a…
Liked by Amber Atherton
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My son pleaded with me to let him play with Altera agents in Minecraft. He sent this fun text message after playing for about 2 hours with some…
My son pleaded with me to let him play with Altera agents in Minecraft. He sent this fun text message after playing for about 2 hours with some…
Liked by Amber Atherton
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A very special evening welcoming Team GB to Paris for the 2024 Olympics and seeing the GREAT Britain & Northern Ireland Campaign in action, promoting…
A very special evening welcoming Team GB to Paris for the 2024 Olympics and seeing the GREAT Britain & Northern Ireland Campaign in action, promoting…
Liked by Amber Atherton
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I've raised money now as a fund manager and a startup founder. Both are quite hard--and actually quite fun too. This latest Uncapped Notes episode…
I've raised money now as a fund manager and a startup founder. Both are quite hard--and actually quite fun too. This latest Uncapped Notes episode…
Liked by Amber Atherton
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Real Madrid becomes the first football club to cross $1bn in annual revenue and with 15% operating margin. Incredible to see a club achieve so much…
Real Madrid becomes the first football club to cross $1bn in annual revenue and with 15% operating margin. Incredible to see a club achieve so much…
Liked by Amber Atherton
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How do you quickly pitch – or for the angels among us, evaluate – a seed-stage company that is pre-revenue and perhaps even pre-product? Francesca…
How do you quickly pitch – or for the angels among us, evaluate – a seed-stage company that is pre-revenue and perhaps even pre-product? Francesca…
Liked by Amber Atherton
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At Forerunner, we’re big believers in building for enthusiast communities: sets of consumers with a deep, burning passion for a certain element of…
At Forerunner, we’re big believers in building for enthusiast communities: sets of consumers with a deep, burning passion for a certain element of…
Liked by Amber Atherton
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