Articles by Alex
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2024 and the curious case of the two-paced ad market
2024 and the curious case of the two-paced ad market
By Alex Brownsell
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Automotive ad investment remains stuck in reverse gear
Automotive ad investment remains stuck in reverse gear
By Alex Brownsell
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By next year, Amazon’s ad side-hustle may have outgrown the entire publishing medium
By next year, Amazon’s ad side-hustle may have outgrown the entire publishing medium
By Alex Brownsell
Activity
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Thankyou Michael, I presented this exact framework (as an extension of the earlier nuance of size work) at Advertising Research Foundation (ARF)…
Thankyou Michael, I presented this exact framework (as an extension of the earlier nuance of size work) at Advertising Research Foundation (ARF)…
Liked by Alex Brownsell
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Did you know that 😳 Ads need to capture attention for at least 2.5 seconds to start building mental availability 😳 An incredible 85% of online ads…
Did you know that 😳 Ads need to capture attention for at least 2.5 seconds to start building mental availability 😳 An incredible 85% of online ads…
Liked by Alex Brownsell
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Absolutely love this new column from Faris Yakob on 'quantum advertising' and the trouble with presenting advertising outcomes, including creative…
Absolutely love this new column from Faris Yakob on 'quantum advertising' and the trouble with presenting advertising outcomes, including creative…
Liked by Alex Brownsell
Experience & Education
More activity by Alex
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Why are new platforms constantly looking back to #socialmedia's early days? Somewhere between Myspace and X, the new social media app now sitting…
Why are new platforms constantly looking back to #socialmedia's early days? Somewhere between Myspace and X, the new social media app now sitting…
Liked by Alex Brownsell
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Grateful for the opportunity to share in this podcast some of my effectiveness insights I've picked up over the years with the always wonderful Alex…
Grateful for the opportunity to share in this podcast some of my effectiveness insights I've picked up over the years with the always wonderful Alex…
Liked by Alex Brownsell
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Movie watching is forever changed since COVID. UK cinema admissions are down by around a third compared to 2019, despite recent big-budget movie…
Movie watching is forever changed since COVID. UK cinema admissions are down by around a third compared to 2019, despite recent big-budget movie…
Liked by Alex Brownsell
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First time at MAD//FEST !! A great experience and a great time listening to insightful sessions (and queuing up for big names), learning about new…
First time at MAD//FEST !! A great experience and a great time listening to insightful sessions (and queuing up for big names), learning about new…
Liked by Alex Brownsell
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Really enjoyed this one. How do you combine creative and media to best effect? Thanks to Kay Hsu and Jorge Ruiz for a great conversation
Really enjoyed this one. How do you combine creative and media to best effect? Thanks to Kay Hsu and Jorge Ruiz for a great conversation
Shared by Alex Brownsell
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Fantastic to catch up with so many brilliant people at Cannes Lions International Festival of Creativity this year! Seeing faces both old and new…
Fantastic to catch up with so many brilliant people at Cannes Lions International Festival of Creativity this year! Seeing faces both old and new…
Liked by Alex Brownsell
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