“Alex is as good as it gets. Smart, resourceful, entrepreneurial and strategic. He headed marketing for Aiwa and was responsible for branding and launching new products. He deserves credit for the success we've had, most recently in relaunching the Aiwa brand and conceiving the product line we launched with. ”
San Francisco, California, United States
Contact Info
1K followers
500+ connections
San Francisco, California, United States
Contact Info
1K followers
500+ connections
About
I'm a generalist who has pushed myself to build all the skills needed to bring a product…
Contributions
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What do you do if you're a beginner in marketing and want to learn the most important tools?
Learn the vocabulary of marketing as much and as fast as you can, but more importantly than that, learn how to learn from your customers. Develop the skill set of researching and speaking to customers and non-customers to find out how people really think about your market, your product, and your competition. Marketing is always about people, tools and tactics are only as useful as your understanding of the people in your market.
Activity
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At Logitech, we are designing for sustainability and exploring materials beyond plastics to lower the carbon footprint of our products. Cork is a…
At Logitech, we are designing for sustainability and exploring materials beyond plastics to lower the carbon footprint of our products. Cork is a…
Liked by Alexander Kemmler
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When writing Testing Business Ideas with Alex Osterwalder, I tried to find the source of truth for the desirable viable feasible framing. Alex had…
When writing Testing Business Ideas with Alex Osterwalder, I tried to find the source of truth for the desirable viable feasible framing. Alex had…
Liked by Alexander Kemmler
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I met a founder who exited for $2.2B— then built an AI robot for farmers. He was “3 months from bankruptcy”— then closed $10M in pre-sales in a…
I met a founder who exited for $2.2B— then built an AI robot for farmers. He was “3 months from bankruptcy”— then closed $10M in pre-sales in a…
Liked by Alexander Kemmler
Experience & Education
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Automattic
View Alexander’s full experience
See their title, tenure and more.
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Volunteer Experience
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Tutor
Cabrini Green Tutoring Program
- 4 years 11 months
Worked directly with grade-school children to help overcome challenges in basic subjects like reading, writing and math.
Publications
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Electronic Musician
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Languages
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English
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Spanish
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Recommendations received
4 people have recommended Alexander
Join now to viewMore activity by Alexander
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Having spent my career in B2C advertising until joining Linkedin 5 years ago, I’ve realized that the biggest difference between B2C and B2B is that…
Having spent my career in B2C advertising until joining Linkedin 5 years ago, I’ve realized that the biggest difference between B2C and B2B is that…
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I feel sad for international students. It is already a tough market for US citizens, and I can't even imagine searching for a job as a non-citizen.…
I feel sad for international students. It is already a tough market for US citizens, and I can't even imagine searching for a job as a non-citizen.…
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Recently read a post about Assumptions Mapping where it recommends you start with what you already know and just build. It’s like the universe is…
Recently read a post about Assumptions Mapping where it recommends you start with what you already know and just build. It’s like the universe is…
Liked by Alexander Kemmler
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This slide from a 1979 IBM presentation is more valuable than the subsequent decades' worth of AI hot takes 👇😳 1979: a computer can never be held…
This slide from a 1979 IBM presentation is more valuable than the subsequent decades' worth of AI hot takes 👇😳 1979: a computer can never be held…
Liked by Alexander Kemmler
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Them: "What's Product marketing life like?" Me: "I've had my ups and downs..." "My fair share of bumpy roads and heavy winds." "That’s what made…
Them: "What's Product marketing life like?" Me: "I've had my ups and downs..." "My fair share of bumpy roads and heavy winds." "That’s what made…
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István is an awesome follow for learning about the plumbing behind modern CAD. The information presented is digestible and low on…
István is an awesome follow for learning about the plumbing behind modern CAD. The information presented is digestible and low on…
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Some sunsets from Automatticians around the world 🌅 📍 (L to R): Kyiv, Ukraine Black Balsam, North Carolina Koli, Finland Cape Town, South Africa
Some sunsets from Automatticians around the world 🌅 📍 (L to R): Kyiv, Ukraine Black Balsam, North Carolina Koli, Finland Cape Town, South Africa
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